Teaser advertising - yog dab tsi? Secrets thiab cov piv txwv ntawm teaser advertising

Advertising - yog lub engine ntawm cov lag luam. Cov niaj hnub ntiaj teb no yog ib qho nyuaj rau xav txog tej yam tsis muaj nws. Li no, tej tsim kom muaj, tso khoom tshiab, tsis txhob txawm twv rau kev cia siab hais tias nws yuav ua nthuav nyob rau hauv nws tus kheej, tsis muaj lwm yam ntxiv dag zog.

Thiab ntawm no tag nrho cov zoo thiab hais lus, thiab cov yeeb yaj duab nyob rau hauv TV. Tab sis txij thaum peb nyob nyob rau hauv ib lub ntiaj teb nyob qhov twg lub Internet reigns, koj cov khoom yuav tsum tshwm sim muaj.

Ib tug kiag li tshiab qauv nyob rau hauv kev ua lag luam khoom presentations yog tus teaser tawm. Nws biggest txaws tuaj nyob rau hauv lub 2013-2014 xyoo. Txawm li cas los, rau advertising ua hauj lwm rau koj kom zoo, nws yog tsim nyog los nkag siab txog nws. Ua li no, koj yuav tsum paub cov tau xaiv rau nws realization, luam secrets, vim hais tias advertising yuav tsum tsis txhob cia li qw tias: "Yuav", nws yuav tsum txhawb cov miv sab, koom. Uas yog vim li cas txhua yam muaj yuav tsum tau sib haum xeeb: cov ntawv, dluab rau lawv.

Nyob rau hauv no tsab xov xwm peb yuav ua tiag teb lo lus nug: "teaser tawm - yog dab tsi?". Clarifications rau, saib hauv qab no.

1. Teaser advertising. Yuav ua li cas yog nws?

Yuav kom tsum yog luv luv, teaser advertising - yog ib yam ntawm cov puzzle. Tab sis peb kawm yuav tsum tau ntau qhia tawm ntawm no txawv txawv lub sij hawm. Yog li ntawd, sim kom paub tseeb teaser advertising - yog dab tsi?

Raws li ib tug derivative ntawm no hom ntawm advertising yog ib tug "teaser" thiab cov qauv ntawm nws yog raws li nyob rau hauv no lub caij. Teaser advertising yog ua rau intrigue, innuendo, puzzle. Ib tug zoo xws li cov nyhuv yog tsim los ntawm kev siv ntawm luv luv nqe lus, uas qhia txog tus kwv uas advertising. Muaj kuj yog ib qho kev xaiv thaum lub teaser ad tsis muaj ib tug novelty ntawm tag nrho cov. Nyob rau hauv xws li mob tus neeg muaj ib tug txawm ntau dua kev txaus siab: "Thiab yog dab tsi muaj mus nkaum?".

Ib tug piv txwv zoo ntawm cov intrigue nyob rau hauv lub teaser yog advertising mts. Dawb qe rau ib tug liab tom qab - uas yuav paub tias dab tsi uas lawv tau hais tias.

Nyob rau hauv tas li ntawd mus rebranding, teaser tawm uas hais no nyob rau hauv daim ntawv ntawm cov ad chav nyob, tag nrho cov hom ntawm banners, uas yog tsim nyob rau hauv ib daim duab.

Ib tug heev tseem ceeb nyob rau hauv txoj kev kom cov teaser tawm muaj cov duab los yog cov duab. Tseeb, nyob rau hauv tas li ntawd intriguing ntawv nyeem lwm zoo tshaj twb tsis muaj tsawg tseem ceeb rau cov neeg siv.

Thiab ntawm no nws yog ib qho tseem ceeb tias cov duab yog cov cim. Thaum xaiv cov ntaub ntawv rau lub teaser, koj yuav tau siv tej cai duab los yog cov duab tsim siv yees duab editors.

Ib tug indispensable cuab tam nyob rau hauv no hom ntawm kev ua si yog ib lub hom ntaub khov heev qhov kev pab cuam.

2. Canvas Technology

Canvas teaser advertising - nws yog ib lub sij hawm los pab rau hauv xov xwm txheem, tsis muaj tus ntxiv cim npe.

Designer Canvas teaser advertising tso cai rau koj los mus tsim contextual teb, animations thiab yooj yim banner. Koj muaj peev xwm tsim tau ob-dimensional dluab siv scripting (JavaScript) hom lus hais. Qhov kev pab cuam teev lub neej ntawd luaj li cas ntawm 300 * 150, uas yuav raug hloov. Canvas yog siv rau cov depiction ntawm cov kab kos nyob rau hauv tsab xov xwm, tsawg kawg yog - nyob rau hauv lub browser kev ua si teb. Tsis tas li ntawd, koj yuav siv nyob rau hauv koj lub teaser video. Canvas teaser advertising hom kev pab txhawb .mp4, .ogg. Txhua yam uas koj yuav tsum xyuas kom meej tias cov video yuav tshwm nyob rau hauv koj lub banner - yog mus download tau nws.

