Khoom noj khoom haus supermarkets "Izbinka": neeg xyuas

Lub zog muag khoom ntawm cov khw muag khoom noj khoom haus zoo tshaj plaws yog Izbinka. Cov lus ntawm cov neeg tau txais kev pab thiab kev tshaj tawm ntawm ntau cov neeg lag luam loj ntawm lub khw muag khoom ua rau peb xav tau: peb puas yog "naturalness" thiab "freshness" rau peb, qhov no yog li cas? Peb mam li paub nws tawm ua ke, yam khoom ntawm lub tuam txhab ntawm Andrey Krivenko muab peb.

Qhov "nraug vauv" yog dab tsi?

Lub tswv yim ntawm muag tej khoom noj khoom haus hauv Moscow tsis zoo li. Mis nyuj haus yog ib qho khoom noj, cov khoom xa mus rau lub nroog loj yuav siv sij hawm. Qhov kev thov kom ntseeg tau lub tuam txhab kev tswj ntawm qhov kev thov rau xws li ib qhov project. Kev koom tes yog tsim nrog cov teb me me uas nyob deb ntawm cov khoom, kev thiab lwm yam tsis zoo.

Lub caij nplooj ntoo hlav xyoo 2009, thawj lub ntsiab lus ntawm "Izbinka" network tau qhib rau hauv Moscow, cov kev txheeb xyuas uas pom tias cov neeg tau txais txiaj ntsig zoo siab rau qhov zoo ntawm qhov khoom tshiab. Txog rau thaum xaus ntawm lub xyoo, 4 ntau lub khw muag ntxiv, tam sim no muaj ntau tshaj 200 ntawm lawv nrog ib xyoo ncig ntawm 2 billion rubles. Cov khw muag tshiab tuaj txhua hli. Tus naj npawb ntawm cov neeg muag khoom los ntawm ntau cheeb tsam yog tam sim no ntsuas nyob rau hauv ob peb lub kaum os. Tau ntau xyoo dhau los ntawm lub khw muag khoom ua lub nroog kiosks thiab mus rau hauv lub khw niaj hnub "Izbinka". Cov neeg tuaj tawm tswv yim pom tau hais tias tsim kev tswj thiab kev tswj kom ua tau zoo. Cov tswv yim ntawm cov neeg yuav khoom thiab cov neeg thuam yog kho nrog qhov zoo thiab qhov zoo.

Txhua txhua hnub, hauv huab cua, 10 tsheb ntawm kev lag luam tawm thaum hmo ntuj, yog li thaum sawv ntxov khoom noj khoom haus tau txais hauv cov txee ntawm "Izbenka".

Assortment

Cov khoom siv mis nyuj laus yog sawv cev hauv "Izbenka" hauv 60 yam khoom muag. Nyob rau hauv tas li ntawd mus rau mis nyuj, yogurt, qaub cream, yogurt, ntawm kev muag khoom ib tug ob peb hom cheese, tsev cheese, yogurt, fermented ci mis nyuj, cream, acidophilus. Nyob rau hauv ntau ntawm cov khoom noj siv mis rau me nyuam mos noj, nrog rau cov me nyuam mos txij 6 lub hlis - pjreshki, bifilifef, curds nrog pieces ntawm txiv hmab txiv ntoo, kefir, juices. Qab cheese casseroles, tsev cheese nrog tshuaj ntsuab thiab qej -called "dauber", tshis lub mis nyuj, delicacies los ntawm tshis cheese, maum lub mis nyuj, thiab lwm yam khoom. "Izbenko", kev txheeb xyuas meej tias cov niaj hnub tub lag luam yog xav txog cov lus sau ntawm cov khoom siv, qhov tseem ceeb nws lub koob npe nrov.

Nyob rau hauv xws li ib yam yooj yim khoom raws li cov me nyuam lub kua mis nyeem qaub, hnub no ntau manufacturers ntxiv preservatives, thickeners, flavors, thiab nyob rau hauv lub yogurt los ntawm Izbinka tsuas yog mis nyuj thiab leaven. Thiab tus nqi tsis txawv heev.

