Analysis lo lus tseem ceeb: kauj ruam qhia

Txhua pab muaj ib tug semantic tub ntxhais, uas yog lub webmaster siv keywords, cov nqe lus thiab cov kev mus. Literate neeg paub ua ntej ntub txaus cov ntsiab lus rau ntawm qhov chaw, koj yuav tsum to taub hais tias nyob rau hauv nws tig, namely, uas tus neeg siv yog saib los ntawm cov kev tshawb fawb cav, nyob rau hauv lwm yam lus, ib tug tsom xam ntawm cov kev tshawb fawb cov lus nug. Yuav kom muab tau yooj yim cov lus qhia yuav ua li cas los mus siv nws, koj yuav tsum to taub dab tsi yog ib tug kev tshawb fawb cov lus nug.

Qhov tseem ceeb cov ntsiab lus thiab cov kev tshawb fawb cov lus nug

Lo lus tseem ceeb los yog kab lus - uas yog dab tsi peb paub rau hauv lub Google nrhiav kab los yog Yandex. Nyob rau qhov no tseem ceeb nrhiav cav Qib chaw semantic ntsiav thiab muab cov neeg uas yog feem ntau yam, t. E. sib haum mus rau cov kev tshawb fawb kev. kev pab txoj hauj lwm yog txiav txim los ntawm nws kev hloov tshiab, relink, lub volume ntawm reference nyhav thiab ntau lwm tus neeg. Tab sis lub tseem ceeb, ntawm chav kawm, plays lub literate site ntsiab lus tseem ceeb ntawv nrog nrov tseem ceeb nqe lus.

tsom xam cov cuab yeej rau

Yuav ua li cas koj puas paub yog dab tsi, qhov twg thiab thaum twg tus neeg siv yog tab tom nrhiav rau, thiab yog dab tsi hauv lub lag luam siv nyob rau hauv phau ntawv ntsiab lus? Koj muaj peev xwm coj ib tug phau ntawv sau thiab sau cov uas koj xav tias yog tsim kev xaiv uas tus neeg siv yuav "tsav" mus rau hauv lub box nrhiav, thiab koj yuav piv cov kauj ruam no thiab siv cov Lo lus tseem ceeb los ntawm qhov kev tshawb fawb xyaw:

• rau Google - adwords.google.com;
• rau "Yandex" - wordstat.yandex.ru;
• rau Rambler - adstat.rambler.ru;
• rau Mail - webmaster.mail.ru.

Qhov tsom xam ntawm nrhiav queries thiab qhov chaw ntawm cov neeg sib tw yuav pib nrog cov kauj ruam no - yog nqus tau ib daim ntawv teev cov lus tseem ceeb.

Nrhiav tuav

Txiav txim rau lawv tus kheej cov kev tshawb fawb cav qhov chaw uas koj xav mus, koj yuav tau mus rau ib qho ntawm cov kev pab cuam uas teev tseg saum toj no. Piv txwv li, yog tias koj muaj cai kev tsom xam ntawm nrhiav queries nyob rau hauv lub "Yandex", ces koj yuav tsum mus xyuas lub site wordstat.yandex.ru, qhia kom meej cov cheeb tsam uas koj xav nyob rau hauv (ib lub nroog, lub teb chaws, los yog xaiv tag nrho cov cheeb tsam) thiab nyob rau hauv lub box nrhiav rau nkag mus rau ib tug lo lus tseem ceeb. "Yandex Analytics" coj peb ob lub npe - tus thawj yuav tsum tau muab txhua yam koj saib rau cov lus nkag mus hauv, nyob rau hauv lub thib ob - thiab demands txhais, zoo ib yam li qhov sawv daws yuav hais tias koj tab tom nrhiav. Plus nyob rau hauv txhua txoj kab yuav qhia ntau npaum li cas lub sij hawm ib tug thov tau qhia nyob rau hauv lub hlis tas los. Koj tuaj tos cov feem ntau nrov thiab ze nyob rau hauv lub ntsiab lus rau koj qhov tseem ceeb thiab nyob rau lawv lub hauv paus yog lub semantic tub ntxhais ntawm lub site, uas yog, koj sau ntawv, siv cov tseem ceeb cov nqe lus.

Analysis ntawm Google nrhiav queries muaj tib operating hauv paus ntsiab lus, tsuas yog hais tias qhov no mus saib tau cov statistics koj yuav tsum mus sau npe raws li ib tug advertiser. Tab sis koj muaj peev xwm saib tsis tau tsuas yog lub feem ntau nrov searches, tab sis kuj cov theem ntawm kev sib tw nyob rau hauv cov kev tshawb fawb tseem ceeb, thiab kwv yees tus nqi ib nias advertising.

