Seasonality tau: cov xam algorithm. Khoom raws caij nyoog thov

Nws yog tsis muaj daim card tias ib txhia cov khoom muag zoo nyob rau hauv lub caij ntuj sov, lub lwm - nyob rau hauv lub caij ntuj no. Muaj ntau ntau cov piv txwv: ice cream, sov khaub ncaws, thiab hais txog. Feem ntau cov neeg tsis tshua xyuam xim rau cov haiv neeg, tab sis yog tias koj muaj koj tus kheej ua lag ua luam, yuav tsum mus qhia rau lub caij. Hais tias yog dab tsi no tsab xov xwm no yog sau. Nws yuav pab kom koj to taub dab tsi lub seasonality tau, qhia nws mus rau suav, yog li ntawd koj yuav kom npaj lawv cov ntxiv muag.

Yog hais tias koj tsis xav txog lub seasonality ntawm tej yam khoom, cov lag luam yuav yeej ib txwm poob nyiaj, thiab koj yuav tsis zoo npaj cov kev ua ub. Yog li ntawd, nws yog lub sij hawm mus nrhiav tau tawm yog dab tsi seasonality tau, dab tsi yog nws daim ntawv thov nyob rau hauv lub neej tiag tiag thiab, ntawm chav kawm, yuav ua li cas nws yuav tsum xam.

Yuav ua li cas yog nws?

Lub seasonality tau - yog ib lub sij hawm uas txhua txhua marketer yuav tsum paub, vim hais tias nws yog ubiquitous thiab plays ib tug tseem ceeb heev luag hauj lwm nyob rau hauv lawv qhov muag kev npaj. Qhov no ratio, uas qhia tau hais tias ntau npaum li cas nce los yog yuav txo qhov muag ntawm ib yam khoom nyob ntawm lub caij, nyob rau hauv uas yog ib tug realization.

Raws li, yog hais tias tus kab kev los ntawm point ntawm kev muag khoom muaj ib tug loj tus naj npawb ntawm raws caij nyoog khoom, koj mas nws yeej tau mus kawm yuav ua li cas nrog no zoo tshaj, raws li nws yuav pub kom ua tau ib tug ntau. Tab sis yuav ua li cas raws nraim koj yuav siv lub seasonality ceeb nyob rau hauv lub neej tiag tiag?

Yuav ua li cas yog no zoo tshaj?

Qhov no piv tsis yog tus xov tooj rau ntawm daim ntawv, uas yuav tsum tau xam thiab teem ib sab. Nws plays ib tug tseem ceeb heev luag hauj lwm nyob rau hauv lub tiag tiag kev ua si yog tias koj muag raws caij nyoog khoom. Scope ntawm no zoo tshaj yuav yog dav heev, tab sis ua ntej thiab foremost nws muaj nqis ntsoov teev qhov tseeb hais tias nws yog siv los twv seb rau yav tom ntej kev ua si. Qhov no txhais tau tias koj yuav txiav txim siab rau dab tsi lub hli koj txiav txim kom ntau tshaj cov khoom ntawm ib tug ntaus, thiab ib co - tsawg, raws li lawv yog positioned rau muab ib tug ntau dua tus naj npawb ntawm kev muag khoom, thiab li ntawm.

Raws li, nrog rau qhov no piv koj yuav tau npaj thiab ua li kev ua ub no, thiab nrog lawv cov advertising nyiaj txiag uas yog faib nyiam cov xim ntawm buyers rau raws caij nyoog cov khoom. Raws li koj tau pom, no Performance index yuav ua si ib tug tseem ceeb luag hauj lwm nyob rau hauv koj lub chaw ua hauj lwm. Yog hais tias koj tsis them sai sai rau nws, koj advertising nyiaj txiag yuav nyob rau hauv feem ntau tus neeg mob yuav tsum tau lub sij hawm.