Lub ntsiab kom zoo dua yog cov tsis muaj reference rau mus rau advertising. Qhov teeb meem no yog tshem tawm cov kev pab cuam rau koj. Yog li ntawd koj tau txais nyiaj pab ntau tshaj kev ruaj ntseg banner uas yuav tsum muaj nyob rau cov neeg ciaj.

Canvas minimizes lo clicks los ntawm ib tug tshwj xeeb qhia. Ntxiv tiv thaiv yog ua tau raws li zoo vim twb tsis siv cov ntsiab - ib tug txheej ntawm cov ntsiab lus, yog li ntawd-hu ua captcha.

Ntxiv cov ntsiab lus ntawm "teaser tawm - dab tsi nws yog," ntawm chav kawm, kuv xav kom siab rau cov kev piv txwv ntawm nws siv.

3. teaser tawm. piv txwv

Hais txog lub "advertising-puzzle", yog tsim nyog sau cia hais tias nws cov qauv yog raws li nyob rau hauv lub hauv paus ntsiab lus ntawm pull-advertising.

Raws li ib qho piv txwv, xav txog tej yam uas koj yog ib tug tsim kom muaj cov kev noj haus kua mis nyeem qaub rau ib tug noj qab nyob zoo noj cov zaub mov, thiab koj khoom tshiab yuav tsum tau advertising. Chais rau lub TV rau koj nyob ntawm no theem nws yog kim heev, banners tsis muab cov kev kawm ua hauj lwm, thiab Tastings tsis pub mus ntes tus cai cov neeg tuaj saib. Muaj yog ib qho kev daws! Koj tsuas muaj mus thab muag khoom cov khoom nyob rau hauv lub teaser.

Zoo av yog tus poj niam portal. Txhua yam koj xav tau - yog mus rau qhov chaw nyob hauv internet xov xwm: "Nyob rau hauv thiaj li yuav zoo poob phaus, noj ...". Rau qhov zoo tshaj plaws kev tshwm sim, append cov tsim nyog cov lus hauv ib daim duab.

Cov tshwm sim ntawm lub teaser advertising yuav dhia qhua pab txuas, uas, tom qab nyeem ntawv cov ntaub ntawv uas pab rau yuav ua li cas kom poob ceeb thawj nrog ib tug siv rau koj noj yoghurt rau ib tug noj qab nyob zoo noj cov zaub mov, nws yuav tau txais npaum li cas pab tau cov ntaub ntawv. Raws li lub npe ntawm lub ntsiab lus yog heev tshuaj pleev, ntau yam clicks nyob rau hauv koj ad teaser koj muab. Yog li, lub hom phiaj yog mus txog. Txoj cai tuaj saib qhia rau txog cov khoom tshiab, thiab kom txo tau cov nqi.

Cov neeg tuaj saib npaum li cas rau lub siab tshaj plaws, cov xov xwm yuav muab tso nyob rau hauv ob peb websites.

Tsis tsuas yog cov khoom uas tej zaum yuav qhia ib tug teaser advertising. Piv txwv ntawm nws siv muaj rau cov kev pab cuam me nyuam pizza, sushi, thiab tshaj.

4. Qhov zoo tshaj plaws piv txwv ntawm teaser advertising

Tej zaum ib tug ntawm qhov zoo tshaj plaws piv txwv ntawm xws advertising yog ib lub tuam txhab Nike thiab nws lub ntiaj teb no-nrov laconic logo. Nws yog tsis muaj lo lus yog ib tug twb tau tsev neeg lub npe rau lub ntiaj teb no cov kev ua si. Tab sis, thaum kaj ntug ntawm lub hom, tsis muaj ib tug paub tias hides ib tug "zuam".

Nyob rau hauv cov kev yees duab hauv qab no - lig npaj txhij txog advertising phiaj los nqis tes los ntawm Nike nyob hauv lub nroog tiaj ua si.

Yog li tus thawj thiab haum kev vam meej piv txwv ntawm teaser advertising twb advertising kas fes hom MJB Coffe. Ces, rov qab nyob rau hauv 1906 muaj ib tug mysterious zog «Yog vim li cas?» Inscription rau hauv txoj kev ntawm San Francisco. Txawm li cas los, yuav tau hu rau lawv ib tug teaser koj tsis tau tiag tiag, vim hais tias lub tuam txhab yav tas los siv kab lus no nyob rau hauv lawv cov posts. Lo lus teb rau lo lus nug "Vim li cas?" Yog li no: "MJB ua qhov zoo tshaj plaws kas fes." Tom qab ntawd «Yog vim li cas?» Yog ib tug tib neeg muaj kev koom nrog MJB.

