Qhov zoo tshaj plaws advertising hauv cov dej ntws: ntawm Yandex Tus nqi ntawm cov nias yog txiav txim los ntawm tus neeg muas zaub

Nws raug pom tias Yandex yog ib qhov zoo tshaj plaws kev tshawb fawb xyaw hauv kev ywj pheej. Ntau dua nees nkaum lab tus neeg siv Yandex txhua txhua hnub, yog li advertisers xaiv qhov chaw no los txhawb thiab tsim lawv txoj kev lag luam hauv Is Taws Nem.

Nyiam xim ntawm lub hom phiaj cov neeg tuaj saib li sai tau los ntawm Yandex Yandex yog Direkt.Chto Direct? Qhov no yog hom ntawm Internet advertising, hauv particular, txoj kev txuas kev tshawb nrhiav thiab cov ntsiab lus ntsiab lus them cov ntsiab lus. Nws yog Yandex Direct uas pab nyob rau xyoo 2010 los txiav txim siab txog ntau tshaj li ib puas thiab yim caum txhiab tus neeg. Efficiency Yandex Direct yog tias tej zaum cov neeg muas zaub nrhiav raws nraim cov lus qhia rau hauv lub advertiser, lawv tab tom nrhiav. Txhua yam yog raws li cov lus nug, uas yog nkag mus rau hauv lub cav nrhiav. Thiab yog hais tias lo lus tseem ceeb coincides nrog cov kab lus uas muaj cov ntawv nyeem rau ntawm qhov chaw ntawm lub advertiser, ces nws qhov chaw tshwm nyob hauv daim ntawv pom. Tsis tas li ntawd, tus neeg muag khoom yuav tsum to taub cov lus cov lus sau rau hauv qhov kev tshawb nrhiav cav, yog li ntawd yav tom ntej tsis muaj teeb meem nrog qhov no. Ncaj nraim yeej ib txwm siv rau hauv tus txheej txheem ntawm lub ntsiab lus ntawm cov lus los yog cov kab lus nkag rau hauv qhov tshawb nrhiav cav. Piv txwv, yog tias koj nkag mus rau lo lus "freezer" hauv kev tshawb nrhiav cav, tag nrho cov ntaub ntawv ntawm tus no yuav tshwm nyob hauv nplooj ntawv tshawb fawb, piv txwv, cov kab lus "yuav tsum muaj lub freezer", "search magnets yuav tsis tshwm sim ntawm nqe lus ntawm qhov kev hais lus, piv txwv li," frosty "lossis "Khov" yog tias koj tsis pomzoo thiab tsis tuaj yeem khaws cov lus tseem ceeb ua ntej. Yuav tso saib cov lej no, koj yuav tsum tau ntxiv, piv txwv li, qhov qhia txog "khov" los yog qhov chaw "frosty" hauv nqe lus tseem ceeb ntawm koj qhov kev tshaj tawm.

Tus nqi ntawm qhov Yandex Direct nias nws txawv. Ua ntej, koj xav tau yam tsawg kawg nkaus (300 rubles), uas koj yuav raug txiav los ntawm Yandex Direct nqe ntawm cov nias. Tus nqi qis kawg ntawm kev hloov los ntawm kev tshawb fawb Yandex rau koj qhov chaw yog 30 xees. Tab sis nws yog worthwhile kom paub thiab tias ntau tus nqi ntawm ib tug nias ntawm Yandex Direct, lub siab dua koj cov ntawv yuav, thiab raws li, lub nias ntawm koj qhov txuas.

Qhov zoo ntawm no daim ntawv ntawm advertising tam sim ntawd khees. Qhov no, raws li tau hais los saum toj no, tsuas yog cov uas tsuas yog cov uas xav paub txog koj cov khoom lossis cov kev pabcuam. Koj them nkaus xwb rau ib nias, thiab rau Yandex Tus nqi ntawm ib tus nias yog teem los ntawm tus neeg muas zaub, uas yog ib qho tseem ceeb ntawm hom kev tshaj tawm. Tus neeg tshaj tawm kuj xaiv qhov chaw tshaj tawm, nrog rau cheeb tsam. Nws tau xaiv lub sij hawm thaum qhov txuas tau tso tawm. Ib lub npe hu ua "virtual card card" yog tsim rau cov neeg tuaj yeem thiab cov neeg xauj khoom uas tsis muaj lawv qhov chaw nyob hauv lub network. Tsis tas li ntawd, yog tias koj xav kom hloov mus rau kev tshaj tawm, nws tuaj yeem ua tau txhua lub sij hawm nyob rau ntawm cov sijhawm.

Yog tias tag nrho cov saum toj no nkawd ntev ntev thiab koj tsis muaj sij hawm los xam pes tsawg tus nqi advertising rau Yandex, Yandex Direct muaj "Kev Kho Mob Siab" tus nqi uas yuav pab tau koj ua tiav koj qhov kev tawm tswv yim. Thiab yog tias koj muaj lus nug, koj tuaj yeem tig mus rau Yandex kev pab, uas ua hauj lwm ib ncig ntawm lub moos.

Raws li koj tau pom, ntawm tus nqi qis tshaj ntawm Yandex Direct yuav muab tau zoo heev. Tsis tas li ntawd, nws muaj ib qho kev pab cuam ntawm kev txhim kho. Raws li qhov ntim ntawm cov kev pab cuam tau txais los ntawm lub advertiser nyob rau hauv 12 lub hlis dhau los ntawm phau ntawv sau nqi. Yog li, piv txwv li, yog qhov chaw pib ntawm cov kev pabcuam tau muab rau tus neeg tsis tau txais nyiaj txog 200,000 rubles, ces tsis muab luv nqi. Los ntawm 200.001 rubles rau 600.000 rubles. Lub luv nqi yuav yog 3 feem pua, ntawm 600.001 txog 900.000 - 5 feem pua, txij li 900.001 txog 12.000.000 - 7 feem pua, thiab lwm yam. Ib qho luv nqi kwv yees li nees nkaum tsib feem pua kuj muab rau cov neeg uas tau siv nyiaj tshaj tawm los ntawm kaum ib rau ib txhiab lab.

Thiab yog hais tias koj tiag tiag xav tau ib tug high-zoo contextual advertising, uas yuav pom lab ntawm cov neeg, Yandex Direct - qhov no yog raws nraim li cas koj xav tau, thiab nias rau ntawm Yandex Direct nqi yog tiag tiag uas tsis muaj nyob rau ntawm no productivity!