Tsis zoo keywords: daim ntawv teev ( "Yandex"). Universal daim ntawv teev cov tsis zoo keywords ( "Yandex")

Thaum tsim tej Internet site ntxov los sis tom qab ntawd muaj yog ib tug yuav tsum tau rau kom zoo thiab siv tau nce qib, ib txoj kev uas yog mus ua hauj lwm nrog contextual advertising tes hauj lwm: cov kev npaj ntawm cov xwm, txiav tawm uas tsis yog-tsom tsheb, uas pab tsis zoo li keywords (daim ntawv teev cov "Yandex Direct.") .

Yuav ua li cas yog nws?

Nyob rau hauv ua lag ua luam, nws yog ib qho tseem ceeb mus nrhiav ib tug neeg uas yog kam mus yuav qhov muaj cov khoom, nyob rau hauv lwm yam lus, cov phiaj neeg tuaj saib, uas yuav tsum tau xa advertising, pricing, kev muag khoom zoo. Ib yam li ntawd, ua hauj lwm thiab nce qib nyob rau hauv Internet. Nyob rau hauv thiaj li yuav nyiam xim rau lawv qhia tawm ntawm Internet marketers thiab website tswv muaj resorted mus rau xwm nyob rau hauv lub "Yandex. Direkt" thiab Google Adwords. Txawm li cas los, tsuas yog ib banner yog tsis txaus los ua ib tug muaj kev vam meej nce qib, nws yog qhov tseem ceeb rau kev teeb tsa thiab optimize koj tawm rau lub hom phiaj cov neeg siv. Qhov no yuav ua tau los ntawm kev siv tsis zoo keywords.

Qhov no yog kom meej meej piav qhia nyob rau hauv cov nram no piv txwv. Xav tias koj yog muag cov koob yees duab thiab yees duab cov khoom Nikon tus nyob rau hauv Moscow. Rau koj, cov qhua nrog qhov kev thov, "lub Nikon koob yees duab Moscow" yuav yog ib feem, dua li ib tug neeg uas yog tab tom nrhiav rau ib tug "koob yees duab" los yog "Samsung koob yees duab." Ua li no, thiab muaj cov tsis zoo keywords - daim ntawv teev cov "Yandex Direct." Yuav tawm pliaj tsheb.

Yuav ua li cas yog txaus ntshai rau ib qhov chaw tsis siv tsis zoo keywords?

Yog vim li cas yog nws ib qho tseem ceeb rau siv lo lus-kev zam? Tom qab tag nrho, lub ntau cov neeg yuav tuaj mus rau koj lub website, lub siab dua qhov yuav tshwm ntawm purchase. Nyob rau hauv qhov tseeb, txhua yam yog raws nraim cov lus rov. Muaj xws li ib tug tshaj plaws raws li "tsis ua hauj lwm tus nqi." Qhov no statistic "Yandex", uas qhia tau hais tias ntau npaum li cas lub sij hawm cov neeg siv rau lub site. Yog hais tias peb yuav sib tham txog 15-20 seconds, kom tus neeg siv tsis nrhiav dab tsi nws tau nrhiav. Li ntawd, cov kev tshawb fawb cav deems sob pab thiab txo nws nyob rau hauv qhov qeb duas. Qhov ntau bounce, lub qis qhov chaw ntawm lub site. Nws yog yog li ntawd ib qho tseem ceeb tsis zoo keywords "Yandex. Direct", ib daim ntawv teev cov neeg uas yuav tau los sib tham li hauv qab no.

Qhov thib ob point - tus nqi ntawm advertising. Rau txhua nias rau koj ad nyob rau hauv lub "Yandex" koj yuav tau them ib qhov nqi. Nyob rau hauv thiaj li tsis mus nkim cov nyiaj txiag lub sij hawm nyob rau hauv xws li qhua yuav tsum ua cov kev tshawb fawb rau ntau xim thiab txiav untargeted cov neeg tuaj saib.

Yuav ua li cas mus xaiv ib qho kev zam rau tawm?

Tus txheem tsis zoo lo lus tseem ceeb "Yandex. Direkt" (daim ntawv teev) yuav tsum tau muab teem rau tej advertising phiaj los nqis tes. Ua li no, koj yuav tsum xub txhais li cas peb muag los yog kev thiab mus rau leej twg.

1. Tshem tawm overlapping thiab nyob ib sab mus rau koj lub lag luam. Ib tug piv txwv yooj yim - koj muag rooj tog ntoo, tab sis wood rooj tog rau me nyuam roj hmab - tsis yog koj ntau, ces lo lus "menyuam roj hmab" yuav tsum ua ib daim ntawv teev tsis zoo keywords. Los yog, piv txwv li, koj muag cua txias rau chav. Lo lus tseem ceeb "cua txias" yog homonyms - ntaub softener, plaub hau, thiab lwm yam, yog li ntawd, lawv kuj tsim nyog "otminusovat".
2. Coj mus rau hauv tus account lub regional dimension. Yog hais tias koj muaj Hairdressing cov kev pab cuam nyob rau hauv Minsk, ib tug tshwj xeeb-lub hom phiaj tsis zoo lo lus tseem ceeb daim ntawv teev "Yandex. Direkt", tsis suav lub nroog ntawm lwm lub teb chaws los yog cheeb tsam.
3. Nroj tawm ruaj ntawv. Yog hais tias koj muaj Internet showcase rau plaub hau tshuaj pleev ib ce los ntawm lub tuam txhab Pantene, cais lwm producers thiab lwm hom. Qhov no yog tshwj xeeb tshaj yog muaj tseeb khoom kim heev - cov rau khoom lub tsheb, hniav nyiaj hniav kub, vim hais tias ib tug neeg uas yog tab tom nrhiav rau "Grand Lada", yog tsis zoo li yuav tsum tau them taus tsheb hauv chav kawm ntawv.
4. Cais thov rau cov lus qhia thiab cov lo lus "yog vim li cas", "yog vim li cas", "uas", thiab lwm yam Raws li ib tug neeg uas yog tab tom nrhiav rau cov ntaub ntawv, "Yuav ua li cas yog ib tug smartphone?", Tsis tas xav mus yuav nws.