Kev tswj kom zoo

Rau tej khoom siv mis nyuj khov, ib qho mob uas yuav tsum tau muaj yog pasteurization thiab muaj ib daim ntawv pov thawj ntawm conformity ntawm chaw kho mob ntawm chaw kho mob. Nyob rau hauv kev tshawb fawb ntawm "cov neeg tsim khoom" zoo, tus thawj coj ntawm "Izbenka" tau ncig tebchaws Moscow thiab Kaluga. Zoo zoo yuav tsum tau muaj nyob rau ntawm tus nqi pheej yig: tus nqi qis, raws li txoj cai, qhia tias muaj cov khoom ntxiv hauv cov khoom. Nrog rau ib tus neeg xa khoom tau muaj ib qho kev sib tw: hauv cov qaub cream thiab kefir muaj zaub nqaij, uas tau pom zoo rau hauv kev sim. Lub rooj sib tw dragged rau ib xyoo, tab sis nws cov kev tshwm sim yog nyob rau hauv lub siab ntawm lub tuam txhab "Izbenko: khoom noj khoom haus."

Cov lus pom los ntawm tus neeg muag khoom sib xyaw, tsis yog txhua tus txaus siab rau ntau yam uas muaj kev tswj hwm zoo heev. Ua hauj lwm nrog txhua lub chaw ua hauj lwm hauv "Izbenka" yog ua tiav rau cov "nplua nuj" mis nyuj txhua hnub. Txhua hli, qee zaus ob zaug hauv ib lub hlis, txhua tus kws kho mob cov khoom raug kuaj hauv qhov chaw kuaj ntshav. Lub tswv yim tshiab ntawm kev ua haujlwm nrog sib yuav tau pib. Cov khoom ua tsis ncaj ncees rov qab mus rau lub hoobkas. Rau qee tus tuam ntxhab, cov lus pom ntawm "Izbenki" hloov mus rau hauv cov tshev thiab kaw. Rau qhov sib ntxiv ntawm ib qho tshuaj tiv thaiv, tshuaj tua kab mob, lub network tam sim ntawd txiav tawm daim ntawv cog lus. Yog tseem muab ntxiv mis nyuj ntawm txhua cov nroj tsuag tuaj yeem soj ntsuam ntawm cov kab ntau lawm, nws yuav tsum yog lub cev tsis yooj yim. Txawm tias cov neeg xauj khoom los ua ib feem ntawm lub hauv kev tswj hauv cov khoom hauv Izbinka: rau qhov kev sib txeeb ntawm kev sib yuav nce ntxiv rau cov nyiaj hli.

Cov mis nyuj nyob qhov twg? Tus neeg muab kev pab

Niaj hnub no cov khoom siv hauv "Izbenka" yog muab los ntawm 5 tuam txhab, ntawm lawv cov nroj tsuag "SAPK-Milk", kev cog qoob loo "Optina", KFK "Nil". Thaum tsawg tshaj li qhov khiav hauj lwm (casseroles, tshis mis cov khoom mis, cheese, koumiss) tus account ntau tshaj 10 tus neeg tsim khoom. Lawv muab mus rau ib nrab ntawm lawv cov khoom mus rau lub network. Ntawm cov chaw muag khoom yog Thawj Coj Ua Liaj Ua Teb, uas muag tag nrho cov khoom los ntawm Izbenka.

Nyob rau yav tsaus ntuj, cov kua mis ua rau lub sij hawm hnub tau raug tshem tawm, cov khoom tshiab "Izbanka" twb muaj nyob rau hauv cov txee thaum sawv ntxov. Cov tswv yim los ntawm tus neeg xa khoom ntawm lub network yog qhov zoo. Kev koom tes yog tsim kom muaj kev sib haum xeeb. "Tsev pheeb suab" tsis tsa nqi, tsis yuav tsum tau ib tug stretch ntawm cia lub sij hawm. Tag nrho cov khoom raug muag txog 5 teev tsaus ntuj. Qhov no yog txoj cai mus kom ze rau zaub mov: ua - noj, ces tseem ua raws li kev thov.

Tshawb nrhiav kev lag luam

Andrei Krivenko yog tas li expanding qhov ntau ntawm cov neeg muag khoom. Lub tuam txhab muaj ob tug kws kho mob uas nws txoj hauj lwm tseem ceeb yog nrhiav cov neeg koom nrog tshiab. Lawv tau mus ncig thaj av Moscow, Yaroslavl, Smolensk, Tver, Tula. Qhov pheej nce hauv kev muag khoom ua rau lub caij nyoog mus rau ib qho tsis txaus ntawm cov ntaub ntawv raw! Piv txwv li, Kaluga cheeb tsam (Enterprises - lub koom tes tseem ceeb ntawm Izbinka), qhov twg sib tw rau cov mis nyuj ntawm cov neeg tsim tawm hauv zos tsim.

