Marketing, Marketing tswv yim
Lub investor - nws tsis yog nyiaj. Los yog dab tsi yog qhov ntse nyiaj.
Lub investor - qhov no yog tsis yog ib qhov chaw ntawm cov nyiaj, uas tus founder yuav tsim lawv tes num. Ib tug khub uas tus founder yuav tau ua hauj lwm dua tom ntej no ob peb xyoos. Yog li ntawd, cov kev xaiv ntawm cov tus khub yuav tsum tau mus ua tib zoo, thiab tsis nco lub heev thawj peev uas koj tau ncav us txog.
Yog li ntawd, koj yuav txiav txim siab nyiam peev. Yuav pib, cia saib dab tsi koj yuav tsum tau ua los npaj:
- Cov pob ntawm cov ntaub ntawv, uas muaj
- nyiaj txiag qauv
- kev nthuav qhia ntawm cov peev
- Txoj kev ntawm daim ntawv qhia (txoj kev daim ntawv qhia, nws tseem yog ib qho kev npaj)
- To taub dab tsi cov nyiaj yuav siv
- Unwavering kev cog qoob loo nyob rau hauv lawv tus kheej muaj peev xwm
- zoo pab neeg
- To taub tawm tswv yim rau lub lag luam
Cov teeb no yuav ua tau txaus kom tsim nyog rau kev sib txuas lus nrog rau feem ntau ntawm ua lag ua luam cov tubtxib saum ntuj thiab peev nyiaj. Ua li no, ua ntej ntawm tag nrho cov yuav tsum tau muaj kev txhawj xeeb txog cov pej xeem teeb pom kev zoo ntawm koj qhov project. Luam tawm lub zeem muag thiab qhov kev piav qhia ntawm qhov kev tsim rau pej xeem portals xws li "Zvorykinsky project", "Innovation chaw", "RUSBASE", "CrunchBase" thiab "StartupPoint". Yog hais tias koj yuav tau txais ib tug ob peb cov ntaub ntawv nyob rau hauv cov xov xwm, ib yam nkaus thiab, yuav tsum ua rau nws. Thiab ua tag nrho cov tej yam uas koj yuav tsum ua rau tus neeg uas pib mus nrhiav cov lus qhia txog koj qhov project pom tias peb tes num twb yees ua tsis tau tsuas yog hais tias nws muaj ib tug keeb kwm. Piv txwv li, nyob rau hauv lub "Innovation Space" koj yuav tau txais ntau thiab tawm tswv yim rau koj qhov project, nws yuav ua tau ib tug ntxiv lawm rau tub ua lag luam.
Tab sis qhov no tsab xov xwm no tsis yog hais txog yuav ua li cas nyiam kev nqis peev, nws yog hais txog yuav ua li cas los xaiv txoj cai investor, uas yuav pab tau tiag tiag rau hauv peb tes num.
Xav txog ib qhov teeb meem uas peb tes num yog zoo tiag tiag thiab koj muaj ib tug yawm pab neeg. Nyob rau hauv cov ntaub ntawv no, lub peev proposals yuav tsum yog nyob rau koj mus nchuav ntawm cov kob xiav. Qhov no yog qhov tseeb, yog li ntawd thov cia li kos tawm ntawm kuv lub taub hau xav txog tus neeg thov kev. Yog hais tias koj qhov project yog tiag tiag ib tug zoo peev, cov nyiaj yuav tsis cia koj tos. Tom qab tag nrho, lub investor yog tsis tsawg tshaj li koj txaus siab yog kom tau nyiaj. Thiab ua lag luam nyob rau hauv ib qhov project zoo li koj li, uas yuav ua rau kom tenfold tshaj tom ntej ob peb lub xyoo thiab muab ib puas feem pua ntawm cov profits - nws yog ib lub sijhawm mus yuav ib lub tsev nyob rau hauv Hawaii.