Raws li qhov uas yooj yim txoj kev uas yuav ua ib daim ntawv teev stopwords

Yuav kom nrhiav tau tej zaum tsis zoo keywords rau peb tseem ceeb thov, Wordstat yuav tau siv cov neeg los ntawm lub "Yandex". Nyob rau hauv kev tshawb fawb ua lo lus tseem ceeb xaiv thiab muab lub feem ntau heev queries rau lub ntsiab lus ntawm kev txaus siab. Qhov no daim ntawv teev yog theej nyob rau hauv Excel thiab tshem tawm tag nrho cov superfluous - cov zauv, cov cim, hloov lub "+" nyob rau tej qhov chaw, tawm hauv xwb ib kem nrog cov yuam sij.

Ces, nyob rau hauv lub "Cov ntaub ntawv" muaj nuj nqi, xaiv "cov ntawv nyeem rau Txhua" ho tawm "delimited" thiab "Space". Peb tau txais ob peb kab nrog rau cov lus. Muab lawv mus rau hauv ib tug ib kem thiab nyob rau hauv lub "Cov ntaub ntawv" nias "Rho tawm duplicates". Nyob twj ywm tsis zoo keywords ntxiv rau cov ad.

Yuav ua li cas kuv ua lawv nyob rau hauv tawm

Nyob rau hauv thiaj li yuav ua ib qho kev zam nyob rau hauv lub advertising lus, koj yuav tsum mus rau tej chaw "Yandex. Direkt" thiab taw tes rau lawv thaum peb theem:

• ib zaug xwb tsis zoo lo lus tseem ceeb daim ntawv teev "Yandex Direct." (nyob rau theem ntawm tag nrho cov phiaj los nqis tes);
• Exception lo lus nyob rau hauv lub ad;
• tsis zoo lo lus nyob rau theem ntawm cov lus uas tseem ceeb.

Tus thawj qeb - lo lus-kev zam, lub tswv yim purchase. Cov no muaj xws cov lus "dawb," "nrog rau lawv ob txhais tes", "dab tsi", "nqus", "duab", "saib xyuas", "paub daws teeb" thiab ntau lwm tus neeg. Yog li, tus neeg siv thov "cov duab xiav tiab", "download tau ib lub lag luam txoj kev npaj barbershop", "xaws ris ib leeg" yuav tsis pom advertising khaub ncaws khw los yog ib daim ntawv ntawm ib tug kev zoo nkauj salon.

Qhov thib ob qeb - qhov tsis zoo keywords (daim ntawv teev cov "Yandex Direct.") Cia rau txiav tsuas yog ib hom ntawm cov khoom, uas peb ua tsis tau. Cia hais tias koj muaj ib tug ntau ntawm liab nkawm khau, tab sis muaj yog ib tug liab tiab. Luas lo lus "daim tiab", koj tsis tau, vim hais tias cov muag khoom koj muaj cov khoom nyob rau hauv lwm yam xim. Yog hais tias koj tshem tawm cov lo lus "liab" nyob rau theem ntawm cov phiaj los nqis tes, tus neeg siv yuav nrhiav tsis tau koj, thiab liab khau. Yog li ntawd, ib tug kos yuav tsum muaj xwb nyob rau hauv relation mus rau qhov tseem ceeb "hnav ris tsho". Rau lub hom phiaj no, "Yandex. Direct" nyob rau hauv lub "rho tawm lo lus tawm ntawm" tom ntej no lo lus tseem ceeb "hnav ris tsho" nyob rau sab laug sau "Liab."

Qhov thib peb qeb ntawm kev thov qhia lub ntsiab lus. Piv txwv li, nws muaj peb thov - "wool tiab", "Red wool tiab", "dub woolen hnav ris tsho." Rau cov thov tsis sib tshooj thiab cov neeg siv nrhiav tau dab tsi nws twb nrhiav tau, nyob rau hauv sab "Cov kab lus" qhia lub tseem ceeb:

• "Black woolen tiab";
• "Liab wool tiab";
• "Ntaub plaub tsiaj tiab - dub - liab" (li tus neeg siv tau txais ib daim ntawv thov ib tug "wool tiab").

es tsis txhob ntawm ib tug xaus

Tsis zoo Keywords - ib daim ntawv teev "Yandex Direct.", Tsim los optimize thiab txhim kho cov kev tshawb fawb. Tsis muaj kev zam mus rau koj sab xws li cov neeg siv yuav muaj feem ntau yuav mus, thiab cov kev tshawb fawb cav yuav maj maj tawm koj phab raws li sob, piv txwv li tsis tsim nyog thov. Compose koj tawm kom meej thiab ntxiv saib xyuas lawv siv "Yandex tshuaj ntsuam", ces Internet lag luam yuav muab cov kev kawm no.