Tis raws nyob rau hauv marketing lawv cov nqi

Zoo tag nrho cov niaj hnub tuam txhab uas muag nyob rau hauv tus txheej txheem ntawm kev qhia kev thiab muag siv khoom brokerage cov kev pab cuam. Nyob rau hauv lub xaiv lub tswv yim thiab qhov luaj li cas ntawm lub koom haum nws yuav ua tau distributors, lag luam wholesale tswv lag luam ntawm ntau ntau thiab tsawg. Tuam txhab uas muag hloov khoom los ntawm tsim kom txais kev pab, daim ntawv tis raws nyob rau hauv li.

Tu siab, rau hnub tim, tsis yog txhua txhua tuam txhab uas muag tau them tsim nyog xim rau cov kev tswj ntawm kev muag khoom raws. Feem ntau, cov kev tswj ntawm "laus-fashioned" tsom rau cov kev tswj ntawm hauv dab, tab sis tswj yuav tsum saib xyuas cov hauj lwm zoo ntawm cov tag nrho economic saw. Txawm li cas los, yuav tsum paub hais tias cov koom tes ntawm intermediaries yog pab nyob rau hauv cov nqe lus ntawm cov nqi - lawv cov kev pab yog cheaper tshaj rau lub koom haum, piv txwv li, nws tus kheej tus me nyuam system, thiab nyob rau hauv tas li ntawd lawv ua li ua hauj lwm ntau nraaj, li ntawd, lawv yuav tsom rau ib tug tsawg set ntawm kev khiav dej num, muab ib tug ntau dua theem ntawm kev pab cuam.

tis raws nyob rau hauv marketing muaj cov nram qab no functions:

- ib feem ntawm cov txheej tsiv khoom logistics nqa mus rau ib tug tej zaum buyer nyob rau hauv thiaj li yuav kom nws muaj;

- nyob rau hauv cov nqe lus txog kev lagluam thiab kev muag khoom yog sib sau ua ke rau qhov tsim nyog cov lus qhia txog tus neeg muas zaub, raws li zoo raws li cov kev ua ub nyob rau tswv yim rau ib tug khoom muag ua lag luam;

- nyob rau hauv lub ib feem ntawm cov kev pab cuam uas pab txhawb thiab txhim khu cov nqi ntawm cov khoom.

Tus yam ntxwv ntawm marketing raws muaj xws li:

- qhov zoo tshaj thiab muaj nuj nqis ntawm cov kev pab cuam uas tau muab rau tis raws, raws li zoo raws li lawv them nqi;

- kev pab them nqi tis network muag khoom channel;

- muaj peev xwm cais intermediaries ua muas nyob rau hauv dej siab tej yam kev mob;

- ntev ntawm lub channel.

Cia peb xav txog rau tom kawg nyob rau hauv ntau yam. lub channel ntev - ib tug tseem ceeb parameter ntawm tej tis, uas yog, yuav ua li cas muaj ntau yam intermediaries muaj nyob rau hauv txoj kev mus rau lub neeg muas zaub. tis raws nyob rau hauv marketing ho cuam tshuam rau lub ntim ntawm kev muag khoom los ntawm cov khoom.

Channel lawv li cas yog direct muag khoom los ntawm cov chaw tsim tshuaj paus rau qhov kawg buyer ntawm cov khoom. Piv txwv li - ib tug neeg muag cia nyob rau hauv qhov. Feem ntau cov feem ntau muaj cov uas zoo sib xws raws nyob rau hauv cov kev pab cuam sector, qhov twg lawm thiab muag khoom txheej txheem ua ke. Ib-theem faib channel yog yus muaj los ntawm ib tug tib neeg sawv cev, ob-theem - lub xub ntiag ntawm ob los yog ntau tshaj intermediaries. Ib qho piv txwv ntawm xws li ib tug channel tis raws yog neeg mus ncig tebchaws cov khoom.

Lub ntev lub channel, lub siab dua tus nqi ntawm cov khoom rau cov neeg siv. Kev Siv Nyiaj rau tis raws ua li 50% ntawm qhov kawg tus nqi ntawm cov khoom. Kev siv ntawm ntev tis raws ua rau ib tug txo nyob rau hauv tawm los ntawm lub chaw tsim tshuaj paus los xyuas kom meej sis tw nqi ntawm cov khoom. Yog li ntawd saib xyuas cov hauj lwm zoo ntawm mov channel yog ib tug txiav txim tau rau lub profitability thiab competitiveness ntawm cov khoom.

Txawm tias ntev raws heev kim, lub chaw tsim tshuaj paus ntawm lub loj siv ntawm cov khoom feem ntau tsis muaj lwm yam kev xaiv rau kev ua lag luam qhov chaw ntawm conquest. Thiab tau txug thiab cov neeg koom tes uas yog ib feem ntawm lub tsev channel, txhais tau lub caij buyer gains.

Tus txheej txheem ntawm kev txiav txim pom faib channel muaj cov nram qab no cov kauj ruam:

1. Txiav txim seb raws, tsim kom muaj kev rau lawv ntsuam xyuas nyob rau hauv lub hauv paus ntawm lub lag luam zoo, hom phiaj thiab muaj peev xwm.

2. Kev txiav txim ntawm lub daim ntawv teev ntawm kev muag khoom channel kev xaiv.

4. Kev luj xyuas ntawm txhua kev xaiv raws li qhov tsim kev.

5. Xaiv qhov zoo tshaj plaws kev xaiv.

Vim lub fact tias cov tis raws nyob rau hauv marketing yog ib qho tseem ceeb, yuav tsum tau meej mus kom ze rau cov kev xaiv ntawm cov pom tis raws, lub koom haum qauv sis txoj kev. Qhov no yog siv kev txiav txim siab uas yuav txiav txim rau lub sij hawm ntev hauj lwm zoo ntawm tus tsim ntawm cov khoom thiab cov kev pab cuam.