Yuav ua li cas yog cov zaub tawm, thiab yuav ua li cas nws txawv ntawm lub ntsiab lus?

Los ntawm tus txheejtxheem ntau cov websites hauv kev tshawb fawb ntawm cov lus qhia, peb feem ntau nrhiav tau ntawm qhov pom ntawm flashing dluab, pop-ups los yog mus rau ntau yam kev pab. Tag nrho cov no nyob rau hauv ib tug kev lus no yog hu ua "cov zaub tawm." Banner - tsis yog tsuas yog ib tug hyperlink mus rau lub advertiser qhov chaw, tab sis kuj pom tau qhov sib ntaub ntawv los mus txhim kho qhov qeb duas thiab cov duab ntawm lub tuam txhab los yog, yog hais tias peb tham txawv, tsim ib hom tshuaj los ntawm tsom cov ntaub ntawv kawm.

Filling lub banner tej zaum yuav txawv ntawm lub niaj zaus yees duab los yog logo rau lub animated duab overlaid nrog cov ntawv nyeem, uas yuav tsum tau hloov los ntawm kev tsim ib co zoo ntawm kev txiav txim.

Banner xwm yog muab tso rau hauv lub tsim nyog nrhiav kev pab los yog tus banner exchanges.

Ib tug poj kom zoo dua ntawm lub banner yog cov uas tsis muaj nqi nyob rau hauv kev sib piv nrog analogues thiab ib tug ntau dav ntau ntawm cov neeg tuaj saib. Uas yog vim li cas rau hauv xov xwm advertising lub feem ntau muaj txiaj ntsim thiab tsim, raws li zoo raws li pab daws tau teeb meem xws li ib tug cov ntaub ntawv thiab PR-campaigns.

Tias tus banner yog qhov zoo tshaj, koj yuav tsum tau kom paub tseeb hais tias nws muaj ib tug txaus nyiam, tiam sis nws ho tsis zoo ib yam nkaus thiab crudely thiab vividly; Cov ntaub ntawv no xws li hais tias cov duab thiab cov ntawv nyeem tawm yog zoo nco txog thiab twb tuav.

Zaub advertising yuav coj tau zoo yog ua kom banner thiab advertising platform yog xaiv raws li lub phiaj los nqis tes.

Nws muaj ob hom ntawm banners: li ib txwm, ua nyob rau hauv cov hom ntawv .Jpeg los yog .gif, thiab tsim nyob rau hauv lub hauv paus ntawm lub Java thiab Flash daim ntaub ntawv, uas tso cai rau koj mus ntxiv suab los yog yees duab.

Banner tawm yog cov nram qab no:

- ntaub ntawv - lawv tsuas kis rau cov ntaub ntawv hais txog ib yam khoom los yog kev pab;

- branding - ua tau ib lub hom phiaj cov neeg tuaj saib qab ntxiag cwj pwm txawv txuam nrog rau advertised khoom, nce hom khiav.

Cov feem nrov tawm tswv yim no no: Pop-Nyob rau hauv, sab saum toj-kab thiab nplua nuj-Media.
Advertising banner ua siv Pop-Nyob rau hauv technology zoo nkaus li nyob rau hauv lub qhov rai tshiab, tsis nyob nyob rau sab hais tias cov neeg siv yog kiag li tsis annoying. Tsis tas li ntawd, qhov no technology tsis tsuas txhawb txoj kev siv cov ntau tawm tswv yim, tab sis kuj tso cai rau koj mus embed ib banner nyob rau hauv lawv lub suab thiab video. Advantage ntawm lawv cov kev siv yog hais tias lawv tsis muaj kev txwv nyob rau hauv qhov loj thiab tsim, qhib lub qhov rai uas muaj advertising yog tau yog hais tias lub ntsiab ntawm ib tug siab loaded, rau lub website tsim uas yuav tsum tau, uas yog xaiv raws li advertising chaw, muaj tsawg kawg nkaus.

Top-Kab technology siv nyob rau hauv lub rooj plaub thaum uas koj yuav tsum so tej hom ntawm cov khoom. Banners yog ib tug muaj zog tej chaw vim lub loj loj thiab qhov chaw nyob rau hauv lub header.

Rich-Media - yog ib tug multimedia thawv hom ntawv, uas yog raws li nyob rau hauv flash technology.
Media-contextual advertising - ib txoj kev los txhawb lub Web site, uas yog advertised txuam ntaub ntawv nrog cov neeg siv 'thov. Tej advertising yog tsim los pab nrhiav tau cov uas yuav tsum tau ntaub ntawv nyob rau hauv lub Desired kev kawm.

Contextual thiab xov xwm advertising yuav ua tau ntawm ob hom: pleev thiab nrhiav.