Lub hom phiaj advertising, "Vkontakte". Kom qhov chaw kawm ntawv thiab ceev ceev kev kawm

Advertising nyob rau hauv kev tes hauj lwm yog ib tug ntawm qhov zoo tshaj mechanisms los txhawb online khw muag khoom noj los yog loj zej zog. Txawm li cas los, kom tau nyiaj pab ntau tshaj cov nyiaj poob haujlwm los ntawm hom phiaj tawm yuav tsum tau paub txog cov kev qhia tswj. Nyob rau hauv no tsab xov xwm koj yuav kawm dab tsi rau nws kim heev hom phiaj advertising thiab yuav ua li cas yuav ua rau nws ib tug tiag tiag qhov chaw ntawm cov nyiaj khwv tau rau koj lub lag luam.

Lub essence ntawm hom phiaj

Ua ntej, peb to taub li cas cov uas nws kim heev hom phiaj advertising.

Advertising mechanism, uas nws ua hauj lwm yog tswj qhia lub hom phiaj cov neeg tuaj saib, tsom hu. Cov feem nrov thiab zoo txoj kev ntawm nws cov realization yog kev tes hauj lwm, txij li thaum uas yog qhov chaw uas siv nws lub sij hawm feem ntau cov neeg ntawm tag nrho cov muaj hnub nyoog thiab kev nyiam.

Targeting yog ncaj qha los yog xu. Direct tso cai rau koj kom paub tias cov neeg uas yuav ua tau txaus siab nyob rau hauv kev yuav khoom rau cov khoom muaj, thaum indirect raws kev coj kom lwm yam kev pawg mus muag khoom los yog cov kev pab cuam. Ntawm cov hoob kawm, siv rau txoj kev loj hlob ntawm lawv lub lag luam yuav ua tau ib yam ntawm cov hom. Txawm li cas los, nws yog ib qhov ncaj lub hom phiaj yog lub feem ntau tsim.

Cov hauj lwm zoo advertising tergetingovoy

Cov hauj lwm zoo advertising rau ntawm lub hauv paus ntsiab lus ntawm kev xaiv ntawm lub hom phiaj cov neeg tuaj saib yog tau soj ntsuam txhiab ntawm webmasters. Xwb, no mus kom ze tso cai rau koj mus xaiv cov heev heev tej zaum cov neeg muas zaub ntawm Internet cov neeg siv.

Rau npaum lag luam ntawm lub advertising mechanism yuav tsum tsis tu ncua kuaj thiab tsom xam ntawm lawv tawm. Nyob rau hauv lwm yam lus, koj xav tau kom khiav ntawm uas cov neeg siv thiab li cas lub sij hawm dhau ntau zaus koj tawm thiab ua ib qho kev txiav txim. Tsuas yog xyaum thiab soj tau muab ib tug tseem ceeb tshwm sim.

Kev muab advertising campaigns, raws li hais ua ntej lawm, nws yog tsim nyog los xaiv lub social network. Piv txwv li, nws kim heev hom phiaj advertising nyob rau hauv lub "VC" yog paub los ntawm webmasters li ntau npaum engine ntawm cov lag luam rau hauv internet khw muag khoom. Nws yog nyob rau hauv no kev network muaj lub sij hawm mus ua raws li cov advert statistics, lawv kho thiab nyeem txwv ib hnub twg, uas tso cai rau koj los tswj koj cov nyiaj.

Nrhiav Analytics

Cia li kawm tag nrho cov intricacies ntawm online marketing, koj muaj peev xwm tsim ib tug zoo advertising phiaj los nqis tes. Thiab hais tias yog tus tsom xam ntawm nrhiav queries yog ib tug ntawm cov tseem ceeb tshaj plaws mus nyob rau hauv cov qib ntawm koj lub lag luam kev npaj.

Piv txwv li, koj muaj koj hauv internet khw, uas muag cov khoom nuv ntses. Raws li, nws yog tsim nyog los xyuas qhov zaus thiab muaj koob meej ntawm nrhiav cov nqe lus ntawm cov ntawv no, nyob rau hauv thiaj li yuav nyiam ntau dua cov neeg muas zaub mus rau koj lub khw. Yuav kom xws li ib tsom xam yog tau nyob rau hauv cov kev pab cuam Google los yog "Yandex", uas pab rau tsim statistics nqe lus nkag los ntawm tus neeg siv nyob rau hauv cov kev tshawb fawb lub thawv. Cov nqe lus uas yog feem ntau nrov, yuav tsum tau siv nyob rau hauv qhov kev piav qhia ntawm lawv cov khw hauv internet thiab nws cov advertising.

Nws yuav zoo li hais tias txhua yam yog yooj yim heev. Tab sis qhov no yog qhov tseem ceeb ib feem yog tau lub caij mus nce tus naj npawb ntawm tej neeg thiab ua cov lag luam loj hlob thiab kev loj hlob koom.

