Neeg advertising: tswv yim, piv txwv, efficiency

Dua li ntawm qhov khees ntau yam, hauv internet advertising yog heev monotonous. Standard banners, pop-ups, e-mail xov xwm, promotional txaus - tag nrho yuav tsum tau noj rau cov neeg siv, yog li nws yog feem ntau cov advertising lus muab tso rau hauv xws li ib tug txoj kev tsis ua ib tug zoo lus teb los ntawm cov hom phiaj cov neeg tuaj saib. Nws yog ib qhov nyuaj mus nrhiav tau rau hauv Internet yog ib yam dab tsi tiag tiag tshiab thiab txaus nyiam, yog li haiv neeg advertising yog muaj zog nyob rau hauv xyoo tsis ntev los, no mas, yog heev pheej cheeb tsam ntawm internet marketing.

Yuav ua li cas yog Native advertising?

Qhov no hom ntawm advertising yog zoo indistinguishable ntawm lub niaj zaus cov ntsiab lus, nws yog pom tsis tau, nws tsis ua rau voos thiab rejection, raws li ib tug pa advertising. Tiam sis, tus neeg siv pom nws raws li ib tug zoo uas pab tau cov ntaub ntawv rau koj tus kheej, zoo tswv yim, thiab subconsciously xav thov nws nyob rau hauv xyaum. Qhov no tej zaum yuav ib tug saib xyuas tsab xov xwm, ncej, saib xyuas uas tsis yog-promotional xwm, questionnaires los yog kev ntsuam xyuas, raising tshuaj pleev teeb meem.

Cov haiv neeg ad hom (los ntawm lo lus haiv neeg - tej yam ntuj tso) yuav tsum stylistically zoo xws li cov platform uas nws yog muab tso rau, thiab zoo li ib tug ntawm cov kev pab cov ntaub ntawv. Nyob rau hauv cov ntaub ntawv no, lub plug-nyob rau hauv xauv tsuas tsis paub txog nws thiab yuav txiav los ntawm tus yeeb yam, uas txhais tau tias cov ntaub ntawv nce mus txog tus neeg siv.

Raws li kev tshawb fawb los ntawm AdBlock Plus (ib qho ntawm feem nrov extensions rau thaiv cov hlab pliaj ntsiab lus), haiv neeg advertising yog cov xeem qhov chaw nyob rau hauv lub annoyance ntawm cov neeg siv. Nws feem ntau xyuam xim rau cov neeg siv, nws yog feem ntau tsis paub nrog tej phooj ywg thiab tsev neeg, ntawm chav kawm, yog hais tias tus nyeem ntawv cov ntaub ntawv uas yog tiag tiag tshwj xeeb, pab tau thiab nthuav.

Tag nrho cov zoo ntawm haiv neeg advertising

Raws li twb tau hais, lub ntiaj teb no kev ntawm cov haiv neeg advertising qhia tau hais tias nws yog tus kawg khaus thiab ua tsis zoo tus cwj pwm txawv ntawm lub hom phiaj cov neeg tuaj saib, li no ua hom loyalty. Nyob rau hauv tas li ntawd, muaj ntau ntau zoo ntawm cov haiv neeg advertising:

• nws yog ib txwm nyob qhov twg nws yuav xav nyeem los yog saib;
• nthuav ntau cov ntsiab lus, lub siab yuav uas tus tawm "yuav mus rau cov neeg" - cov nyhuv ntawm lub thiaj li hu ua "lo lus ntawm lub qhov ncauj";
• nws yog yuav luag tsis yooj yim sua los thaiv, thiab yog li ntawd, lub advertising lus nce mus txog tus neeg siv raws nraim;
• nws yuav nyob ua ib ke zoo yam multimedia ntaus ntawv.

Ib me ntsis txog cov shortcomings

Tej, txawm lub feem ntau zoo advertising, tsis yog tsis muaj drawbacks. Los ntawm cons haiv neeg advertising yog tsim nyog los nqa kev txaus ntshai ntawm poob ntawm kev cog qoob loo, yog tias cov neeg siv yog paub hais tias ib qho kev nthuav qhov twg los ntawm cov ntaub ntawv muab tawm yuav tsum tau them rau los ntawm sponsors. Lwm drawback - lub complexity ntawm kev tsim thiab adapting cov ntsiab lus rau ib lub web site, raws li zoo raws li lub siab nqi ntawm cov dab.