Raws li, tam sim no koj paub ib tug me ntsis kev tshawb xav nyob rau hauv no ratio, ces nws yog lub sij hawm yuav tawm mus rau txoj kev xyaum, namely, cov lus nug ntawm lub xam ntawm no ratio. Nws yuav ua tau haum tsuas, tab sis yuav tsim txhim khu kev qha tau, koj yuav tau ua heev heev ntawm kev ua hauj lwm. Txawm li cas los, qhov no tsab xov xwm yuav coj koj cov kauj ruam yog kauj ruam ntawm tus txheej txheem ntawm xam, yog li ntawd nws thiaj li koj yuav kawm tau ntawm lawv tus kheej, qhov no daim duab nrog rau cov tsim nyog nyiaj txiag.

lub sij hawm ntawm kev siv

Ua ntej xav tias yuav ncaj qha rau xam algorithm, nws yog tsim nyog los hais ib qho tseem ceeb kom meej. Lub fact tias qhov no piv universal, piv txwv li nws yuav siv tau rau ib tug ntau yam ntawm sij hawm thiab lub sij hawm slots. Qhov no txhais tau tias koj muaj peev xwm txawm xam cov seasonality tau rau ib lub lim tiam ntawm koj kev ua si, hais, dab tsi hnub ntawm lub lim tiam trading yog zoo tshaj plaws, thiab yog dab tsi - yog zuj zus.

Lawm, nws muaj nws tus yam ntxwv, piv txwv li, koj yuav tsum tau mus yuam kom cov khoom ob peb lub sij hawm ib lub lim tiam, los mus txiav txim lub miv nyuas siv zug raws li precisely raws li ua tau, thiab coj mus rau hauv tus account ib co lwm yam. Tsis tas li ntawd muaj nqis ntsoov teev yog hais tias lub lim tiam - nws yog ib yam nkaus thiab luv luv, uas yuav qhia tau rau koj ib tug tag nrho daim duab ntawm yuav ua li cas zoo los yog tsis zoo muag ib co khoom rau ib tug hnub ntawm lub lim tiam.

tsoos sij hawm

Yog li, nws yog tsim nyog los ua kom pom tseeb rau cov tsoos rau no hom ntawm xam lub sij hawm. Qhov no txhais tau tias yog npaum li cas mus rau hauv tus account qhov nruab nrab txhua hli muag khoom, ces mus rau xam cov coefficient rau txhua txhua tus lub hlis ntawm lub xyoo. Raws li ib tug tshwm sim, lub tau coefficients koj yuav siv twv seb rau kev vam meej kev siv ntawm txoj cai rau ib tug ob peb lub hlis ua ntej, uas yog ib tug tseem ceeb lub cuab tam thaum npaj cov kev ua ub.

Yog li ntawd tam sim no koj paub tias dab tsi yog qhov zoo tshaj plaws, raws li qhov ntev ntawm lub sij hawm mus xaiv ib lub hlis thiab tseem yuav tau nyob rau hauv lub ntsiab lus teb ntawm tag nrho cov sij hawm ntawm ib xyoo rau kev ib tug tag nrho cov kev sib piv. Zoo, tam sim no koj muaj txaus cov ntaub ntawv los mus los ntawm tus thawj kom kawg kauj ruam ntawm lub xam ntawm lub caij tau.

Npaj cov ntaub ntawv

Yog hais tias koj xav siv ib tug tag nrho thiab zoo muag kev npaj los ntawm txoj kev no ratio, koj yuav tsum tau ib tug ncaj uas nws kim heev statistics. Cov kab kev los ntawm koj lub khw yuav ua tau ib tug ntau ntawm txawv raws caij nyoog khoom, yog li ntawd koj yuav tsum tam sim ntawd to taub hais tias lub xam yuav tsum tau nqa tawm nyias rau txhua ntawm lawv.

Yog li ntawd, xaiv ib tug ntawm cov khoom thiab tuaj nqa lub statistics ntawm nws cov kev muag khoom txhua lub hli thoob plaws hauv lub xyoo. Lub ntxaum mus rau hauv lub txheeb cais koj yuav tau mus khawb, qhov ntau yog koj muaj peev xwm tau no. Ntawm cov hoob kawm, koj muaj peev xwm siv cov ntaub ntawv rau ib lub xyoo, tab sis nws yog ib qhov zoo tshaj plaws kom muaj nyob rau tes rau cov muag khoom txheeb cais rau lub yav dhau los 2-3 xyoos kawg. Tag nrho cov khoom raws caij nyoog thov yuav tsum tau muaj lawv tus kheej kev muag khoom cov nuj nqis, uas koj yuav tsum tau ua hauj lwm nyob rau hauv lub neej yav tom ntej kom tau lub ratio.

