Nrig txog kev pom nyob rau hauv MERCHANDISING: hauj lwm, kev cai lij choj, cov kev cai, thiab tshwj xeeb tshaj yog cov siv ntawm

Niaj hnub no, kos duab rau ntawm kev muag khoom yog ib qhov tseem ceeb theoretical cov me nyuam yaus siv nyob rau hauv cov lag luam tawm. Txhua tswv khw, txhua lub taub hau ntawm lub lag luam tawm department ua txhua yam yuav tsum tau ua rau nce tus naj npawb ntawm cov khoom muag thiab, nyob rau tib lub sij hawm, nyiam ntau dua cov neeg muas zaub. Tseem ceeb luag hauj lwm nyob rau hauv no ua si los ntawm lub nrig txog kev pom nyob rau hauv MERCHANDISING.

Xav paub ntau ntxiv hais txog dab tsi cov kev qhuab qhia, raws li zoo raws li nyob rau hauv lub ntsiab lus tseem ceeb, uas nws kawm, peb piav qhia txog nyob rau hauv no tsab xov xwm.

Kev Lag Kev Luam - nws yog ...

Tej zaum koj paub tias merchandisers hu cov neeg uas ua hauj lwm nyob rau hauv lub muag khoom qhov chaw ntawm koj lub tsev loj. Cov no yog cov neeg uas muaj lub luag hauj lwm rau cov khoom tso kawm rau txee. Txij li thaum tej khw (thiab tshwj xeeb tshaj yog - supermarket) muaj ib tug zoo nkauj ntau yam ntawm cov khoom, nws cov kawm tuab si lug yuav siv sij hawm ib tug ntev lub sij hawm. Yog li ntawd, cov kev ua entrusted rau tshwj xeeb uas muaj txaus tsim nyog.

Ua hauj lwm raws li ib pab neeg, merchandisers tej zaum yuav ib tug ob peb xuab moos mus rau kis txhiab ntawm chav nyob cia nyob rau hauv thawv nyob rau hauv lub rhawv lub tshaj plaws yog txoj kev. Raws li ib tug tshwm sim, ib tug neeg tuaj nyob rau hauv lub khw thiab tsis muaj dab tsi twb tsis muaj lub tswv yim yuav ua li cas siv zog npaum nws raug nqi thiab ntau npaum li cas ua hauj lwm twb ua lag luam nyob rau hauv cov khoom yuav tsum tau muab tso rau xwb thiaj li.

Raws li, peb yuav hais kom ntau tshaj no, dab tsi yog nyob rau hauv MERCHANDISING. Yog hais tias peb pib los ntawm lub ntsiab txhais ntawm kev hauj lwm xws qauv, nws yog - qhov kev kawm ntawm yuav ua li cas mus rau qhov chaw cov khoom thiab hauv paus ntsiab lus yuav tsum tau ua raws li los ntawm tus neeg ua tau zoo xws ua hauj lwm. Tsis tas li ntawd rau ntawm qhov no yog tej zaum theoretical ntsiab thiab yuav ua li cas xws li ib tug neeg ua hauj lwm yuav tsum tau sai sai thiab nraaj.

nrig txog kev pom nyob rau hauv MERCHANDISING

Hais txog hais tias, yog dab tsi lub merchandiser thiab dab tsi yog nws cov hom phiaj, peb sib tham. Tam sim no, wb nrhiav lwm tseem ceeb point. Nyob rau hauv no tsab xov xwm muaj ib tug hais lus txog cov tshwm sim ntawm qhov muag pom nyob rau hauv MERCHANDISING. Yuav ua li cas yog nws, thiab yuav ua li cas nws yuav txuas mus rau lub ntsiab txhais uas tau muab saum toj no, nyeem rau.

Yog li ntawd qhov no yog - yog dua lwm tus ceg ntawm science, uas, dua, dua, yog kawm yuav ua li cas rau cov khoom yuav tsum tau muab tso rau chav nyob. Txawm li cas los, nyob rau hauv qhov ntsiab lus teb, nws yog hais txog ntsees rau ib tug neeg muag txee, es lub arrangement ntawm lub mechanism. Hais tias yog, nrig txog kev pom nyob rau hauv MERCHANDISING txiav txim yuav ua li cas yuav tsum zoo li khw txee, yuav ua li cas zoo tshaj plaws los tso rau yam khoom (visually) hais tias, raws li ib tug tshwm sim, nws yog ua tau rau kom cov muag khoom thiab nyiam ntau dua cov neeg muas zaub. Xyaum qhia tau hais tias xws li ib tug science yog heev tseem ceeb.