Neeg advertising nyob rau hauv lub mobile internet

Niaj hnub no, advertising rau ntawm lub mobile Internet yog tshwj xeeb tshaj yog ib qho tseem ceeb vim hais tias qhov nruab nrab neeg siv siv rau hauv xov tooj ob peb lub sij hawm ntev tshaj li lub computer. A sij hawm yuav tsum tau pom nyob rau hauv ib tug mobile xov tooj yog tsuas yog rau cov "disguised" advertising, raws li ib txwm nws cov hom (banners, pop-ups, thiab lwm yam) nyob rau hauv ib nrab ntawm cov neeg mob txhaws, thiab lwm tus ib nrab cia li thab tus neeg siv, noj tau feem ntau ntawm cov tshuaj ntsuam me me.

Lub ntsiab nyuaj lus dag nyob rau hauv lub fact tias cov haiv neeg tawm mus xav cov neeg siv, thiab qhov no yog muab cov ntsiab lus yuav tsum yeej siab zoo. Qhov tshwj xeeb yog yuav los mus tsim ib tug tshiab ad tawm tswv yim. Piv txwv li, tsim ib tug kab mob video, yeem lus nug los yog mobile daim ntaub ntawv disguised advertising lus.

Neeg Ad nyob rau hauv Instagram

Tag nrho cov kev taw qhia yog advertising nyob rau hauv kev tes hauj lwm Instagram thiab Facebook. Cia li muab ib tug txaus nyiam thawj yees duab siv cov advertised khoom, thiab ua tau li ntawd rau sawv cev ntawm ib tug qub neeg, tsis lub tuam txhab. Ib tug neeg uas pom tus duab, yuav perceive nws tsis yog raws li ib tug tib neeg advertising lus, raws li tau zoo raws li "nws yog muaj, thiab hais tias yog dab tsi no ib tug yuav ua li cas (los yog hais tias yog yuav ua li cas nws yuav zoo)." Thiab, tej zaum, xav kom siv tus tshaj plaws nws tus kheej. Tej advertising yog feem ntau siv sellers xuas tes ua, designer khoom, cov me nyuam cov khoom ua si thiab cov khaub ncaws.

Cia tus tham txog lub kev vam meej daim ntawv thov ntawm cov haiv neeg advertising ntau.

Piv txwv ntawm "disguised advertising"

Neeg advertising yog feem ntau siv los txhawb cov zaj duab xis kev lag luam. Ntawm no yog ib tug tiag tiag li piv txwv. Netflix movie tuam txhab yog tus txhawb nqa ib tsab xov xwm nyob rau hauv cov ntawv xov xwm New York Times, nyob rau hauv cov teeb meem ntawm cov poj niam raug kaw, hais txog dab tsi lawv fim nyob rau hauv tsev lojcuj, thiab dab tsi tos lawv tom qab lawv tso tawm. Cov tsab xov xwm lub journalist nug rau cov kws muaj txuj lub tswv yim rau cov neeg sau ntawm cov memoir "Txiv kab ntxwv - tus tshiab dub" Piper Kerman, Netflix tau tshwm sim rau hauv cov creation ntawm lub tib lub series. Yog li, advertising thiab tsis nyuaj, thiab lub tuam txhab nyob rau hauv ib cov paaj teeb rau koj tus kheej, raws li koj paub, thiab tsom ntsoov rau qhov tshuaj pleev teeb meem ntawm cov haiv neeg.

Lwm cov piv txwv yuav piav li cas ib qho tseem ceeb tswv yim los ntawm cov neeg tuaj saib thiab entertaining lub sij hawm. Thaum Buzzfeed site luam tawm ib lub tswv yim chaw xaiv tsa, "Yuav ua li cas yuav koj tuag nyob rau hauv qhov kev ua si ntawm tej zwm txwv?", Qhov kawg series ntawm tus yeeb yam pom los ntawm ntau tshaj 8 lab cov neeg siv.

Qhov zoo tshaj advertising yog ib txwm tham txog cov kev pab cuam rau cov neeg siv. Piv txwv li, ib tug Starbucks kas fes kav saw tau kev txhawb nqa ib tsab xov xwm txog cov kev pab cuam ntawm kas fes rau kev puas hlwb kev ua si.