Lub ntsiab muag channel "Izbenka" tsis tuaj yeem tau txais, tus thawj coj ntseeg hais tias, raws li qhov ntxiv mus hits lub hnab tshos ntawm lub chaw tsim khoom xa tuaj mus txog 50% ntawm mis nyuj haus. Tab sis txog 30% ntawm kev muag khoom los ntawm "Izbenka" - ib daim duab ntau dua. Yog li ntawd, cov koom tes ua lag luam tshiab yog ib qho tseem ceeb heev rau cov "Groom".

Nqis tus nqi

Noj cov zaub mov zoo yog cov khoom ntawm "Groom". Neeg tawm tswv yim pom zoo hais tias txhua yam muaj nyob rau hauv lub network yog qab, zoo siab thiab ntawm tus nqi pheej yig. Yuav ua li cas nws thiaj li muaj peev xwm tswj tau cov nqi ntsuas no? Qhov tseeb yog tias qhov no yog qhov teeb meem ntawm txoj cai rau lub tuam txhab - ib yam khoom uas siv tau rau cov neeg siv khoom loj. Tus thawj coj ntseeg hais tias lub tswv yim ntawm kev muag cov khoom tsis zoo yog tsis tshiab, tab sis lawv feem ntau muab cov khoom xws li cov nqi ntawm cov nqi. Cov nqi hauv "Izbenka" tsis txhob cuam tshuam lwm cov khoom lag luam khoom loj, tab sis nyob twj ywm ntawm theem nruab nrab ntawm kev ua lag luam. Qhov no ua tau vim cov nqi qis thiab qis dua tus nqi. Muag cov nqi ntawm cov neeg tsim khoom hauv cheeb tsam tau txais. Cov neeg ua hauj lwm ntawm Izbenka yeej tsis loj, ib qho tseem ceeb qhia nyob rau hauv nws yog nyob ntawm cov neeg muag khoom. Them nqi xauj cov khoom vaj khoom tsev tsawg tsawg. Cov nuj nqis tseem ceeb yog kev thauj mus los ntawm cov khoom.

Qhov tshwj xeeb ntawm cov hauj lwm hauv Izbinka

Ib qho ntawm ob peb tes hauj lwm uas tau tsim tsis muaj kev tshaj tawm yog "Izbenka". Cov neeg tuaj tawm tswv yim pub tau txais kev txheeb cais: 30% ntawm cov neeg tuaj yeem tuaj rau tom khw rau cov tswv yim ntawm cov neeg paub, txhua hnub lawv mus xyuas "Izbenko" - 50%. Feem ntau ntawm cov neeg tau txais txiaj ntsig yog leej niam nrog menyuam yaus thiab neeg laus. Txaus siab thiab tuav tus neeg ua haujlwm uas, yog tias muaj dab tsi mus tsis tau, nws yuav qhia tag nrho nws cov neeg paub, nws tsuas yog ua tib zoo thiab ua siab zoo.

Lub assortment yog ib qho tshwj xeeb, thiab cov neeg muag khoom tsis tuaj yeem ua tsis muaj kev txawj ntse ntxiv. Txhua qhov chaw ua haujlwm, tsis yog ua haujlwm hauv "Tus Tawv Tsawg", nws muaj nws cov teebmeem. Cov tswv yim los ntawm cov neeg ua hauj lwm tuaj yeem qhia rau peb txog qhov xav tau tas li evolve kom nrhiav tau ib qho kev qhia rau cov neeg muas zaub. Cov neeg muag khoom tsis yog "kev lag luam" xwb, lawv ua cov neeg pab tswv yim, cov neeg txhawb zog, ua rau cov neeg tuaj yeem tsim lub tswv yim ntawm cov khoom ntuj tshiab thiab cov khoom qab. Tej zaum tasting ntawm cov khoom ntawm "Izbinka" yog ua. Kev tawm tswv yim feem ntau yog qhov zoo, thiab qhov kev pabcuam system haum rau cov neeg siv khoom.