Mus ntxiv, koj yuav tsum xam qhov nruab nrab kev muag khoom hauv ib xyoos, summing up qhov muag rau txhua lub hlis thiab ces faib lawv mus rau hauv kaum ob, uas yog, tus xov tooj ntawm lub hlis nyob rau hauv lub xyoo. Tam sim no koj yuav npaj mus tau lub coveted tooj.

Qhov zoo tshaj yuav rau txhua lub hlis

Thawj kauj ruam yog los muab cov coefficient rau txhua lub hlis ntawm lub xyoo. Qhov no yog ua heev tsuas, koj yuav tsum coj qhov muag daim duab rau txhua lub hlis thiab faib nws los ntawm qhov nruab nrab kev muag khoom rau hauv lub xyoo. Cov uas ua muaj pes tsawg tus yuav tsum tau nyob rau hauv lub cheeb tsam ntawm lub tsev. Yog hais tias nws yog tsawg tshaj li ib, nws txhais tau tias nyob rau hauv lub muab lub hlis rau cov khoom muag zuj zus yog tias xav paub ntxiv - feem, cov khoom muag zoo dua nyob rau hauv ib tug nruab nrab xyoo.

Ua tau, tam sim no koj tau txais lub caij tau. Koj puas paub tias dab tsi hlis koj cov khoom muag zoo, thiab dab tsi yog tuaj, thiab tam sim no koj muaj peev xwm siv, ntsig txog, kev muag khoom forecasting thiab promotions. Yog hais tias koj yog trading lub qhov rais, koj yuav nrhiav tau tawm uas lub hlis no yog qhov zoo tshaj plaws los mus ua kom nyiaj cheb rau yas qhov rais; Yog hais tias koj muag sov khaub ncaws - koj yuav tsum tau paub txog thaum twg kom nws nyob rau hauv loj qhov ntau, thiab thaum tsis tau txiav txim kom txhua. Txawm li cas los, Yog hais tias koj xav tau nyiaj pab ntau tshaj tau, lub chaw ua hauj lwm tsis xaus muaj.

nruab nrab piv

Ua ntej koj yuav ua nyiaj cheb rau yas qhov rais, ice cream los yog ib tug plaub lub tsho tiv no, nws yog ib nqi nco ntsoov hais tias rau qhov zoo tshaj plaws kev tshwm sim, koj yuav tsum tau nyob rau hauv lub ob txhais tes ntawm ib tug tob txheeb cais rau ob peb xyoos dhau. Yog hais tias koj yuav tshwm sim tau tej ntaub ntawv, nws yog tsim nyog los mus laij lub coefficients rau txhua txhua tus lub hlis nyob rau hauv txhua txhua xyoo, thiab ces xam qhov nruab nrab rau txhua lub hlis. Cov tej zaum yuav txawv ntawm lub thawj, thiab yog vim li cas rau qhov no yog qhov tseeb hais tias koj cov ntaub ntawv muaj ntau yog, thiab yog li ntawd cov lus teb yuav muab ib tug tseem ceeb tshaj kev sib raug zoo.

cov kws muaj txuj lub tswv yim

Zoo, qhov kawg peb yuav tsum tsis txhob hnov qab - qhov no cov kws muaj txuj tswv yim. Yuav ua li cas yog meant by no lub sij hawm? Qhov no kev saib xyuas ntawm tag nrho cov ntxiv yam uas yuav cuam tshuam rau kev muag khoom nyob rau hauv ib tug ntawm cov hlis uas raug xam tias yog nyob rau hauv lub xam. Qhov no tej zaum yuav yog ib tug tsis muaj peev xwm ntawm cov khoom los yog nws xam mov; pib ntawm kev muag khoom los ntawm cov khoom, uas coj mus rau ib tug lossis loj kev thov rau nws. Nws yuav txawm yuav yog ib tug nyiaj txiag teebmeem, uas yog muaj heev xav nyob rau hauv ib lub sij hawm. Tsis muaj phooj ywg saib xyuas koj tus nqi yog heev zauv, tu los ntawm kev muaj tiag. Nws yog yog li ntawd pom zoo mus tham tshwj xeeb ntawm marketing kom tau qhov zoo tshaj plaws tshwm sim.