Lub hau ntawm lub advertised khoom ntau nraaj yuav sawv cev nyob rau hauv nrig txog kev pom daim ntawv. Magazine tsim ntsiab Styling Tsev luam tawm ib tsab xov xwm hais txog cov "10 feem ntau pab tau tej yam rau lub chav ua noj," nyob qhov twg tau hais 10 fantastically zoo nkauj chav ua noj tsim los ntawm cov qhua tuaj noj mov-chaw tsim tshuaj paus ntawm chav ua noj rooj tog.

Neeg Ad maj npaj nyob rau hauv lub domestic advertising lag luam. Ib tug ntawm cov vam meej tej yaam num muaj xws li ib tug series ntawm cov khoom "thib ob ib nrab", qhov twg lub cim tham txog interesting chaw ntawm Kiev, thiab los ntawm lub sij hawm rau lub sij hawm yog yees duab rau cov Volkswagen Polo tom qab.

Neeg advertising, piv txwv uas tau sib tham no, tsuas yog ib tug me me ib feem ntawm tus ntau thawj le caag advertiser. Qhov twg lwm tus muaj peev xwm koj zoo tso ib tug Native Ad?

nrov platforms

Qhov twg mus rau qhov chaw lub "pom advertising" yuav ua rau nws pom?

1) Promotional khoom (piv txwv li, nws tus kheej-catering) - tus neeg no muab ib qho kev nthuav cov ntaub ntawv uas, los ntawm uas nws tau neeg tej tangible cov kev pab rau lawv tus kheej.

2) Blogs - cov neeg siv pom advertising thoob plaws lub Rooj Tswjhwm Saib cov ib tug naas ej neeg los yog ib tug nrov blogger. Qhov tseem ceeb yog li no tsis nyob rau hauv lub advertised khoom, thiab cov thrill ntawm nws siv.

3) ntsuam xyuas - raws li nyob rau hauv ntaub ntawv pov lub tswv yim piv ob peb cov khoom, thiab qhov zoo tshaj plaws yog xaiv los pab txhawb nqa cov hom.

4) Mobile daim ntaub ntawv - ntaus ntawv txuam nrog lub tuam txhab lub hom phiaj. Piv txwv li, ib tug series ntawm cov kev kawm los ntawm Nike los yog playlists los ntawm Pandora.

5) Social tes hauj lwm - Cov neeg siv share cov duab los yog posts txog lub usefulness, kev zoo nkauj, uniqueness, etc. tej hom.

6) Viral yeeb yaj duab rau hauv YouTube channel.

es tsis txhob ntawm ib tug xaus

Neeg advertising yuav rightly xam tau tias yog cov niaj hnub discovery ntawm lub lag luam nce qib ntawm lub hom rau lub lag luam. Nws yog tshwj xeeb, pab, thiab tsis ua rau tsis zoo twv loj los ntawm lub buyer. Nws yog pom, tab sis nws yog qhov txhia chaw - nyob rau hauv peb tus xov tooj, lub computer, nyob rau hauv ib tug sib tham nrog ib tug phooj ywg, nyob rau hauv peb lub taub hau. Peb ib tug natural advertisement nyob rau qib subconscious, thiab cov khoom uas nws advertises li ib yam dab tsi peb yuav tsum tau, pab tau thiab tseem ceeb heev. Nyob rau hauv lwm yam lus, Native Ad - qhov no yog qhov zoo tshaj plaws txoj kev uas yuav cuam tshuam ib tug neeg tsis tau nws kev tso cai.

Nyob rau tib lub sij hawm advertising creator yuav tsum tsis txhob hnov qab hais tias cov lus, uas yog cov lus yuav tsum tau hnov los ntawm tus neeg siv, txwv tsis pub lub kim project yuav tsis coj tej kev tshwm sim. Soj ntsuam cov zoo kab ntawm txhoj puab heev advertising thiab cov tswv yim raws li nyob rau hauv lub authoritative lub tswv yim. Sau cov lus rov saib, xyuas saib yog hais tias koj hnov, tab sis nyob rau hauv cov ntaub ntawv no nws yog ua tau kom tau cov yam nyhuv uas cov phiaj los nqis tes.