Daim ntawv thov nyob rau hauv kev xyaum

Nws hloov tawm hais tias lub khw muag khoom noj yog tsis muab kev koom tes nyob rau hauv qhov kev tso kawm ntawm cov khoom nyob rau hauv lub rhawv ntawm random, los yog "raws li xav." Nyob rau hauv qhov tseeb, qhov chaw uas yog qhov no los yog hais tias cov khoom, nruj me ntsis txhais txheej sib txawv yam. Thiab qhov muaj feem thib lub cuab tam los pab txiav txim rau txoj hauj lwm nyob rau hauv txhua tus ntawm cov pawg ntawm cov khoom, yog lub nrig txog kev pom nyob rau hauv MERCHANDISING. Nrog nws pab khw muag khoom noj ua cov muag khoom.

Tag nrho cov hauv paus zaub ntawm kev muag khoom departments ntawm ntau yam tuam txhab uas muag kawm yooj yim cov kev cai uas kav yuav ua li cas rau cov khoom yuav tsum tau muab tso rau qhov twg no los yog lwm yam khoom tshaj lawv yuav tsum tau ua nyob rau hauv cov teeb meem no yuav tsum tau muab tso rau. Thiab, peb yuav tsum lees, cov hauv paus ntsiab lus yog tom hauj lwm! Thiab muag khoom ua tau loj hlob, yog hais tias tus siv uas muaj qhov muag pom nyob rau hauv MERCHANDISING. Phau ntawv, perfumes, khoom noj khoom haus - txhua cov pawg ntawm cov khoom nws muaj nws tus yam ntxwv, uas yuav tsum tau suav hais tias.

Lub hom phiaj ntawm nyob rau hauv MERCHANDISING

Yog li ntawd, peb tau kawm cov lus qhia dav dav nyob rau hauv txaus nthuav dav yuav ua li cas rau cov khoom yuav tsum tau muab tso rau hauv xws li ib tug txoj kev uas yuav nyiam ntau dua cov neeg muas zaub thiab txhawb kom lawv yuav nyob rau hauv loj qhov ntau. Txawm li cas los, txoj kev loj hlob nyob rau hauv kev muag khoom thiab raws li ib tug tshwm sim, lub khw tus profit - tsis yog lub ntsiab lub hom phiaj. Nyob rau hauv tas li ntawd, muaj kuj yog xws li tej yam uas raws li yooj yim nrhiav yam khoom tsev buyer raws li lub siab lub ntsws txoj kev xav qhua khw, tsim raws li ib tug tshwm sim ntawm lub purchase.

Zoo spaced khoom yuav pab tau buyer tau siv tsawg dua. Managers uas saib xyuas ntawm ib tug competent zoo units kev kho tej zaum yuav tseeb txo lub sij hawm cov qhua, yog koj mus thov lub meej logic ntawm lub yav tas. Nws suffices mus rau ib tug pab pawg neeg ntawm zoo xws li cov nyob ze rau txhua lwm yam; xws li: tshuaj yej, kas fes, mis nyuj thiab nqaij, zaub thiab txiv hmab txiv ntoo.

Qhov thib ob point - cia li rau lub siab ntsws kev tivthaiv. Mus xyuas lub tsev loj, tus neeg muas zaub yuav tau txais ib tug zoo los yog, xwb, tsis zoo tus cwj pwm txawv - nyob ntawm seb dab tsi nws pom dab tsi thiab yuav tau raws li. Yog hais tias, piv txwv li, qhov tseeb tshaj plaws rau nws yog muab tso rau hauv cov pab pawg neeg ntawm "sob" rau nws cov khoom - nws yog ib tug es loj chim ntawm lub buyer, txij li thaum nws tej zaum yuav yuav tsis zoo rau nws nyob qhov twg koj xav tau nws.

Los ntawm kev tswv yim kom dhau cov lus qhia txog lub ntsiab lus tseem ceeb nyob rau hauv lub kos duab ntawm ib tse nrog koj cov khoom nyob rau hauv lub txee.