Qhov zoo tshaj plaws teaser advertisement nyob rau hauv Russia - ib tug advertising phiaj los nqis tes los ntawm mts. Kiag li cos tshiab logo mts - dawb qe rau ib tug liab tom qab. Pom cov zog nyob ib ncig ntawm lub nroog, tag nrho cov wondering, "ua li cas yog lawv?". Qhov ntawd yog txoj cai, thiab tsuas tsis muaj ib tug hint ntawm mobile sib txuas lus.

5. receptions zoo teaser advertising

Mus ua hauj lwm tau zoo, koj yuav tsum tau paub lub secrets ntawm teaser advertising.

Ntawm no yog tsib zoo hom kev kawm:

1. Parallel advertising koj cov khoom thiab cov kev pab cuam cov neeg koom tes. Qhov no yog raws li nyob rau hauv cov kev nce qib ntawm cov khoom nyob rau hauv uas zoo sib xws thematic pawg nyob rau hauv ib zaug xwb affiliate network. Yog li ntawd, piv txwv li los ntawm ib tug khub network yuav txhawb cov khaub ncaws, khau thiab lwm yam accessories. Mus ua hauj lwm nrog xws li ib pab pawg neeg ntawm haum tes hauj lwm xws li Recreativ.ru, Trafmag.com, Tovarro.ru thiab ib nrab Marketgid.com. Yuav kom txhawb cov khoom rau lub cev kho mob, lub ntsej muag tshuaj pleev ib ce yog qhov zoo tshaj plaws xaiv ib tug paub affiliate network rau cov poj niam cov neeg tuaj saib Ladycenter.ru.
2. Muaj tsaws thiab metrics. Yuav pib mus txhais li cas tsaws - yog, ua ntej ntawm tag nrho cov, koj lub ntsiab qhov chaw. Nrog nws cov kev pab uas koj yuav tau mus taug qab txhua taw ntawm cov tsheb khiav koj teaser advertising. Nws yog qhov zoo tshaj plaws zuag qhia tag nrho kev kawm ntawm koj platform statistics qhia. siv xws software cuab tam rau tsim statistical ntaub ntawv, raws li cov "metric". Nws tshwm sim raws li ib tug browser raws li nyob rau hauv Google thiab "Yandex". Nws yog ib lub "metric" ua rau nws tau xav txog tej yam yuav ua li cas xyov yog lub ntsiab nyiaj khwv tau los, uas yog yuav mus kom tau ntau clicks. Cia li "Metric" pab kom paub txog cov shortcomings teaser ad, uas qhia nws nyob rau hauv rov qab sab. Siv cov kev pab cuam, koj muaj lub cib fim kom nyiaj los ntawm advertising teaser ntawm 2-3.
3. Zoo piav rau cov teaser. Nyob rau hauv tas li ntawd mus rau ib qho txaus nyiam thiab intriguing ntawv nyeem no kuj yog ntaus nqi animirovanye teaser duab. Kev mloog yuav tsum tau them mus rau lub header. Nws yuav tsum tau kaj, hnov, tab sis nco ntsoov kom lub essence ntawm koj advertising thiab advertised khoom nyob rau hauv nws. Lub zog lub npe, ntau dua qhov lub yuav ua rau muaj clicks.
4. Qhia cov hom phiaj cov neeg tuaj saib rau koj cov khoom. Thaum koj kom meej meej qhia hais tias tus neeg tuaj saib uas koj cov khoom yog siav, koj muaj peev xwm tsim ib tug tshaj plaws ntawm tej yam kev mob rau attraction ntawm nws lub npe. Ua ntej ntawm tag nrho cov, cov essence ntawm daim card lies nyob rau hauv lub teaser advertising limited advertising txuj hauv lub Internet. Rau kev kawm ntawv nws yog tsim nyog los nkag siab kom meej meej, nyob rau hauv lub moj khaum ntawm uas qhov chaw koj tawm yuav pom teaser.
5. Qhov kawg tsis pub leejtwg paub - kev tsom xam. Qhov no yog qhov tseem ceeb tshaj plaws tej yam kev mob rau cov hauj lwm zoo ntawm tej lag luam raws li qhov tseeb tsom xam ntawm lub tuam txhab kev kuaj ntaub ntawv yuav pab koj to taub thiab pom lub neej yav tom ntej ntawm advertising thiab qhov yuav tshwm ntawm restarting nws. Nws yog cov kev tshawb pom yuav pab to taub yav tom ntej cov nyiaj tau. Ntawm no koj yuav tsum tau kom khiav ntawm txhua yam: los ntawm lub clicks los ntawm sau npe. Tsom xam cov attractiveness ntawm tej lub npe.

