RTB-advertising - yog advertising nyob rau hauv real-time

Yav tas los, lub ntsiab zoo txoj kev advertising yog tus media advertising. RTB-technology tau ua ib tug tshiab landmark nyob rau hauv txoj kev loj hlob ntawm no ua lag ua luam nyob rau hauv internet. Kiv puag ncig pib nyob rau hauv 2008, thaum lub yav tas los "lag luam wholesale" lub purchase ntawm advertising platforms tau hloov los ntawm "lub khw muag khoom" system. Txhua advertising chaw yuav thiab muag nyob rau hauv lub sij hawm ntawm ib auction. RTB - Real Time txib - lub npe ntawm tej kev yuav khoom thiab muag khoom system.

RTB-advertising - lub tswvyim

Lub RTB-advertising - ib tug tshiab technology ntawm online advertising, uas ua hauj lwm nyob rau hauv lub hauv paus ntsiab lus ntawm auction tshaj tawm advertising nyob rau hauv real-time. Qhov txawv yog hais tias xws li advertising yog aimed ntawm lub hom phiaj qhua thiab tsis yog rau tus purchase ntawm advertising chaw nyob rau cov websites. Thaum ib tug neeg los rau koj xaiv lo lus uas peb, rtb system ua tug instant auction. Txhua qhia rtb-advertising yog yuav rau ib tug split thib ob. Tom qab ntawd, feem ntau ib qho kev zoo kev mus rau neeg zoo li ua ntej tus neeg siv lub qhov muag. Lub sellers rau auction chaw yog cov ad tes hauj lwm. Lawv yuav tsum muaj rtb-shows.

cov neeg siv Authentication

Yuav kom qhia tau tias tus neeg siv lub browsers siv, cov nyiaj nyob rau hauv kev tes hauj lwm, mobile platforms, thiab lwm yam Tus neeg siv hu mus rau lub hom phiaj, yog hais tias nws siab puas advertiser. Tej ntaub ntawv hais txog nws nyob rau hauv tib lub sij hawm nyob twj ywm nyob rau hauv tag nrho cov cog qoob loo. Rho tawm ntawm lub hom phiaj cov neeg tuaj saib (hom phiaj) tshwm sim nyob rau hauv lub hauv paus ntawm anonymous neeg siv profiles muab DMP. Nce efficiency nyob rau hauv cov nqe lus ntawm advertiser muaj precisely rtb-advertising. Raws li ib tug auction txheej txheem yog yuav tsum tau los sib tham li hauv qab no.

Yuav ua li cas lub RTB

RTB-advertising - ib tug system uas tso cai rau koj mus sib txuas lus rau cov neeg muag khoom thiab lub buyer swm. Tus neeg siv twg thiaj li raug yeej yuav tau mus thab muag khoom, thiab cov neeg muag khoom tsub kom lub Performance index ntawm cov hauj lwm zoo ntawm nws advertising. Raws li ntev raws li tus neeg siv loads ib tug web page, lub RTB system coj auction nyob rau hauv lub sij hawm. DSP system (lawv sawv cev rau cov kev txaus siab ntawm advertisers) ntsuam xyuas cov nqi thiab ua ib tug thawj koom ruam. Tom qab qhov kawg ntawm lub auction yog xaiv advertiser, thiab qhov chaw qhua yuav tsum tau qhia yog nws rtb-advertising. "Yandex", piv txwv li, muab nws cov advertising network rau no hom ntawm cov khoom nce qib.

