Marketing, Marketing tswv yim
Neeg Style
Yuav ua li cas yog lub F2B / zam rau ua lag ua luam?
Zam thiab ua lag ua luam - miksuem thiab tau cov tsos ntawm ib tug niaj hnub muaj kev vam meej lub tuam txhab. Los ntawm nws tus kheej, lub zam - nws yog ib lub lag luam, thiab multi-billion duas. Zam tau ua ib feem ntawm peb lub neej, txhua txhua hnub ntau thiab ntau industries tuaj nyob rau hauv nws cov cawv.
Yuav ua li cas yog F2B? Nto moo B2B thiab B2C nyob rau hauv lub sab hnub poob rau ib tug ntev lub sij hawm soaked nrog zam tiam sis, thiab muaj, raws li derivatives ntawm lub ntiaj teb no lub ntiaj teb no sib zam rau ua lag ua luam.
Yog li ntawd thawj muaj tsuas yog ib tug ua lag ua luam, raws li ntshiab zoo whiskey. Ntxiv ib tug neeg style, xws li dej khov cubes, vim hais tias ib co whiskey tsis muaj nws?! Thiab tam sim no, tsis muaj uas peb whiskey - nws yog ib tug muaj zog cawv: ib khob, smoke, dim teeb, sab hauv Drogo, ib tug xis lub rooj zaum, poker, luxurious costumes, etc. - qhov no yog zam, cov khoom xyaw, tsis muaj uas style - tsis rau hauv cov style, thiab cov ua lag ua luam - tsis ua lag ua luam.
Vim li cas kuv yuav tsum tau zam, thiab thiaj li yog hais tias tus ua lag ua luam ua ib tug profit?
Muaj ntau cov tuam txhab muaj Self ntau txaus nyiam cov ntsiab lus rau nws cov neeg muas zaub, tsuas yuav tsis tau tiv nrog cov kev sib tw. Yog vim li cas? Yuam kev npaj ua hauj lwm los yog disgruntled neeg ua hauj lwm - blah ... blah ... blah ... Lawv cia li tsis muaj style! Qhov zoo ces los yog tsis, ntau xyoo dhau los, muaj resourceful businessmen sai sai catches ntsuj plig ntawm lub sij hawm: sib piv cov nqi ib yam tsawg kawg nkaus ntawm cov nyiaj mus rau hauv npas, ib tug muaj kev vam meej advertising phiaj los nqis tes thiab tau txais ib tangible tshwm sim. Peb saib daim ntawv qhia hnub! 2012! Thiab raws li yog hais tias nws tsis sound, tab sis nws yog tam sim no thiaj li yooj yim mus rau "txiav lub khob noom cookie" tsis ua hauj lwm.
Niaj hnub no, muag thiab ib zaug dua los muag yuav tsis ua hauj lwm tsuas yog vim hais tias cov khoom yog cov zoo, thiab koj muaj ib tug txias logo. Nrog lwm zoo cov txheej xwm, ib tug niaj hnub muaj kev vam meej lub tuam txhab yuav tsum tau kom huv si ris trailblazing thiab fashionable lub tswv yim. Los ntawm hom mus rau ib tug ballpoint cwj mem rau hauv chaw ua hauj lwm saib xyuas lub rooj - tag nrho cov feem ntawm lub "ntaub ntawv qhov ncauj qhov ntswg". Nws yog zoo li ib lub noob uas yuav ciaj sia tuaj nyob rau hauv lub minds ntawm cov pej xeem thiab tsim nyob rau hauv nws cov duab ntawm lub tuam txhab. Yuav ua li cas yuav cov duab nyob rau hauv lub heev zam inlays.
Raws li nyob rau hauv cov khaub ncaws - yooj yim tseeb. Cia peb tus kheej ib tug me ntsis ntawm cynicism, cia hais lus frankly: koj ua hauj lwm - yog qhov zoo tshaj plaws thiab dawb lub advertising qhov chaw! Yog li ntawd yog vim li cas yog nws thiaj li tsis tshua siv los ntawm Lavxias teb sab tuam txhab uas muag?
