Contextual advertising Yandex

Contextual advertising Yandex Direct - ib tug yooj yooj yim thiab pheej yig cuab tam rau kom cov muag khoom. Thaum lub caij nws muaj cov feem ntau uas nws kim heev kev pab them nqi ntawm cov neeg tuaj saib rau lub Lavxias teb sab kev ua lag luam (txog 66%). Feem ntau qhov no yog ib feem ntawm cov neeg siv cov muaj txaus solvency thiab yeej xav nyob rau hauv yuav khoom thiab cov kev pab cuam.

Contextual advertising Yandex muaj xws li tuav, cos tawm txog khoom thiab cov kev pab cuam.

Tawm muaj tso tawm nyob rau hauv lub SERPs engine Yandex thiab nyob koom qhov chaw ntawm lub advertising network. Cov yav tas muaj xws li nrhiav tus hlub qhov chaw uas muaj tsheb (e.g., aport.ru), raws li zoo li ib co lwm yam kev qhov chaw (irr.ru). Nyob rau hauv teb rau ib tug neeg cov lus nug rau kev nrhiav tau cov nplooj ntawv tso tawm kom pom ad. Nws yuav muab tso rau thematic qhov chaw, yog tias cim keywords yog yam khub chaw Yandex, los yog yog hais tias tus neeg thov kev pab yav tas los xav nyob rau hauv yuav tsum tau kawm.

Nqi ntawm cov kev pab cuam Yandex Direct

Contextual advertising nyob rau hauv Yandex yog tsis them nyiaj rau lub xov tooj ntawm impressions thiab pauv hloov rau tej cov neeg siv nyob rau hauv qhov chaw resource. nqi ntawm ib tug nias los yog txoj kev hloov mus yog txiav txim siv cov auction thiab nyob rau hauv ob peb yam tseem ceeb:

a) Kawm sib txeeb - tus nqi nyob rau hauv lub xov tooj ntawm tuam txhab uas muag muab xwm rau Yandex. Ntau thiab ntau cov tuam txhab uas muag - ntau dua qhov nqi. Tus nqi yog 30 xees, qhov kawg yuav mus txog 1500 rubles.

b) clickable (CTR) ntawm keywords - lub ntau precisely phim lo lus tseem ceeb, qhov tsawg yuav tsum tau "empty" maps rau no lus uas tseem ceeb thiab ntau dua CTR, nyob rau hauv tas li ntawd, txhua tom ntej nyem rau ntawm qhov keywords yuav cheaper rau koj. Nrog kom zoo lub koom haum, koj yuav xyuas kom meej tias clicks nyob rau hauv lub SERPs, yuav cheaper clicks, nyob rau hauv txoj cai txoj haujlwm.

c) Desired ad txoj hauj lwm. Contextual advertising Yandex muaj ob pab txoj kev: nyob rau hauv lub SERP (tsis pub dhau 3 tawm), los yog txoj cai ntawm nws (tsis muaj ntau tshaj li 9 tawm). Tso tawm nyob rau hauv SERPs tseem hu ua ib tug tshwj xeeb qhov chaw. Feem ntau, lub ib thooj ntawm cov transmissions mus rau lub chaw no yog nqa tawm nrog tshwj xeeb kev tso kawm hauj lwm, nws muaj feem xyuam rau ib qho kev nce nyob rau hauv tus nqi ntawm clicks. Tab sis, raws li hais saum toj no, qhov tseeb mus kom ze yuav txo tau tus nqi ntawm txoj kev hloov mus nias rau txoj kev theem tom qab muab.

Tus thawj 4 txaus mus rau sab xis ntawm qhov teeb meem txog kev mus rau lav tus me nyuam. Qhov no contextual advertising Yandex yuav tsum tau qhia txhua txhua lub sij hawm koj nkag mus rau ib tug tseem ceeb kab lus nyob rau hauv ib tug kev tshawb fawb cov lus nug. Tsib tom ntej tawm - uas tsis yog-guaranteed impressions. Qhov ntau nyob ntawm lawv lub zaub npaum li cas thiab nyob rau hauv lub xub ntiag ntawm muab tawm-contextual banners. Qhov no qhia tau hais tias cov neeg muas zaub 'advertising, uas cov nqi yog tsis guaranteed haum rau shows thiab tshwj xeeb qhov chaw. Ad kev sib hloov yog tseem tau.

Yandex contextual advertising tso cai rau koj mus teem txwv uas ua rau kom cov efficiency ntawm qhov kev tso kawm:

a) lub sij hawm cov zaub xwm. Advertising yuav muab tso tawm kom rau tej hnub ntawm lub lim tiam thiab lub sij hawm ntawm ib hnub. Piv txwv li, tsuas yog nyob rau hnub ua hauj lwm los ntawm 8.00 txog 17.00.

b) qhov chaw zaub. Nws yuav tau mus xaiv xwb tus nrhiav network, tab sis, Yandex nrhiav los yog tag nrho cov muaj cov kev pab. Muaj yog ib tug muaj nuj nqi lov tes taw ad impressions rau ib tug muab IP-qhov chaw nyob.