Planogram - yog ib tug uas tej khoom muag

Yog hais tias koj saib ze ze ntawm lub khw qhov rais, koj yuav pom tias tag nrho cov khoom muaj nyob rau hauv lub trading pem teb nyob rau hauv kev txiav txim. Puas tu yog positioned nyob rau hauv xws li ib tug khoom raws li qhov yooj yim cov yam ntxwv:

- qhov no txoj hauj lwm yuav tsum yooj yim mus nrhiav tau ib tus nyob rau hauv txee;

- cov khoom yuav tsum tau cim, nws yuav tsum sawv ntsug tawm ntawm zoo xws li cov;

- cov khoom yuav tsum txhawb tsis tau tsuas yog lawv tus kheej, tab sis kuj tshiab los yog lwm yam khoom ntawm tus tib hom.

Muag khoom ntawm ib tug tej yam khoom nyob rau hauv tej khw yog tswj los ntawm cov neeg sawv cev ntawm lub distributor. Tshwj xeeb txiav txim seb tus tiav ntawm lub ntau yam nyob rau hauv lub txee, nws yog qhov chaw thiab kev luj xyuas cov muag khoom ntawm cov khoom no, hu ua merchandisers. Lub ntsiab ntsuas ntawm xws li ib tug kev yog ib tug planogram.

Yuav ua li cas yog planogram

Planogram - qhov no yog ib tug ntawm lub ntsiab yam cuab yeej ntawm nce qib ntawm ib yam khoom rau lub lag luam. Nws yog ib tug qauv teeb ntawm cov khoom nyob rau hauv lub txee kho nyob rau hauv ib tug tub yees showcase, nyob rau hauv lub khw muag khoom txee. Nrog nws cov neeg sawv cev trading lub tuam txhab nrhiav kom hlua khoom, seb tus kab kev los ntawm ib tug muab luam cim sau raws nkaus Ii ntau npaum li cas qhov chaw yog nyob los ntawm ib tug los yog lwm yam khoom. Planogram - qhov no yog feem ntau yog ib tug flyer nrog duab ntawm muaj tseeb lawm qhov chaw. Txhua merchandiser, nkag mus hauv lub khw, muaj txoj cai mus qab lub txee thiab rearrange cov khoom nyob rau hauv raws li qhov tam sim no nyob rau lub caij planogram.

Raws li tsim planogram

Planogram khoom tsim los ntawm kev thov ntawm cov chaw tsim tshuaj paus los yog ntawm qhov kev thov ntawm tus tswv ntawm lub trademark. Qhov no yuav siv sij hawm mus rau hauv tus account lub nram qab no lub ntsiab yam tseem ceeb:

- tam sim no thov nyob rau hauv sab saum toj txaus ntawm cov trademark;

- nyob rau ntawm qhov yuav tsum tau yam tsawg kawg nkaus marketable cov khoom nyob rau hauv lub taw tes rau ntawm kev muag khoom;

- uas twb muaj lawm los yog xav tau stocks thiab muag khoom;

- kev ua raws li cov tub ntxhais cov khoom hais txog cov khoom uas muaj cov aim rau kom kev muag khoom ntawm lub yav tas;

- nkag mus rau hauv ib tug tshiab khoom los yog ntau yam ntawm cov khoom nrog ib tug limited mov tso / txwv paub tus neeg muas zaub nrog cov xov xwm.

Tag nrho cov teeb meem no yog ua hauj lwm los ntawm cov kws tshwj xeeb ntawm kev muag khoom departments ntawm loj tuam txhab uas muag, thiab nyob rau hauv lub hauv paus ntawm cov uas zoo nkaus li planogram. QAUV yooj yim zaub mov nyob rau hauv ib tug supermarket layout no yog muaj nyob rau hauv Daim duab.

Yuav ua li cas puas muaj tus planogram

Tom qab tsim planograms nyob rau hauv daim ntawv ntawm cov flyers muaj lag luam wholesale thiab ceev tuam txab uas koom nyob rau hauv lub me nyuam ntawm cov khoom ntawm qhov chaw ntawm kev muag khoom. Lawv hnov cov coj mus muag tej kev sib cais ntawm tuam txhab uas muag, distributors, thiab lawv muab ib tug planogram merchandisers thiab muag khoom agents. Nws yog ib cov neeg ua hauj lwm ntawm kev muag khoom departments yuav tsum tau tswj qhov chaw ntawm lub hom khoom nyob rau hauv khw muag khoom outlets. Tej planogram - yog qhov tseem ceeb landmark coj mus muag departments ntawm supermarkets, managers thiab cov saib ntawm lub khw muag khoom khw muag khoom noj. Nws yog lawv lub luag hauj lwm rau tseeb zaub ntawm cov khoom nyob rau hauv lub planogram. Yog hais tias cov khoom yog pw tawm kom hwm nws kev sib hloov, thiab yog tsis tu ncua tshiab nrog tus tsim nyog cov lus nug, cov muag khoom ntawm cov khoom no ntau zog.

Rau txim rau uas tsis yog raws kev cai nrog planograms

Thaum xaus ntawm cov khoom me nyuam daim ntawv cog lus yuav tsum yog kawm yog ua raws li cov planogram zaub ntawm cov khoom. Rau qhov ua kom tiav ntawm tus mob no lub buyer nyiaj tshwj xeeb nyob rau hauv daim ntawv ntawm cov dawb promotional cov khoom los yog ntsig txog cov nyiaj. Planogram - nws paub tseeb tias kev sib cav nyob rau hauv lub sib khom lus nrog cov khw. Yog hais tias lub qhov hluav taws xob tsis ua raws li cov uas yuav tsum tau kws kho mob, tsis complied nrog cov kev cai nyob rau hauv cov khoom laij planograms, yog hais tias tsis tso cai mus pauv merchandisers rhawv tsum muaj cai kom tsis txhob them lawm cov nyiaj, thiab ntxiv muaj cai txiav kev pom zoo thiab tsis txhob mus xa cov khoom mus rau lub khw.