6. teaser tawm. theem ntawm creation

Nyob rau hauv qhov tseeb, txawv teb chaws tuam txhab uas muag xyaum qhia tau hais tias lub "mysterious" advertising yuav siv tau txawm thaum lub sij hawm lub startup theem ntawm ntau lawm. E. Thaum lub sij hawm lub notion ntawm cov neeg tuaj saib twb tsis muaj lub tswv yim dab tsi yog ceg txheem ntseeg. Tiam sis ntau tshaj ib qho tseem ceeb tsis txhob xav seb, thiab surprise, intrigue.

Feem ntau nws yog qhov kev tso tawm ntawm lub teaser advertising yog thawj kauj ruam rau tag nrho cov tuam txhab uas muag advertising novelties. Tuam txhab uas muag cov khoom xws li raug tsim tag nrho cov hom ntawm BTL-tej yaam num.

Yog hais tias koj xav tau ib tug teaser advertising, yuav ua li cas ua li cas? Nws yog ib qho tseem ceeb kom paub qhov txawv ob lub ntsiab theem ntawm nws cov creation:

1. Cov tsos ntawm lub teaser. Lub essence ntawm cov kauj ruam no yog lus dag nyob rau hauv cov creation ntawm ncaj qha los ntawm lub intrigues uas yuav ntxias tus neeg.
2. Qhov teeb meem Revilla. Qhov no theem yuav muaj ncauj lus kom ntxaws paub nrog cov ntsiab lus ntawm cov teaser, t. E. Muab ib zaj dab neeg txog cov khoom thiab cov kev pab uas yog yuav muaj kev advertising.

Tej zaum advertising zog miv ib tug cia li txaus, thiab ces tsuas kom nws kawm tau zoo.

Piv txwv li instant teasers qab zib yog ib qho advertisement rau shaving los ntawm Burma chais plaub. Lub tuam txhab lus hais tias yog: "Tus hluas nkauj thov Vajtswv / ntawd tus txiv neej / muaj neeg / Tsis bristle / Burma chais». Lub tuam txhab tau dhau nyob rau hauv 1925 nyob rau hauv lub tebchaws United States.

Lwm cov piv txwv - advertising kas fes lub tuam txhab Starbucks, uas rau ib ntev lub sij hawm, zoo li tsis muaj advertising. Thiab tus tshiab 2005 txiav txim siab tso ib tug teaser. Xwm muab tso rau New York Times. Lub essence ntawm advertising nteg nyob rau hauv lub fact tias los ntawm sab mus rau sab, lub xov tooj ntawm khob kas fes (lub hom lub npe ntawm lub tuam txhab) loj hlob li kom txog thaum tsis tsim Starbucks neeg daim ntawv qhia hnub rau 2005.

Tsim ib teaser, nws yog ib qho tseem ceeb yuav tau nco ntsoov hais tias tus sau phau ntawv yuav tsum tsis txhob muaj teeb meem, nws yuav tsum spur rau kev txiav txim. Raws li hais saum toj no, lub teaser advertising lawv cov ntsiab lus mus cog lus kom daws tau qhov teeb meem. Yog li, txoj kev hloov los ntawm kev txhawj xeeb header yuav tsum tam sim ntawd ua rau cov ntawv nyeem ntawm cov lus teb mus rau lub burning lo lus nug.

Nws yog tsis tsim nyog rau them ntau xim rau cov xaiv ntawv nyeem cim. Txaus mus ua ib tug ob peb selections nyiam ib tug neeg tuaj saib. Teaser yuav tsum cia li yuav hnov, tsim kom tau ib cov neeg tuaj saib, ces cov yuav ua li cas koj xav tau.

Yog li ntawd, peb vam tias koj tau txais lub tswv yim teaser advertising (nws yog dab tsi).

Yog hais tias koj xav tau ib tug zoo tshwm sim los ntawm koj tus phiaj los nqis tes, koj yuav tsum nco ntsoov lub ntsiab secrets ntawm nws cov creation. Tsis txhob hnov qab txog tej yam yooj yim slogans, enigma thiab intrigue. Yuav tsum khaws zoo, cim cov duab. Nco ntsoov hais tias koj teaser advertising yuav tsum xws li tias koj tus kheej muaj reacted rau nws.

Advertising yuav tsum tsis txhob yuav boring. Nws yuav tsum muaj ib tug tiag tiag kev ua hauj lwm uas yuav nrhiav tau nws cov neeg tuaj saib. Koj zoo advertising - thiab cov kev tshwm sim yuav tsis ntev ntev.