Hom lag luam tswv yim

Cov lag luam zoo ntawm lub tuam txhab yog txoj kev loj hlob xaiv yaam kev txiav txim siab uas yuav xyuas kom meej lub kev siv ntawm lub hom phiaj nyob rau hauv lub medium thiab sij hawm luv luv.

Yog hais tias lub ruaj tsis muaj ib lub tswv yim, nws yuav nco ntsoov yuav qab nws cov neeg sib tw, ces nws yog ib qho tseem ceeb rau xaiv ib co yooj yim, lub ntiaj teb no kev coj ntawm marketing kev ua ub no, ntawm uas muaj ob:

1. Lub tswv yim khiav lag zoo. Nws implies ib qho kev nce nyob rau hauv lub degree ntawm kev tsuas xyaus ntawm tag nrho cov neeg pab pawg uas twb muaj lawm nyob rau hauv cov khoom thiab cov kev pab cuam nyob rau hauv lub twb kov yeej kev ua lag luam theem.

2. Lub tswv yim ntawm ntau haiv neeg. Nws yuav txoj kev loj hlob ntawm zus tau tej cov khoom tshiab thiab tshiab kev lag luam, tsis muaj feem xyuam rau lub ntsiab kev ua si ntawm lub enterprise.

Lub ntsiab yam ntawm marketing cov tswv yim

1. Kev coj noj coj zoo.

2. tswv yim rau "cov tub rog" (offensive, defensive, retrograde zoo).

3. tswv yim, uas yog raws li nyob rau hauv kev ua lag luam thov (hloov dua siab tshiab lub tswv yim, muaj tswv yim, stimulating, txhawb, counter-ua li thiab remarketing demarketing, sinhromarketing).

Hom ntawm marketing cov tswv yim raws li nyob rau hauv lub hom phiaj uas lub tuam txhab tau teem nws tus kheej, thiab txhais tau tias mus cuag lawv

1. Conquest ntawm kev ua lag luam qhia tawm los yog nthuav nws mus teev tsis (loj thiab tus nqi ntawm profit), Yog hais tias yuav kom cov efficiency thiab profitability ntawm ntau lawm. Lub conquest ntawm ib tug tej yam kev ua lag luam qhia tawm los yog ya nyob rau hauv nws ua los ntawm ib tug tshiab tso cai los ntawm cov khoom thiab kev siv, tsim los ntawm cov tshiab neeg xav tau kev pab. Thiab cov expansion ntawm lub nyob ib nyob rau hauv lub lag luam sib qhia ntawm nws cov tsoos khoom implies lub xaav ntawm ib tug competitor los ntawm kev ua lag luam.

2. Lub tswv yim ntawm innovation yuav cov creation ntawm cov khoom uas nyob rau ntawm lub lag luam tsis tau muaj analogues, uas yog fundamentally tshiab khoom uas hais tias yog teem rau raws li tau tsis paub hais tias (tsis nco qab) xav tau kev pab.

3. Lub imitation. Nws tsis hais cov creation ntawm innovation thiab luam nyob rau hauv raws li cov uas ntawm cov neeg sib tw.

4. Khoom ntau yam zoo. Nws implies txoj kev txhim kho, kev hloov kho cov tsoos khoom uas hais tias lub tuam txhab ua.

5. Yuav txo tau ntawm ntau lawm cov nqi. zoo kev taw qhia - yog ua rau kom tus competitiveness ntawm cov khoom ua los ntawm txoj kev nqi sib txeeb (qhov muag ntawm cov khoom nyob rau ntawm lub txo nqi vim cov kev taw qhia ntawm nrhav nyob rau hauv cov txheej txheem thiab, yog li ntawd, tus nqi txo).

Hom lag luam cov tswv yim nyob rau hauv cov nqe lus ntawm nqi txo: yuav txo tau ntawm siv rau advertising, kev tshawb fawb thiab kev loj hlob, txij nkawm, kev siv ntawm cov tshiab yees thiab tus nqi cov khoom, thiab lwm yam

6. Lub tswv yim ntawm tos. Nws yog ib advisable mus siv nws nyob rau hauv lub rooj plaub thaum lub qauv nyob rau hauv kev thov rau cov khoom thiab cov kev loj hlob ntawm tej yam kev mob yuav tsum tau txiav txim. Nyob rau hauv cov ntaub ntawv no, lub tuam txhab prefers tsis txhob muaj ua kom paub koj cov khoom rau lub lag luam, tom qab kev kawm cov kev ua ntawm lawv cov neeg sib tw. Yog hais tias muaj yog ib tug muaj zog thov, hais tias ib tug loj lub tuam txhab yuav tsum tau ib qho yooj yim mus sai sai tsim loj zus tau tej cov khoom thiab kev ua lag luam, li no suppressing ib tug me me rival ruaj-innovator.

7. neeg personalization. Tshwj xeeb yog zoo lub tswv yim no yog siv los ntawm cov tuam txhab uas tsim raug cov khoom, teem nyob rau hauv tus neeg cov neeg txiav txim, raws li zoo raws li specifications thiab tsim lawv tej yaam num.

8. internationalization. Kev loj hlob ntawm marketing cov tswv yim nyob rau hauv cov ntaub ntawv no yog cov kev siv systematic thiab txawv teb chaws ciaj uas muag.

9. koom tes. Nws yuav koom tes nrog lwm qhauj rau ob tog pab lub hauv paus. Thoob plaws hauv daim ntawv ntawm xws li ib tug lub tswv yim - yog lub creation ntawm ob leeg thoob ntiaj teb corporations.

Yog li, peb soj ntsuam uas twb muaj lawm hom marketing cov tswv yim. Yuav kom pab tau lub tuam txhab txiav txim seb tus ntxiv cov kev taw qhia ntawm kev ua si, muaj kev tshwj xeeb matrix.