Nws yog ib qho tseem ceeb rau kev tsom xam cov kev tshawb fawb cov lus nug twb ua rau txhua yam khoom, thaum nws los txog rau cov khw hauv internet. Piv txwv li, nyob rau ib qhov chaw uas muaj ib tug kev tsim kho-themed khiav txaus xwb rau lo lus "rauj". Qhov no yuav tsum tau ua rau txhua tus ntau txoj hauj lwm.

Kev npaj semantic tub ntxhais

Txais cov yuam sij tseem ceeb kom raug nkag mus rau hauv cov ntawv nyeem:

• lawv muaj feem ntau heev tshwm sim nyob rau hauv ntau yam lo lus cov ntaub ntawv, xws li tib neeg thiab diluted nkag rau hauv ib lub hloov cov ntaub ntawv raws li siv lus;
• cov duab yuav tsum muaj kos npe rau ntawm ib tug tseem ceeb kev thov;
• Qhov tseem ceeb yog yuav tsum tau nyob rau hauv lub npe thiab kev hloov tsheb;
• cov nqe lus no yog rho los ntawm cov ntawv nyeem bold los yog ntawv qaij.

Cov ntsiab lus hais tias cov ntawv nyeem yog yoog mus rau nruab nrab neeg siv, leej twg yuav nyeem nws. Yog li ntawd, nrog xws li ib tug cov ntsiab lus ntawm qhov chaw yuav ua rau ntau ntseeg siab los ntawm cov kev tshawb fawb cav, uas yuav coj nws mus rau lub sab saum toj-line nrhiav.

Ua hauj lwm nrog nrhiav

Yog li ntawd, peb tau muaj nrog high-zoo nrov cov ntsiab lus ntawm qhov chaw. Peb tsis muaj? Ntawm cov hoob kawm tsis tau. Txheeb cais ntawm kev tshawb fawb thov yog tsis tshua muaj dynamic thiab yog lossi hloov nyob rau hauv tus ntawm yam tseem ceeb xws li kev thov, seasonality, tiam sis, thiab lwm tus neeg. Yog li ntawd, tsom xam ntawm nrhiav queries yuav tsum tau kev tsheb khiav kev kwv yees, thiab ua hauj lwm nrog cov kev tshawb fawb.

Yog li ntawd, koj yuav tsum ntsuam xyuas yuav ua li cas qhov teeb meem no tau hloov tom qab lub pab tuav. Ua li no, xa mus rau tus xyuas cov kev pab cuam -. LoadImpact, Energoslon etc. Lawv yuav qhia qhov chaw ntawm lub website nyob rau hauv kev nrhiav tau rau ib tug lo lus tseem ceeb kab lus. Piv txwv li, searching rau "stroymagazin Moscow" - 5 qhov chaw nyob rau hauv "yuav lub tsev ntaub ntawv Moscow" - 3 qhov chaw. Thiab yog li ntawd nws yog ntshaw kom ua rau txhua xaiv qhov tseem ceeb. Tsuas yog nyob rau hauv no txoj kev uas koj yuav to taub zoo li cas yog nyob rau hauv coob thiab zoo li cas koj yuav tsum hloov cov ntawv nyeem.

kev ntsuam xyuas ntawm efficiency

Qhov zoo tshaj txoj kev uas yuav ua ib tug tsom xam ntawm nrhiav queries thiab advertising phiaj los nqis tes - "Yandeks.Metrika". Yuav ua li cas yuav ua tau peb kawm nrog nws?

