Paub thiab tshiab hom ntawm qhob noom xim kasfes "Mis"

Feem ntau cov neeg tau sim cov qhob noom xim kasfes ntiaj teb no hom "Milka", tab sis tsis yog txhua leej txhua suav cov flavors tias lub tuam txhab muaj muaj thaum lub sij hawm nws centuries-laus cov hauj lwm. Nyob rau hauv tas li ntawd, tsis yog txhua txhua flavors yog ua nyob rau hauv ntau lub teb chaws vim hais tias ntawm to taub yog vim li cas, lub tsheb thauj mus los ntawm cov khoom, cov khoom thiab raw cov ntaub ntawv. Txawm li cas los, los ntawm no qab zib lovers tsis txhob tso tseg nrog lub anticipation ntawm kev tsim tshiab hom.

Hais txog lub tuam txhab

Txij li thaum 1901, "Mis" ua cov feem ntau loj heev ntawm tsos nyob rau hauv lub ntiaj teb no - chocolate. Los ntawm embarking rau ib tug ua kab nrog rau lwm cov tuam txhab uas muag (Nestle, Ferrero Roche), chaw tsim tshuaj paus yuav sim kom haum raws li tag nrho cov xav li cas ntawm lub buyer. Interestingly, raws li ib txhia qhov chaw, "Mis" yog tus naj npawb ib tug rau zus tau tej cov qhob noom xim kasfes nyob rau hauv teb chaws Europe.

Tam sim no lub tuam txhab twg muaj ib tug feem pua ntawm cov advertising lub sij hawm ntawm loj TV tes hauj lwm nyob ib ncig ntawm lub ntiaj teb no, thiab kuj muaj nws cov khoom nyob rau hauv ib tug ntau yam ntawm nws cov ces. Txhua yam (chocolate tau ib lub mis tshwj xeeb ntawm nws cocoa hmoov thiab mis nyuj haus) yog kuaj raws li ib tug ua lag luam, raws li tau zoo raws li cov kws tshwj xeeb nyob rau hauv lub chaw ua khoom ntawm cov khoom qab zib.

Nws tsis yog lub npe hu, lub tuam txhab tau tiav nws chaw ua tsaug rau qhov saj ntawm qhob noom xim kasfes los sis ib tug advertising lub tuam txhab, tab sis Milka flourishing, uas txhais tau tias ib tug Sweet hniav yuav txaus siab rau tag nrho cov tshiab thiab tshiab tastes, yog muab tuaj rau ib ntu zus.

Hom ntawm qhob noom xim kasfes

Nws yog ib qho tseem ceeb kom nco ntsoov tias lub tuam txhab ua xwb mis nyuj thiab dawb qhob noom xim kasfes. Cov ntaub ntawv no tsis yog tsuas yog thoob plaws, tab sis kuj lub npe (Mis + Cocoa). Ib tug interesting tseeb yog tias cov ntshav nyuj piv rhiab ntawm cov khoom. Nyob rau hauv qhov tseeb, tag nrho cov hom ntawm qhob noom xim kasfes "Mis" tau nkag mus rau kev ua lag luam tsis muaj lub txhoj puab heev kev sib tw txoj cai.

Txij li thaum xyoo 1972, cov chaw tsim tshuaj paus pib nthuav zus tau tej cov pa mis nyuj qhob noom xim kasfes nrog ceev tshiab flavors. Raws li ib tug tshwm sim, txij thaum lub 1980s nws sab laug nyob ib ncig ntawm tsib lub ntsiab chocolate wrappers. Tam sim no lub tuam txhab paub ib kis zoo nyob rau hauv ib tug ntau yam ntawm industries: qhob noom xim kasfes flakes, ntsiav tshuaj, ncuav, biscuits thiab lwm hom. Qhob noom xim kasfes, txawm li cas los, yog tam sim no nyob rau hauv txhua yam khoom thiab yeej tsis hloov specialization ntawm lub tuam txhab.

Tshaj yav dhau los tsib lub xyoos, qhov no lub tuam txhab tau nce cov khoom rau lub lag luam rau ib tug ntau ntawm kev ntshai, conquering tag nrho cov ntau nrov. Txawm li cas los, lub hauv paus yog tus thawj tsib tastes. 2011 muab rau peb ib tug tseem tshiab saj - aerated qhob noom xim kasfes "Mis npuas".

Hom ntawm qhob noom xim kasfes "Mis" nyob rau hauv Lavxias teb sab

Tu siab, cov xov xwm ncav peb ib tug me ntsis lig. Lub tuam txhab pib txoj kev koom tes nrog rau Russia xwb nyob rau hauv 2004, launching plaub flavors qhia. Nyob rau hauv kev phem ntawm lub tshiab hom ntawm qhob noom xim kasfes, uas xub tshwm sim ntawm no, nws tseem rau feem ntau cov muas khoom: mis nyuj, hazelnut, almonds, raisins.