Ntawm cov hoob kawm, koj yeej ib txwm tig mus rau lub thoob ntiaj teb kev. Cia li siv sij hawm cov duab ntawm tej mus txawv tebchaws thiab pom tias koj ncig saib daim ntawv qhia yog ib tug T-shirt nrog lub logo ntawm lub tebchaws lub koom haum uas lub davhlau attendant yog incredibly zoo precisely vim hais tias nws yog nqaij thiab bold zoo. Hais tias koj tau ntsib nyob rau hauv lub tsev so neeg ua hauj lwm, uas nws tsos nyob, thiab vim li cas? Vim hais tias nws twb xeeb thiab ib tug neeg qhia, xws li, thiab nyob rau hauv kev ua hauj lwm khaub ncaws. Tom ntej no? Mus rau hauv tej khw, boutique, tsev noj mov, café, tsev so, tsev cia puav pheej, Hoobkas, li ntawd, cia li zaum nyob rau hauv ib lub tsheb tavxij - peb tsis pom nws, tab sis tag nrho cov xim, logos, hom, mus ib txhis daig qhov chaw nyob rau hauv lub subcortex ... Yog li ntawd, peb paub tias nws café hla kev thiab nyob rau hauv lwm lub zos thiab nco ntsoov tias muaj peb tau txais kev pab zoo heev kas fes thiab siv lawv euros xwb. Nws ua hauj lwm! Thaum lub sij hawm ntawd, thaum peb instinctively tig mus rau lub me ntsis cafes, lawv keb cov nqi ntawm cov designers, engineers, advertisers thiab PR - lub tuam txhab tseem "tsuav lawv cov nyiaj nyiag los."
Vim li cas thiaj? Yuav ua li cas xaus li nyob rau hauv tau txais kev pab 'minds? Style! Qhov feem ntau heev lo lus nug los ntawm cov provincials: mus rau leej twg ib tug txiv neej yuav tau them nyiaj mloog, yog hais tias nws yuav mus ntsib ib tug pojniam plaub hau daj thiab ib tug brunette. Teb puas niaj hnub tus txiv neej lub neej nyob rau Cada: rau ib tug liab, ib tug luxurious designer hnav ris tsho.
Zam yog qhov txhia chaw! Tuaj nyob rau hauv, nws yuav zoo li, cia cov technology. Yuav ua li cas yuav ua tau ntxiv los ntawm lub zam tshaj lub motherboard thiab keyboard. Tab sis rau ib tug qhia tshwj xeeb uas dai kom zoo nkauj kav qhov rais, uas nws yog tsis yooj yim sua tsis tuaj, peb yuav saib tau lub xov tooj los yog netbook adorned nrog lub logo ntawm tus naas ej zam lub tsev ... Mus tom ntej, nyob rau hauv lub Showroom thiab saib lub tsab tshwj xeeb tsheb nrog ib tug sab hauv ob sab phlu uas cov khoom muaj npe tawv Louis Vuitton !!! Peb mus rau ib tug noj mov thiab hais tau ib Martini Dolce & Gabbana kub. Peb ya nyob rau tis ntawm ib tug lover kom ua ib qho kev, tab sis, alas, cov coveted "yes" yuav tsum tau ua yog hais tias lub thawv yog ib lub nplhaib ntawm Tiffany los yog Cartier.
Thiab nco ntsoov cov Levi zaj dab neeg. Ua hauj lwm cov khaub ncaws los ua ib tug cult hom thiab platinum tsuas ua tsaug rau ib co riveting thiab twb hais tias Levi Strauss ntxiv nyob rau hauv lub tsim. Tej piv txwv lab. Zam no tsis yog dictates dab tsi yuav, nws yog ib lub liab xov uas sau los ntawm tag nrho cov peb lub siab thiab txiav txim seb tus cwj pwm.
Yog li ntawd tsis txhob zoo li qub rau koj cov neeg ua haujlwm los mus rub ib tug dawb sab saum toj, dub hauv qab - nws yog tsis cia muag! Nco ib tug ntawm cov thawj ob peb kauj ruam ua ntej! Khub nyob rau hauv koj lub lag luam yog koj cim zam!
Peb xav koj zoo!
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