Xaiv txoj kev uas zoo rau lub npe

Ib tug zoo sau npe (lub site lub npe) - ib qho tseem ceeb ib feem ntawm tag nrho cov tsim tshuaj ntawm qhov chaw resource. Sau plays ib tug luag hauj lwm loj thaum cov neeg tab tom nrhiav rau ntawm koj qhov chaw, xav thiab tham txog nws. Branding web kev pab lub npe yog lub puag qeb.

Nyob rau hauv thiaj li yuav xaiv ib tug zoo sau npe yuav tsum muaj kev nyob rau hauv lub tsim ntawm hom lus, lub tswv yim thiab lub tswv yim.

Qhov tseeb tiag mas, cov sau yuav tsum:

- nco;

- cos;

- legkoproiznosimym thiab legkopishuschimsya;

- tsis zoo li ib tug competitor thawj;

- tsis txhaum cov cai ntawm lwm hom.

Ua ntej ntawm tag nrho cov, txoj cai xaiv ib tug sau npe, koj yuav tsum tau paub dab tsi zoo ntawm sau hom no yog tsim rau koj zoo tshaj plaws. Thiab ua ntej koj teb lo lus nug no peb yuav tsum teb rau ob: ib tug nyob rau web zoo, lwm yam ntaub ntawv hais txog lub possibilities.

Tus thawj ntawm cov yuav tsum tau sib sib zog nqus tsom xam thiab thiaj: ua li cas koj npaj kom tau tsheb mus rau ib tug web kev pab? Thaum teb lo lus nug no, tag nrho cov doubts rau xaiv ib tug zoo sau npe yuav ploj los ntawm lawv tus kheej. Nyob rau lub sij hawm no, muaj ntau ntau yam opposing views. Piv txwv li, Rob Dab (CEO-dab Venture Partners) paub tseeb Yahoo.com thiab Google.com - puav hais tias "tsis muaj nqi." Nyob rau tib lub sij hawm, thawj thiab slideshow.com podcast.com - lub feem ntau tseem ceeb. Sez Godin, marketing guru, siv uas twb muaj lawm lus nyob rau hauv lub sau yog tsis qhia, nws yog ntau inclined mus rau ib qho xav txog tej yam lexical khoom (piv txwv li, Squidoo.com - nws lub tuam txhab).

Qhov thib ob lo lus nug yog heev yooj yim: Koj siv ib tug ntau ntawm cov nyiaj nyob rau hauv sau? Yog hais tias tsis tau, ces cov sau nyob rau hauv lub .com cheeb tsam ntawm ib lo lus yuav tsis nco qab (piv txwv li, ntawm Amazon.com los yog Twitter.com). Lawv muaj tag nrho cov npe, nrog rau feem ntau ntawm lawv - speculators, ho overprice lub npe. Koj xav tau ib tug sau hom mus nrhiav tau. Puav ntawm uas twb muaj lawm lus nyob rau hauv qhov chaw .org thiab .net, ib yam nkaus thiab qho nyuaj mus nrhiav.

Piav kev xav muaj kev cuam tshuam ntau hom ntawm cov tsheb khiav rov qab. Dab (zoo lub tuam txhab) yog xav nyob rau hauv ib qho yooj yim, haum to taub sau. Qhov no sau rau ib tug heev luv luv lub sij hawm yuav nrhiav tau ib tug neeg twg, txawm yog ib tug uas yog lub hav zoov ntawm qhov chaw thiab tsis suspects. Nws tsuas nkag mus rau hauv tseem ceeb thov ncaj qha mus rau hauv qhov chaw nyob bar ntawm qhov browser los yog nrhiav cav thiab pawg neeg thaj av nyob rau hauv koj lub web kev pab. Tej thawj yog feem ntau piav qhia txog lub ntsiab lus ntawm lub site.

Qhov thib ob hom yog raws li nyob rau hauv branding. Nyob rau hauv thiaj li yuav qhia rau cov neeg paub txog lub hav zoov ntawm koj lub website, nws yog tsim nyog los ua kev cai ib txhij txhua li uas yog nrees staked tawm ntawm qhov chaw thiab lub npe ntawm lub tuam txhab nyob rau hauv lub minds ntawm lub hom phiaj cov neeg tuaj saib. Qhov no tsis yog ib qho yooj yim ua hauj lwm, tab sis, yog hais tias muaj kev vam meej koj yuav tos kom zoo tau.