Pib ntawm auction

Lub auction pib thaum ib tug neeg pib daus ib web page nyob rau hauv koj tus browser. Nplooj ntawv no muaj ib tug ad chav tsev. Tom ntej no rtb-pauv forwards cov ntaub ntawv rau tej tub lag luam rau ntawm qhov chaw advertising. Nws kuj ceeb toom txog qhov luaj li cas, qhov chaw ntawm lub ad chav tsev, thiab ad hom. Ntxiv kis neeg siv ID, uas nws web page yog loaded. DSP-buyers xyuas cov ntaub ntawv no thiab kwv yees qhov kev pab. Pib trading nyob rau hauv ib tug muab qhov chaw. Nyob rau lub hauv paus ntawm qhov ntau thiab tsawg nqi, RTB-pauv khiav yog txiav txim. Auction kav txog 100 milliseconds. Qhov siab tshaj plaws thawj koom ruam tau txais ib qho chaw rau cov banner, thiab nws zoo nkaus li nyob rau hauv tus neeg siv ntawv nplooj ntawv.

Qhov zoo ntawm tus tshiab technology

RTB advertising - ib tug txheej ntawm cov kev pab rau advertisers, cov neeg siv thiab qhov chaw.

rau advertisers

1. Targeting yog raws nraim vim tau siv lawv tus kheej kev. Qhov no thiaj li lub "dawb paug" qhia tau hais tias.
2. Advertiser txiav txim seb tus nqi ntawm txhua lub tswv yim, es tsis txhob lag luam wholesale yuav them tus nqi.
3. Lub tshuab yuav pab tau qhia tus neeg siv, raws li lawv kev txaus siab thiab cov yam ntxwv, cim banner.
4. Daim ntawv thov ntawm innovation tsub kom ad nyiaj qhov chaw.
5. RTB complements tsoos advertising. Nws yog ua tau rau teem ib yam tsawg kawg nkaus tus nqi hauv qab no nws qhia tau tias yuav tsis muab muag. Nyob rau hauv cov ntaub ntawv no, nyob rau hauv cov tsoos hauv daim ntawv ntawm advertising yog tso tawm.

rau cov neeg siv,

1. Tsawg tawm.
2. Advertising ntau tus neeg sawv cev ntawm cov kev txaus siab ntawm tus neeg siv, nws yuav nthuav ntau thiab tsawg chim siab.

Rau rtb-qhov chaw

1. Daim ntawv thov ntawm innovation tsub kom ad nyiaj qhov chaw.
2. RTB yog tsis tau kiag li tshem cov ib txwm advertising, yog hais tias tus auction yog tsis txhij, cov neeg siv pom feem ntau banners. Raws li hais saum toj no, tus yeeb yam yog tsis muag, yog hais tias tsis muaj ib tug nqi siab tshaj qhov tsawg kawg nkaus teem rau nws.

RTB system

RTB-advertising - yog ib tug system ua hauj lwm nrog terminology uas paub yog tsim nyog. Lub system siv cov tswv yim:

1. Thov Sab Platfrom (DSP) - ib tug platform uas advertisers ua hauj lwm. Nyob rau hauv lub platform muaj yog ib qho interface, nws zoo nkaus li thaum koj siv ntxiv-ins rau lub DSP.
2. Muag-Sab Platform (SSP) - cov no yog cov tuam txhab uas yog trading chaw nyob rau hauv lub advertising platforms.
3. Ad Kev Sib Hloov thiab Ad hauj lwm - pauv los yog network advertising, lawv muab tus sis qhov chaw thiab advertisers.
4. Cov ntaub ntawv los xyuas dua Platform (DMP los yog cov ntaub ntawv Partners) - lwm tus neeg uas Web profiles ntawm Internet cov neeg siv, uas yog siv rau cov precision hom phiaj.
5. Trading Rooj - yog ib tug add-on DSP, uas tso cai rau koj los tswj rov qab ntawm advertising nyob rau hauv lub automatic hom.
6. DCOP - qhov no tswv yim platform uas pab nyob rau hauv kev tsim ib tug chij.
7. Ad Verification & Hom Tiv Thaiv - ib tug system ntawm post-xeem ad chav nyob, raws li zoo raws li cov kev tiv thaiv ntawm hom.
8. Analytics - qhov no statistic cuab yeej los pab koj kom khiav ntawm tus neeg siv ua si rau lub network.