Yog li ntawd, koj muaj ib nrab ib kaum os proposals rau cov kev nqis peev los ntawm ib tug ntau yam ntawm ua lag luam. Yuav ua li cas yog cov yam tseem ceeb nyob rau hauv kev txiav txim siab los cia siab?
1) Tshuag Loj
Zoo Investment Fund muaj ib lub tswv yim. Vim hais tias nyob rau hauv Feem ntau, tej tuam txhab uas yuav mus ua ib lub tswv yim ntawm yuav ua li cas nws yuav ua tau nws. Qhov no lub tswv yim yog feem ntau sau ib daim ntawv luaj li cas ntawm cov kev nqis peev rau hauv lub fund yuav ua, uas kev lag luam, thiab lwm yam Yog koj xav nyob rau hauv tag nrho cov yam ntawm lub fund uas zoo.
Firstly, qhov loj ntawm lub peev. Muaj tub ua lag luam uas yog nyiaj ua lag luam nyob rau hauv tej yaam num los ntawm tsuas yog ib lab las. Muaj cov neeg uas yuav pib tham xwb thaum twg koj hais rau kaum lab. Thiab muaj me ntsis uas yuav zoo heev muab rau koj tus nqi ntawm ob puas rau peb puas txhiab dollars. Ua ntej ntawm tag nrho cov, cov nuj nqis yog vim qhov luaj li cas ntawm cov nyiaj rau nws tus kheej thiab yog li ntawd profits, uas nws yuav tsum xyuas kom meej. Vim hais tias cov kev tswj cov kev pab ntawm lub peev nyiaj yog tseem tsawg, thiab nws yog ib ntau yooj yim thiab ntau txhim khu kev qha los tswj ib tug portfolio ntawm nees nkaum tej yaam num nyob rau hauv lub kaum lab txhua tshaj ob puas ib lab. Nyob rau hauv tas li ntawd, yog hais tias tus project nug ib co nyiaj, ces nws yuav tsis mus ua loj hlob thiaj li loj hais tias tus tau nyaij los ntawm lub peev tsis ua qab los noj mov cov neeg tau nyiaj ua lag luam nyob rau hauv cov nyiaj (yog, cov nyiaj kuj muaj lawv ua lag luam).
2) ntawm lub profile
Qhov thib ob lub caij ntawm lub tswv yim, raws li peb twb hais saum toj no yog cov ciaj uas muag nyob rau hauv uas lub Fund ua hauj lwm. Rau ib tug pib, geographic ciaj uas muag. Vim hais tias tej zaum koj yuav muaj ib tug loj sib haum nrog cov investor, Yog hais tias koj xav muag rau koj cov cav tov nyob rau hauv Tuam Tshoj, thiab nws yog tos rau koj yuav pib tus me nyuam nyob rau hauv North America. Txawm li cas los, cov kev txawv no yog solvable, Yog hais tias koj muaj peev xwm kom meej meej piav rau tub ua lag luam uas cov khoom nyob rau hauv Tuam Tshoj, koj yuav khwv tau ntau tshaj cov nyiaj rau nws.
Ib tug ntau npaum li cas ib qho tseem ceeb tshaj rau koj, thiab nyob rau hauv Feem ntau, cov tseem ceeb tshaj plaws thaum xaiv ib tug investor, yog ib qho kev lag luam kev ua lag luam nyob rau hauv uas nws ua hauj lwm. Vim hais tias tag nrho cov sverhuspeshnyh startups ua siv tsis ncaj ncees zoo, tsis ncaj ncees zoo uas muaj cov kev project founders. Feem ntau cov feem ntau, cov nyiaj pab no kuj khwv tau los ntawm lub founders. Thiab cov muaj zog kev lag luam investor uas muaj tag nrho cov kev ua lag luam yog ib tug ntawm cov hom kev pab cuam. Xav txog tej yam uas koj ua lub technology rau wastewater kho mob nroj tsuag, thiab koj investor launches nws ob fund nyob rau hauv kev ua lag luam ntawm ntsuab technologies. Nws muaj peev xwm tsuas yog muab koj nrog ib tug ob peb hu ib tug lub rooj sib tham nrog ib tug xov tooj ntawm manufacturers, leej twg yuav ua koj cov neeg muas zaub. Thiab koj yuav nco ntsoov tias nws yuav ua nws, vim hais tias nws yog xav nyob rau hauv txoj kev vam meej ntawm peb tes num ntau li ntau raws li koj ib zaug muab koj cov nyiaj mus rau hauv nws.