Tom qab ib lub lim tiam ntawm kev ua haujlwm, nws yuav meej meej seb lub khw tshiab "Izbinka" yuav muaj kev vam meej. Ib qho nruab nrab ntawm txhua lub xya plawg kaw lawm. Cov khw hauv cov chaw khiav hauj lwm muaj ib qhov khoom txhua hnub txog 40 txhiab rubles, qee zaus cov nyiaj tau los yuav yog ob zaug. Cov khoom xa tuaj thaum sawv ntxov yog muag thaum nruab hnub, cov nqi rau qee cov khoom pawg tsim txog li ib lub quarter ntawm tag nrho cov khoom. Lawv feem ntau yog "tawm mus" hnub tom qab ua ntej noj su.

Ua hauj lwm nyob rau hauv "nraug vauv". Cov neeg ua hauj lwm cov lus teb

Tus thawj coj ntawm "Izbenka" tau hais txog qhov tseem ceeb tshooj rau cov neeg muag khoom yav tom ntej: kev hlub ntawm tib neeg. Thaum xub thawj siab, nws yooj yim, tab sis cov uas xav tau txoj haujlwm ntawm lawv yuav tsum tau xaiv qhov tsis zoo. Dab tsi yog cov yam ntxwv ntawm kev xaiv ntawm cov neeg ua hauj lwm hauv lub zos tsam loj thiab cov neeg ua hauj lwm teb li cas?

Ntawm cov khw muag khoom nyob rau hauv Moscow, cov hauj lwm hauv Izbinka yog xam feem ntau prestigious. Cov lus teb ntawm tus lag luam muaj ntau yam, tab sis feem ntau zoo. Kev them nyiaj los ntawm 50 txhiab rubles. Npaj neeg. Nws tau txais thiab 100 txhiab rubles txhua qhov, piv txwv li, thaum pib cov ntsiab lus tshiab. Cov haujlwm no tsis txhais hais tias tsis muaj teeb meem nrog cov neeg ua haujlwm. Tsis yog txhua tus neeg npaj siab ua haujlwm ncaj ncees, uas yog vim li cas thiaj tau muaj ib lub zog rau kev xaiv cov neeg ua haujlwm ntawm ntau theem.

• Kev cob qhia rau cov neeg thov rau ob hnub. 30% ntawm cov neeg sib tw ua lawv tus kheej, vim lawv tsis txaus siab rau cov xwm txheej thiab kev ua haujlwm ntawm lub khw "Izbinka". Cov tswv yim ntawm cov neeg ua haujlwm uas dhau kev cob qhia feem ntau yog qhov zoo.
• Kev kawm. Xaiv yog heev nruj: tawm ntawm 10 tib neeg tsuas yog 2 ua tus muag khoom.
• Probationary lub sijhawm.

Qhov kev xaiv no feem ntau tsis yog ib txwm ua rau cov neeg muag khoom muaj kev paub zoo tshaj, vim lawv tsis yooj yim rau kev kawm. Ua hauj lwm thiab yav dhau los cov xib fwb, cov thawj coj, cov neeg tu mob hauv khw muag khoom "Izbinka". Cov neeg ua haujlwm tswv yim txawv. Ntawm cov kev pab cuam uas sau hais tias lub tuam txhab muaj ib tug dlej, nyiaj ua hauj lwm dawb, tsis muaj kev ncua, them ua, nqa tawm kev ua ub no rau cov hauj lwm, txug -% ntawm lub hom phiaj. Los ntawm cov tog tsis zoo - lub sijhawm ua haujlwm ua haujlwm (4/2 lossis 5/1, hloov - 12 teev, qee zaum ntau tshaj), ob peb hnub tawm. Nyob rau hauv qee cov ntsiab lus, cov haujlwm tsis zoo, cov ntsiab lus zoo nrog high cirrhom poob tsuas yog cov neeg ua haujlwm uas tsis tau ua raws li lub hom phiaj ntawm tus neeg tuaj tshiab mus rau raug rho tawm haujlwm.

Tsis txhob xaus

Nws tau kwv yees tias tus naj npawb ntawm Muscovites uas xav yuav ib lub khoom siv mis nyuj yog tsawg kawg yog 10%. Xws li tus thov yuav tsis txaus siab rau cov khoom uas twb muaj nyob rau hauv lub khw muag khoom - cov ntsiab lus tsawg thiab kim khw hauv khw. Yog li ntawd, cov khoom ntawm Izbinka tau nrov heev. Kev txheeb xyuas ntawm lub network cov khoom tawm hais tias rau cov neeg nyob hauv lub nroog loj, cov khoom zoo thiab yooj yim uas tsis muaj cov additives tau ua "ua pa ntawm huab cua."