• Direct txoj kev. Raws li nws, thiab peb kawm tau uas lo lus tseem ceeb (cov khoom thiab cov kev pab cuam), tus neeg siv nrhiav feem ntau raws li ib tug feem pua. Rau cov lag luam loj hlob muaj peev xwm yuav ua ntau tseem ceeb nyob rau nrov khoom, thiab tsis txhob siv ruaj quab yuam nyob rau hauv cov qib.
• Koj cov neeg tuaj saib. Nrog kev pab los ntawm "Yandex-Crypt" kev ib txhij txhua tsom xam ntawm cov qhua - lawv yog txivneej los pojniam, hnub nyoog, kev sib raug zoo raws li txoj cai (cov ntaub ntawv no, peb feem ntau sau nyob rau hauv tsab ntawv rau npe) raws li lawv mus saib qhov chaw tshaj yog xav nrhiav.
• Ua hauj lwm nrog cov regulars. Los ntawm qhov chaw lub txee "Yandeks.Metriki", koj yuav tau taug qab txog cov neeg siv, xws li cov neeg uas tau mus txog lub pob tawb, ua ib tug purchase, los yog siv rau lub site rau yam tsawg kawg 3 feeb, thiab lwm tus neeg.
• "Metric" muab ib tug ua tiav tsom xam proceeds raws li ntau rau ib tug tej lub sij hawm, cov pej xeem thiab private (a particular neeg siv los yog ib tug kev cheeb tsam). Yog li ntawd koj yuav to taub, uas muaj txiaj ntsim rau qhov hom phiaj yog tshawb.
• Tsom ntawm kev tshawb fawb queries yuav tsum tau yuav tsum tau nqa tawm nyob rau hauv tandem nrog qhov kev ntsuam xyuas ntawm cov nyiaj txiag uas koj tau siv rau advertising. Nrog kev pab los ntawm "metrics" yuav kwv yees cov conversion of clicks thiab ad campaigns.
• Tsom hu. Nrog rau qhov no muaj nuj nqi, koj yuav tau soj ntsuam zoo li cas advertising channel theem koj xav paub cov neeg tuaj xyuas, uas txhais tau tias raws li koj optimize koj cov nyiaj txiag thiab yuav siv xwb txhais tau tias zoo ntawm qib.
• Roughly tib cov txheej xwm rau lub tsom xam ntawm nrhiav queries yuav tsum tau nyob rau hauv "Google."

Tej yam yooj yim tsom xam ntawm cov neeg sib tw

Nkaus optimized pab analyzed thiab nce thiab nqis siv cov kev ntsuas thiab lwm yam pab sau thiab tsis tu ncua tshiab, muaj peev xwm nyob rau hauv cov kev phem ntawm tag nrho cov kev siv zog dais tsis txiv hmab txiv ntoo thiab tsis tau nyob rau hauv lub saum toj nrhiav queries. Yog vim li cas yog no mas? Tej zaum vim hais tias muaj yog ib tug neeg zoo dua peb. Yog nws tau mus taug tej chaw tsis muaj cov kev tso cai rau kev ib txhij txhua tsom xam ntawm cov neeg sib tw 'nrhiav queries? Ntawm cov hoob kawm, yog.

Muaj ob txoj kev - ib qho yooj yim thiab tsis yooj yim. Tus thawj - heev yooj yim, tab sis tej zaum kuj zoo thiab tsis yuav tsum tau ntau lub sij hawm thiab nqi. Nyob rau koj Lo lus tseem ceeb yuav tsum nrhiav tau los ntawm kev tshawb fawb cav sab saum toj 5 thawj Topa chaw thiab ntsuam xyuas lawv nyob rau hauv ob kev - zoo ntawm cov ntsiab lus thiab usability. Cov ntsiab lus yuav nthuav, tshwmsim, tuav, pab tau phau ntawv, high-quality dluab thiab multimedia, thiab lwm yam uas sau rau ntawm qhov chaw. Usability - ib tug dav dav saib ntawm lub muaj kev pab, cov yooj yim qhov chaw ntawm cov nyees khawm, ntshiab daim ntawv qhia txog qhov chaw, tawm tswv yim, tau them online, kev sib txuas lus khawm kom kev tes hauj lwm, mobile version, uas yog tag nrho cov neeg siv yog hais tias: "Peb xav kom muab koj nrog ib tug xis qab ntxiag kev kav khw" . Txawm readability ntawm lub koos pis thiab cov nplooj ntawv tom qab yuav cuam tshuam seb tus neeg siv yuav nyob twj ywm ntawm koj qhov chaw los yog mus rau ib tug competitor.

Yog hais tias koj soj ntsuam cov neeg sib tw nyob rau hauv cov kev thiab xaus lus tias koj muaj txhua yam nyob rau hauv kev txiav txim, koj yuav tsum npaj mus rau lub thib ob, ntau no: txoj kev uas yuav ntsuam xyuas lwm tus neeg qhov chaw.

Tob kev soj ntsuam ntawm cov kev sib tw

Ua li no koj xav tau kev pab thiab kev scripts, piv txwv li Inserp, Yazzle thiab lwm tus neeg. Lawv muaj peev xwm yuav siv tau los soj ntsuam tag nrho cov zoo thiab ntau tsom kev sib tw qhov chaw - KHOM TXHOJ thiab PR site, tus xov tooj ntawm cov nplooj ntawv nyob rau hauv lub Performance index, sau hnub nyoog, backlinks, txuas nyiaj txiag, thiab tshaj. Peb paub li no ntxiv, koj muaj peev xwm ua tib tsom, raws li zoo raws li rau nws tus kheej lub website thiab pom tias koj muaj peev xwm sib tw nrog lub chaw.