Yog li ntawd thaum koj xav ib lub tswv yim rau cov peev, txawm yog hais tias nws yog heev qab zib thaum xub thawj xav tias yuav muaj dab tsi coj tsis ncaj ncees zoo hais tias ib tug investor nyob rau hauv peb tes num. Yog tsis muaj lawv, koj yuav cia li noj los ntawm tag nrho cov nyiaj thiab ua tsis muaj dab tsi, thiab cia li ib yam kev sib cuag, tub ua lag luam yuav xyuas kom meej project zoo thiab txoj kev vam meej.
3) Kev
Nyob rau hauv tas li ntawd mus rau lub Profiled yog ib qho tseem ceeb thiab lub peev kev ntawm lub investor. Vim hais tias lub peev - nws yog tsis tsawg tsis yooj yim, thiab nyob qhov twg thiab txawm nyuaj tshaj plaws tshaj ua lag ua luam. Cov tub ua lag luam tau pom ntau tshaj ib qhov project zoo li koj li thiab nws yeej paub raws nraim li cas lawv ntsia zoo li nyob rau hauv thaum pib thiab lawv tau ua mus kawm tau ntawv zoo. Nyob rau tib lub sij hawm raws li tus txiv neej uas yeej tsis tau mus rau nrog ib tug peev yuav ntshai yog tias ib yam dab tsi mus tsis ncaj ncees lawm, koj mam li nco dheev yuav tsum tau lub siab thiab ua puas lub project. Lub investor, yog lwm tus khub ntawm koj lub lag luam, yog li ntawd koj yuav Cia ntev thiab feem ntau kev sib txuas lus nrog nws. Txawm banal tus kheej pab koj tu siab plays ib tug luag hauj lwm no.
4) kev luj xyuas tuam txhab uas muag
Qhov yooj yim tshaj, cov lwm leej lwm tus, vim hais tias nws yuav qhia nyob rau hauv cov nuj nqis. Yuav ua li cas hom ntawm peb tes num yuav tsum tau ib feem ntawm cov investor rau lawv cov nyiaj? Nyob rau hauv tas li ntawd mus rau lub banal kom zoo dua los yog disadvantage ntawm deals koj yuav tau txais los ntawm cov proposals li pheej ntxiv saib koj qhov project los yog hais tias tus neeg tham lwm investor. Tej zaum peb yuav tsum to taub yog vim li cas qhov no yog li ntawd thiab yuav ua li cas nws yuav ua rau yav tom ntej hauj lwm.
5) zoo nrog founders
Kev sib raug zoo founders thiab tub ua lag luam, lub ntsiab lus no tsis yog ib tug ntawm cov puas siab puas ntsws tshiab. Thiab ib tug ntau ntawm tej yam uas tsim nyog mus sib ntxiv "rau lub bank" thiab ntsaub lawv cov ntaub ntawv. Piv txwv li, raws li qhov uas lub investor yuav cuam tshuam nrog cov ua hauj lwm zoo ua hauj lwm ntawm lub tuam txhab? Nws txwv tsis pub cov tswv yim kev txiav txim siab los ntawm cov founders? Yuav ua li cas rau koj tus kheej tau ib tug los yog lwm yam, cov neeg kawm ntawv ntawm cuam nyob rau hauv lub affairs ntawm lub tuam txhab uas muaj txog koj cov investor.
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