Nonprice sib txeeb

Tsis-nqi sib txeeb - yog ib yam ntawm cov kev sib tw nyob rau hauv uas yog siv lwm yam txoj kev uas tsis yog tus nqi txo. Cov hom kev kawm yuav muaj xws li qhov zoo tshaj ntawm cov khoom nws tus kheej los yog nws cov advertising, ntaub ntawv, cov khoom muaj kev cia siab, ua raws li cov lus cog tseg ua tau zoo, Tom qab-Muag Service, etc.

Tshwj xeeb yog tseem ceeb no zoo ntawm kev sib tw nyob rau hauv tus neeg mob qhov twg muaj tej yam raws li txoj cai txwv tsis pub rau nqi txiav. Txawm li cas los, feem ntau heev muaj tej yam teeb meem thaum lub tuam txhab txawm yog hais tias tus nqi sib txeeb siv xws txoj kev. Yog li, tus nqi thiab cov nqi sib txeeb hnub no yog heev feem ntau nqa tawm nyob rau hauv thaum uas tig mus rau txhim khu cov nyhuv ntawm txhua lwm yam.

Tsis-nqi txoj kev muaj aimed feem ntau ntawm kev txhim kho qhov zoo ntawm cov khoom, lub tej yam kev mob ntawm nws siv thiab tom qab-muag kev pab cuam. Kev txhim kho cov zoo yuav nqa tawm nyob rau hauv ob txoj kev: los ntawm kev txhim kho cov kev yam ntxwv ntawm cov khoom (sib tw khoom) thiab los ntawm kev txhim kho cov adaptability ntawm cov khoom rau tibneeg xav tau dabtsi (kev sib tw nyob rau hauv kev muag khoom tej yam kev mob).

Tsis-nqi sib txeeb yog raws li nyob rau hauv lub siab xav mus lawm ib feem ntawm lub industrial kev ua lag luam nrog rau kev pab los ntawm cov zis nws cov khoom tshiab, uas yog cov sib txawv ntawm cov laus qauv ntawm tus paub yam ntxwv. Kev txhim kho zoo yog ib txoj kev mus nkaum qhov poob, thiab yuav pab tau nthuav kev muag khoom, tiam sis lub tswvyim ntawm "zoo", txawm li cas los, tseem yog ib tug subjective kev ntsuam xyuas, muag txog cai rau falsify nws los zoo nkauj advertising.

Tsis-nqi sib txeeb yog ua los ntawm txhais tau tias ntawm tus nqi txo, uas ua rau yus lub minimization ntawm tus nqi raws li ib tug loj tshaj nyob rau hauv neeg thov. Khoom tsiv los ntawm zoo kev pab cuam, ntim, tus me nyuam tej yam kev mob, thiab lwm yam lag luam yam.

Kev txhim kho cov muag khoom yog raws li nyob rau hauv kev txhim kho ntawm cov kev pab cuam uas nrog cov txheej txheem ntawm kev muag khoom thiab tom qab-muag kev pab cov neeg. Qhov no muaj xws li advertising, txhim kho lag luam, cov creation ntawm incentives rau tub lag luam tom qab lub purchase ntawm cov khoom.

Nyob rau hauv cov ntaub ntawv no, tuaj mus rau lub fore lub cim qualities ntawm cov khoom, nws zoo yam ntxwv, kev cia siab rau, thiab lwm yam Nws yog tej yam ua rau nws ua tau rau nyiam cov neeg muas zaub tshiab. Qhov no qhia tias tsis yog tus nqi sib tw yog cov muaj tswv yim taw qhia, nyob rau hauv sib piv rau tus nqi, uas yog ntau cov yam ntxwv ntawm ib tug puas cim.

Kom muaj nws qhov chaw nyob rau hauv kev ua lag luam, feem ntau siv cov cuab yeej xws li nqi, cov ntsiab lus ntawm cov khoom xa tuaj, cov ntsiab lus ntawm cov nyiaj them, warranty cov nqe lus, advertising, zoo thiab kom muaj nuj nqis ntawm cov kev pab cuam thiab lwm yam kev ua ub no.

Thaum txhim kho cov khoom consumer zog thiab khaws cia muag nqi literate advertising pab tsim cov nyhuv ntawm "thaum nyiaj cheb" tus nqi uas ua rau ib tug zoo tshuaj tiv thaiv ntawm tus neeg.

Nws yuav siv uas tsis yog-tus nqi sib txeeb thiab ua lag luam allergic nrog tus tshiab cov khoom muaj npe khoom los yog nyob rau hauv thiaj li yuav tsav tsheb tawm competitors nrog zoo xws li cov. Nyob rau hauv lub ntiaj teb no ntawm txoj kev vam meej ntawm qhov kev sib txeeb yog paub tseeb hais tias los ntawm lub pov thawj, cov kev theem ntawm cov khoom, thiab lwm yam, es tsis tshua muaj nqi. Nws plays ib qho tseem ceeb luag hauj lwm clearance ntawm cov khoom. Tag nrho cov no tso cai rau peb kom muag, thaum tswj cov thawj nqe, los yog txawm rau muag khoom kim kim.

Nyob rau hauv cov ntaub ntawv no, tsis yog tus nqi sib txeeb thiab tsim ib tug xov tooj ntawm cov teeb meem ntawm kev ua lag luam. Qhov no inter-sectoral mechanism profits, overcapacity, tej yam uas tsis yog-nqi yam rau cov muag khoom volume, kev sib tw, cov neeg siv cov nqi, neeg nyiam. Muaj kuj yog ib tug uas muaj feem yuav hais tias tau txais kev pab yuav tsis xav txog lub tswv yim raws li ib tug neeg muag khoom ntau txaus nyiam tshaj li cov neeg ntawm nws cov competitors, thiab xav mus yuav cheaper cov khoom, uas lawv xav txog tib yam kim kim.

Rau uas tsis yog-tus nqi txoj kev ntawm kev sib tw raws li nram no. Cov no yog cov kev ntawm cov kev muab cov kev pab cuam los ntawm kev hloov neeg yam ntxwv, txoj kev muag khoom nce qib thiab advertising kev kawm thiab PR.