Niaj hnub no, tab sis yog tsis yog txhua txhua, tab sis ib tug ntau ntawm cov flavors coj lawv qhov chaw nyob rau hauv lub trading txee. Ntawm lawv, ib tug ntxeem tau dawb qhob noom xim kasfes nrog caramel thiab cov noob txiv ntsaws, ib tug ua ke ntawm ob los yog peb hom. Ib cov pobzeb muaj 90 grams ntawm cov khoom, thiab nyob rau hauv cov teb chaws Europe muag khoom ntawm loj vuas nquag xyaum los ntawm 250 g

Nyob rau hauv lub nyob ze yav tom ntej yog twb paub ntau hom qhob noom xim kasfes nyob rau hauv Russia augmented triple caramel thiab tshiab ncuav qab zib uas yog twb rau cov muag khoom nyob rau hauv lub teb chaws ntawm hauv paus chiv keeb.

novelty

Ntawm cov khoom tshiab pom qhov kaj nyob rau hauv lub xyoo dhau los, feem ntau nrov pom "Milka Lu" thiab "Mis Tuck." Ua ntej, muaj ntau variations ntawm lub tuam txhab chocolate thiab ncuav qab zib tau muab, tab sis lawv tsis phim. Chocolates duab uas yog hais hauv qab no, yog zoo sib xws, tab sis kuj sib txawv: thawj cov khoom qab ntsev, qhov thib ob - ib tug qab zib. Chaw tsim tshuaj paus si rau contrasts, nws yog zoo rau surprise cov neeg muas zaub.

Tsis tas li ntawd nyob rau hauv lub qhov muag tuaj plaub ya ri thiab qhob noom xim kasfes rau cov me nyuam. Lawv muaj ntau mis nyuj, thiab lawv saj tsawg mawkish dua pa mis nyuj qhob noom xim kasfes. Lwm yam variations kuj muab nrog rau ntau yam ntsaws, tab sis, hmoov tsis, yog tsis muag tag nrho cov hom nyob rau hauv Russia. Qhob noom xim kasfes tseem yog ib tug ntawm cov nyiam khoom me nyuam, yog li yam khoom tshiab muaj nyob nrog kev kaj siab.

Ua li cas tos peb?

Muaj ntau ntawm cov tshiab twb nrhiav tau los ntawm lub tuam txhab, ces nws yog ib qhov nyuaj rau xav txog tej yam uas peb yuav muaj ib yam dab tsi lwm tus rau peb. Cereals, ncuav qab zib, tag nrho cov hom ntawm qhob noom xim kasfes - dab tsi ntau tsos yuav tau xav seb yuav ua surprise rau txhua leej txhua tus?

Txawm li cas los, muaj yog ib tug. Nyob rau hauv Tshuag ntawm tsim kom ntau npaum li cas "ARRANGEMENT li nws lub tes tsho." Piv txwv li, ib tug heev cov lus xaiv qhia tias lub tuam txhab "Coca-Cola" yuav pib active kev koom tes nrog chocolate "Milka". Peb yuav xav hais tias nws yuav ua tau chocolate mis nyuj, tab sis tsis muaj leej twg paub tseeb. Nyob rau hauv txhua rooj plaub, txhua yam yog raug soj ntsuam thiab yuav tau txais ib tug robust kev ntsuam xyuas ntawm lub buyers.

"Mis" yog nquag siv txiv hmab txiv ntoo npaj, nrog rau apricots, raspberries thiab txiv pos nphuab. Nws yog ib heev tau hais tias lawv yuav tsim ib tug mix uas yuav ua rau ib tug tshiab kov cov qhob noom xim kasfes nyob rau hauv lub nyob ze yav tom ntej.

cov kws muaj txuj lub tswv yim

Dua li ntawm qhov muaj koob meej ntawm qhob noom xim kasfes, tsis yog txhua txhua xav no lub tuam txhab. Ib txhia cov neeg muas zaub hais tias tsis ntev los no nyob rau hauv cov khoom pib yuav tsum tau muaj lub saj ntawm ib yam dab tsi zoo li ib txwm, plasticine. Tshwj xeeb tshaj yog kom meej meej no sib yog pom nyob rau hauv tasting nyuam qhuav pom lub teeb cov khoom qab zib. Chocolates duab, nws lub npe yog hais nyob rau hauv tsab xov xwm, uncharacteristic muaj additives xws li caramels thiab nougats. Cov khoom uas muaj tau txais lub paj xyeem qis tshaj.

Nws yog ib qho tseem ceeb kom nco ntsoov tias tsis coj mus rau hauv tus account lub views ntawm cov me nyuam, uas yog lub hom phiaj cov neeg tuaj saib ntawm lub chocolate kev lag luam. Txawm li cas los, tus menyuam tus saj buds muaj ntau focused rau qhov kev nkag siab ntawm saj dua qhov ntxoov ntxoo. Vim li no, "Mis" tseem ib qho ntawm feem nrov tuam txhab uas muag nyob rau hauv zus tau tej cov khoom qab zib nyob rau hauv Russia.