Noj ib tug saib tus neeg siv lub qhov muag

Analysis ntawm cov kev tshawb fawb cov ntsiab lus uas yuav tsum tau kiag li muaj kev vam meej yog tias koj muaj peev xwm txaus ntsuam xyuas lawv tus kheej cov kev pab. Yuav pib, nco ntsoov tias koj yog tus tswv (webmaster) ntawm qhov chaw, thiab ua kom soj ntsuam nws raws li lub nram qab no:

• Yuav ua li cas ceev yog loaded pab yog nkag?
• Koj tsim, kuv siv ib ke tseeb qhov twg mus nias?
• Puas muaj ib tug favicon (icon nyob rau hauv lub browser tab), ua lub chaw ntau pom thiab ntau khoom lub chaw so?
• Yuav ua li cas mus tso saib lub site nyob rau hauv lwm yam browsers nyob rau txawv saib?
• Yuav ua li cas mus tso saib lub site nyob rau hauv mobile version?
• Nyeem tag nrho cov phau ntawv. seb lawv yog cov kom meej, seb tus tuav load Xyooj? Kuv xav tias koj nyeem nws? Nws yog yooj yim yog hais tias tus font yog tshwmsim seb, los ntawm contrast tiv thaiv lub keeb kwm ntawm lub sab?
• Yog nws yooj yim mus nrhiav koj cov neeg, cov ntsiab lus ntawm tus me nyuam thiab kev them nyiaj? Clear seb lub site daim ntawv qhia?
• Seb navigation muaj? Nws yog nyob rau hauv tib lub page, yog hais tias cov neeg siv yog tau rov qab mus rau lub hauv paus directory?
• Yuav ua li cas mus nug ib lo lus nug, tawm ib tug saib xyuas? Puas muaj ib tug tswv yim system?
• Cov kev pab cuam ntawm cov khoom faib? Kuv tsis xav mus yuav lawv?
• Puas muaj txaus zoo dluab? Lawv muaj kev cuam tshuam cov tsos ntawm cov khoom?
• Seb cov nqi? Cov neeg siv feem ntau tawm hauv lub site vim hais tias lawv muaj peev xwm tsis soj ntsuam ntxiv no los yog pheej yig dua.
• Seb promotional xov xwm ntxiv tshiab acquisitions los sis lawv yog outdated? Tej zaum ces nws yog tsim nyog los tshem tawm cov lawv thiaj li tsis mus tsim tus neeg siv kev ntawm ib tug tuag site?

Troubleshooting

Nrhiav rau ntawm lawv tus kheej los ntawm lub qhov muag ntawm tus neeg thiab nrug muaj feem luj tag nrho cov tau cov neeg sib tw, koj yuav radically hloov nws txoj hauj lwm nyob rau hauv lub saum toj ntawm nrhiav tau. Yuav ua li cas yuav ua rau nws? Yuav pib, ua ib daim ntawv teev txog dab tsi yog qhia los ntawm tus tsom xam ntawm nrhiav cov nqe lus tsom txhaum xwb. Sim mus maximize fix nws. Sau cov neeg ntawm cov neeg sib tw, uas ciali mus koj zoo. Sim mus muab lawv mus rau hauv lawv cov kev xyaum. Piv txwv li, hloov tus tsim, hloov tej ntawv nyeem, ntxiv cov dluab los yog nqi.

Tsis pub dhau ib lub hlis los yog ob tug rov qab, tsom xam lawv tus kheej cov kev pab los hloov nws nyob rau hauv cov kev tshawb fawb, uas siv metrics mus pov npav, uas ua rau kom tus neeg siv tau nyob rau hauv lub sij hawm no. Koj saib yuav ua li cas cov kev tshwm sim hloov.

es tsis txhob ntawm ib tug xaus

Analysis tshawb rau seo-optimizers - lub txaus ntseeg kawg nkaus txoj kev los txhawb koj qhov chaw rau lub sab saum toj. Tsuas yog los ntawm kev to taub yuav ua li cas "pumped" lub site nrov thiab demanded hauv lub lag luam, ntawv nyeem, mus, dluab thiab lwm yam ntsiab lus, raws li nws yog yooj yim rau cov neeg siv, yuav ua li cas nws txawv ntawm qhov sib txeeb, nws yog tau mus cuag kev vam meej tau.