1. rho tawm

Ib tug ntawm lub ntsiab lus uas khiav lag luam nyob rau hauv lub nrig txog kev pom nyob rau hauv MERCHANDISING yog kos duab rau ntawm xaiv yam khoom. Qhov no yog tiav los ntawm txoj kev ntau hom kev kawm, xws li xim zoo ib nyob rau hauv lub tsim ntawm cov khoom, cov thawj khoom ntim, tus xov tooj ntawm chav nyob ib cheeb tsam nyob ntawm lawv. Tus thawj ob lub ntsiab lus muaj tseeb: yog hais tias koj tso cov khoom zog piv rau lwm yam - tau aktsentiruete rau nws cov xim uas tus qhua.

Tib yam siv rau lub ntim tsim. Nrog kev xav txog cov xov tooj ntawm cov khoom - no Performance index yuav ua lub tsev tag nrho nrig txog kev pom nyob rau hauv MERCHANDISING. Raws li cov khoom tso kawm theories hais tias cov khoom muab tso rau hauv lub rhawv yuav tsum succinctly li sai tau, tsis muaj tumbling tag nrho cov nyob rau hauv ib tug heap. Ntawm cov hoob kawm, ua raws li cov tswv yim no nws yog ib qhov nyuaj, muab lub tsawg qhov chaw.

2. Lub qhov siab ntawm qhov kev tso kawm

Qhov thib ob qho tseem ceeb uas yuav tsum raug xam tias yog, muab cov khoom - ib tug txee qhov siab ratio, nyob rau hauv uas nws yog nyob, tus neeg lub qhov muag theem. Yog li ntawd, cia li nyob hauv lub qhov muag theem yuav tsum yog tus nrov tshaj plaws cov khoom, uas yuav tsum tau pom qhua nyob rau hauv thawj qhov chaw. Yog hais tias koj muag ib yam khoom rau cov me nyuam - nws yog zoo dua rau muab tso rau sab, yog li ntawd cov me nyuam yuav pom thiab nug lawv niam lawv txiv mus yuav nws.

3. Ntau

Cov neeg uas koom nyob rau hauv lub koom haum ntawm cov khoom qhov kev tso kawm rau lub rhawv, yeej ib txwm xav ntsoov txog qhov yuav tsum tau muab koj cov neeg ib tug xaiv. Ntau yam khoom - qhov no yog qhov tseem ceeb tshaj uas yuav ua rau kom cov muag khoom nyob rau hauv koj lub khw. Sim mus cuag nws ntau li ntau tau, nyob rau tib lub sij hawm, adhering rau lub hauv paus ntsiab lus ntawm kev pab laconic, uas peb sau saum toj no. Successful nrig txog kev pom nyob rau hauv MERCHANDISING zaub mob - yog lub peev xwm los qhia qhov zoo tshaj plaws piv txwv ntawm cov khoom nyob rau hauv yam tsawg kawg nkaus qhov chaw.

4. pawg - peb tag nrho

Tag nrho cov khoom yuav tsum tau nruj me ntsis grouped rau hauv pawg thiab muab tso rau feem lo lus uas peb. tsis muaj ib tug yuav nrhiav khoom noj siv mis nyob rau hauv tsev neeg Science News for KIDS department, yog li no seem yuav zoo tshaj plaws tso rau tam sim ntawd. Tsis zoo li cov zaub mov, nrig txog kev pom nyob rau hauv MERCHANDISING garments nyob rau hauv no hais txog yog dog dig yooj yim: muaj ntau cov khw muab cov khoom, nyob ntawm seb dab tsi hom ntawm cov khoom. Piv txwv li, lub caij ntuj no khau tso nyob ze rau sab saum toj ntawm lub caij ntuj no cov khaub ncaws, yog li ntawd lub buyer yuav saib ntxiv Unit.

5. Tsim qhov chaw

Tsis txhob hnov qab tias txhua yam buyer zoo li lub xub ntiag ntawm ib tug me me npaum li cas ntawm qhov chaw ntawm lub txee. Nws yuav tsum muaj kom ntau txaus los xyuas kom meej ib tug xis khw thiab yooj yim navigation ntawm lub khw. Pom zoo, cov neeg tuaj xyuas tsis xav kom cov neeg coob coob nyob rau hauv ib tug me me chav tsev, ntim cov tib neeg muas zaub, raws li lawv yog. Qhov no - lub immutable kev cai lij choj ntawm nrig txog kev pom nyob rau hauv MERCHANDISING: koj yuav tsis nyob ib ncig ntawm ib tug me me txee rau sau ib tug lossis loj tus naj npawb ntawm cov neeg, raws li muaj yuav zuaj thiab cov neeg tuaj xyuas yuav tsis yooj yim.