Qhov chaw uas nws kim heev targeting advertising

Lub targeting ntawm advertising rau kauj ruam hloov yuav tsum tau mus heev scrupulously. Tom qab tag nrho, tsis ncaj ncees lawm qhov chaw yuav raug nqi txhiab tus poob rubles. Yog li ntawd, rau ib tug competent ad kev tso kawm yog tsim nyog los qhia kom meej rau nram qab no:

1. Cov kev kawm ntawm advertising. Nplooj ntawv no yuav tsum muaj ib qhov txuas mus rau ib tug sab nraud pab (koj qhov chaw), los yog ib pawg.
2. Xwm, uas yuav tsum tau lo rau cov neeg muas zaub thiab yuav nthuav.
3. Ad hauj lwm uas muaj ib tug ob peb kab lus uas piav txog cov ntsiab thrust ntawm koj cov lus cog tseg.
4. Classified ntxhais.
5. Advertisement daim duab.
6. lub hom phiaj cov neeg tuaj saib tsis (lub teb chaws, lub zos, yog txivneej los pojniam, hnub nyoog, kev muaj txij nkawm, kev nyiam, lub zej lub zos).

Xeem point tsim nyog tshwj xeeb xim, raws li nws yog nyob rau nws cov hauj lwm zoo ntawm koj advertising. Kho lub piav cov khoom yuav ua tau txhua yam uas koj nyiam. Qhov loj tshaj plaws uas xaiv tib neeg yeej haum lub txheej xwm ntawm koj lub hom phiaj cov neeg tuaj saib. Lub hom phiaj advertising, "Vkontakte" piv txwv li, tso cai rau koj yuav hloov lub chaw ntawm geolocation thiab tsim nyog cov neeg siv cov chaw txhua lub sijhawm.

Ntau npaum li cas nws raug nqi?

Kev pab Cov hom phiaj ntawm tawm, ntawm chav kawm, yog ib tug them nyiaj pab cuam. Rau hauv thiaj li yuav tsim koj tus lag luam, koj yuav tau ua lub thawj zaug peev nyob rau hauv nws qib.

Them nyiaj rau advertising yog ua rau nws kim heev hom phiaj views. Raws li ib tug txoj cai, starting taw tes yog hais tias yuav 1,000 impressions rau cov nplooj ntawv ntawm cov neeg siv los ntawm hauv qeb ntawm lub hom phiaj cov neeg tuaj saib.

Yog hais tias koj kho cov advertising rau ntawm lawv tus kheej, qhov nruab nrab nqi rau ib saib yuav tsum yog los ntawm 1 mus rau 3 rubles, uas yuav raug tso tawm nyob rau hauv ib tug es huv si sum nyob rau hauv tus nqi ntawm ib tug txhiab views. Txawm li cas los, yog hais tias koj tsis paub tseeb nyob rau hauv lawv lub peev xwm, nws yog zoo dua rau haj yam tso siab ua hauj lwm rau cov tub txawg, uas rau 7-10 txhiab rubles ib lub hlis yuav tag nrho pab txhawb koj lub lag luam.

Lub hom phiaj advertising, "Vkontakte"

Social network "Vkontakte", founded 9 xyoo dhau los, web tsim tawm Pavlom Durovym, nws yog lub feem ntau nrov platform kev muab nws kim heev hom phiaj tawm. Nws nyob ntawm no siv nws lub sij hawm feem coob ntawm lub hom phiaj cov neeg tuaj saib rau tej yam zoo ntawm ua lag ua luam.

Ad kev tso kawm "Vkontakte" yog yooj yim heev. Cias tsim ib qho ad phiaj los nqis tes, thiab to top li koj tshuav nyiaj li cas. Tom qab hais tias, nws yuav pheej yig qhov rais los ua ib tug banner ad. Thaum nws yog tag nrho cov koj yuav tsum tau ceev faj thiab qhia kom meej rau tshaj plaws yog cov ntaub ntawv thiab cov neeg tuaj saib cov nuj nqis.

Lub hom phiaj advertising, "Nyob rau hauv kov" yog tau coj ua lag luam rau txhiab tus cov neeg muas zaub nrog rau txoj kev mus kom ze rau nws xa mus. Qhov loj tshaj plaws - mus xav txog txhua yam nyob rau hauv kev sib raug zoo rau nws qhov chaw kawm lub hom phiaj.

Lub hom phiaj advertising "tom"

Social network "Odnoklassniki", nyob rau hauv sib piv rau lub "VC" muaj ib tug neeg tuaj saib ntawm cov laus, tias koj yuav tsum tau xav txog thaum muab tawm. Tej zaum qhov no yog vim li cas webmasters yog tsis pom zoo mus rau qhov chaw ntawm no campaigns.

Nyob rau hauv tas li ntawd, nyob rau hauv lub "tom" yog tsis tau rau nws tus kheej-targeting. Ordering advertising phiaj los nqis tes yuav tsum xa ib tsab ntawv mus rau lub chaw nyob ntawm lub thawj coj ntawm kev tes hauj lwm thiab tos rau ib tug zoo los yog tsis zoo teb. Nyob rau hauv dav dav, lub functionality ntawm lub system yoojyim npaum li cas yuav tsum tau kawm. Thiab, Yog hais tias koj saib, qhov no mus kom ze yog pom tsuas yog rau cov loj npe thiab corporations uas txaus siab rau siv nyob rau hauv lawv txoj kev loj hlob ntawm lab ntawm cov rubles.

Raws li kws txawj, yog tsim nyog ntawm cov xim yog nws kim heev targeting advertising, "Vkontakte", kev pab zoo uas yuav coj tau ib tug ua lag luam txhiab ntawm cov neeg muas zaub ib lub hlis twg.