6. nqe npe

Lwm tseem ceeb heev lub caij nyob rau hauv cov lag luam tawm - qhov thiaj li hu ua "cim npe". Los tus nqi ntawm cov khoom - thawj qhov uas thim cov xim ntawm txhua txhua lwm yam buyer. Yog li ntawd tsis txawm tham txog dab tsi lawv yuav tsum tau phooj ywg thiab qab ntxiag tsos, yuav tsum tau heev tuav thiab cov (txwv tsis pub cov qhua muaj peev xwm tsuas rho los ntawm cov purchase ntawm cov khoom ntawm lub chaw ua hauj lwm), raws li zoo raws li sib haum mus rau zus tau tsev, nyob ze uas nws yog muab tso rau.

Yog li, Yog hais tias pokleit lossis loj npaum li ntawm tus nqi tag, cov qhua tsis tau paub tseeb uas lawv muaj chaw mus rau ib tug kev qeb ntawm cov khoom. Raws li ib tug tshwm sim, ib zaug ntxiv, yuav muaj tsis meej pem, thiab nws yuav siv sij hawm ib tug ntau ntawm teeb meem rau tus neeg muas zaub. Tsis txhob no: muab tus nqi cim npe ncaj qha nyob rau hauv cov khoom mus rau ib tug qhua nyob rau hauv vib nas this to taub dab tsi yog tus nqi ntawm ib yam khoom.

tshawb pom

Ntawm cov hoob kawm, cia li los ntawm kev nyeem ib tsab xov xwm, nws tsis yog tau los kawm tau li cas rau hauj lwm faib khoom rau lub khw muag khoom txee. Raws li qhov kev paub ntawm kev vam meej ua lag luam nyob rau hauv lub khw muag khoom ua lag luam, nws yog qhov zoo tshaj plaws nyob rau hauv cov ntaub ntawv no tsom ntsoov rau cov qauv ntawm cov "mus sib hais thiab yuam kev", los ntawm cov uas ib tug ob peb lub hlis tom qab lub taub hau ntawm lub lag luam taw tes, swapping khoom yog pib to taub yuav ua li cas mus muag ib tug khoom, thaum nyob rau hauv qhov chaw sib txawv ntawm cov trading pem teb. Txawm li cas los, Kuv pom zoo, qhov no mus kom ze yog heev lub sij hawm siv. Nyob rau hauv tas li ntawd, nws yuav muaj ib tug tsis zoo feem nyob rau hauv koj muag rau ib tug thaum, kom txog thaum koj "xyaum ua tej yam". Tom qab tag nrho, cov neeg muas zaub yog accustomed rau yuav ua li cas cov khoom yog los ua tsis xis nyob thaum nws mam li nco dheev txav mus li. Tiamsis, nws yog cov tswv yim sab ntawm xws li ib tug science, raws li ib tug yeeb yam nyob rau hauv MERCHANDISING.

Kev kawm ntawv yog nws - yog, on qhov tsis tooj, lub theoretical sab. Thaum lub sij hawm txoj kev kawm, koj yuav tsum xub nyeem ib tug ntau ntawm cov ntaub ntawv uas hais txog dab tsi cov khoom yuav tsum tau muab tso rau hauv dab tsi kev txiav txim, thiab ces koj yuav tau txais ib yam kev daim duab ntawm yuav ua li cas cov khoom yuav tsum muab tso rau hauv koj lub khw. Thiab, ntawm chav kawm, peb yuav pom zoo kom cov phau ntawv, nyob rau hauv uas nrig txog kev pom nyob rau hauv MERCHANDISING yog piav nyob rau hauv kom meej. Tony Morgan - sau ntawm lub eponymous zoo tshaj plaws-muag phau ntawv uas qhia rau cov kos duab zoo nkauj thiab zoo mus rau qhov chaw khoom rau lub txee. Peb qhia koj mus nyeem phau ntawv no thiab ua rau nws lawv tus kheej cov lus xaus.