Kev sib hloov ntawm cov khoom - yog dab tsi no? Yuav ua li cas yog kev sib hloov ntawm cov khoom nyob rau hauv lub khw?

Nyob rau hauv cov lag luam tawm, muaj ntau ntau hom kev kawm thiab cov cuab yeej uas yuav siv los txhim kho lub efficiency ntawm kev muag khoom thiab maximize profits. Ib tug xws li txheej txheem no hu ua "khoom sib hloov". Yuav ua li cas yog nws? Qhia peb txog qhov no tshwm sim, nws cov ntaub ntawv thiab cov hau kev ntawm daim ntawv thov.

Lub tswvyim ntawm kev sib hloov

Nyob rau hauv peb lub neej txhua hnub lo lus "kev sib hloov" los ntawm Latin, qhov twg nws txhais tau tias "kev sib hloov, zog nyob rau hauv ib lub voj voog." Feem ntau cov feem ntau, peb hnov hais txog neeg ua hauj lwm kev sib hloov, t. E. Lub systematic zog neeg ua hauj lwm, feem ntau managers, los txhim kho lub efficiency ntawm lub koom haum. Tsis tas li ntawd, lub tswvyim yog nrhiav tau nyob rau hauv lub printing kev lag luam, qhov twg xws li ib tug lub sij hawm no yog hu ua lub hauv paus ntsiab lus ntawm cov lag luam ntawm lub printing xovxwm. Nyob rau hauv ua liaj ua teb, kev sib hloov no yog hu ua cov kev hloov ntawm lub kab lis kev cai ntawm sowing li los txhim kho lub siv ntawm av txhua txhua ob peb lub xyoos tsiv mus nyob Culture qhov chaw. Raws li nws tshwm sim nyob rau hauv lub xov tooj cua thiab TV broadcasting, qhov uas lawv sawv cev rau lub zaus ntawm rov video los yog suab paj nruag khiav. lub sij hawm "khoom sib hloov" tsis ntev los no nyob rau hauv qhov kev kawm ntawm npas. Yuav ua li cas yog nws? Qhov no kuj yog ib tug yeej zog ntawm cov khoom nyob rau hauv lub rhawv los yog nyob rau hauv chaw cia. Nyob rau hauv yuav luag txhua tus neeg mob, txoj kev sib hloov yog hais txog mus rau lub kev ua tau zoo ntawm tej system, nws yuav hloov ib co ntsiab ntawm lwm yam los txhim kho cov txheej txheem.

lub ntsiab txhais

Nyob rau hauv lub cheeb ntawm lub koom haum kev lag luam thiab nyob rau hauv MERCHANDISING siv lub sij hawm "kev sib hloov ntawm qhov khoom." Qhov no tus txheej txheem yog lub zog ntawm cov khoom nyob rau hauv lub rhawv ntawm lub khw muag khoom outlets thiab nyob rau hauv Tshuag nyob rau hauv thiaj li yuav xyuas kom meej ntau dua cov hauj lwm zoo ntawm kev muag khoom. Tsuas yog tus ruam observer tej zaum nws yuav zoo li ntawd rau cov khoom yog tseem nyob rau cov plag tsev mus rau lub hnub ntawm purchase hais tias cov neeg muag khoom yog txaus mus rau qhov chaw lawv nicely thiab koj yuav tos rau lawv coj mus cov neeg muas zaub. Tab sis nyob rau hauv qhov tseeb, cov khoom muaj nyob rau hauv qhov suab, thiab nyob rau txhua txhua kauj ruam ntawm txoj kev cov neeg muag khoom lub hom phiaj tseem ceeb - kom txo tau cov nqi thiab ua rau kom profits.

Lub hauv paus ntsiab lus ntawm kev sib hloov

Nyob rau hauv ib tug broad paub qhov kev sib hloov ntawm cov khoom - nws yog cov kev hloov ntawm ib tug lwm yam nyob rau hauv thiaj li yuav nce muag khoom. Cov ntsiab cai tseem ceeb ntawm qhov kev txiav txim - txhawb cov neeg muas zaub mus yuav. Hais tias nws muaj lub credibility ntawm cov neeg muag khoom thiab lub siab xav mus yuav khoom. Lwm txoj ntsiab cai ntawm kev sib hloov yog lub feem ntau siv npaum ntawm lub khw muag khoom thiab warehouse qhov chaw. Nyob rau hauv cov ntaub ntawv no, tag nrho cov kev cai ntawm cov khoom sib hloov tus nqi rau cov yuav tsum tau yuav tsum tau sau rhawv nyob rau hauv ib tug kav. Cov buyer yuav tsum muaj ib tug paub ntau heev cov khoom thiab ntau xaiv.

kev sib hloov ua

Kev sib hloov ntawm cov khoom - nws yog ib tug ntawm cov cuab yeej ntawm qib, nyob rau hauv MERCHANDISING ib feem. Nws lub ntsiab lub hom phiaj thiab muaj nuj nqi - los txhawb kom cov buyer mus yuav cov khoom. Raws li ib feem ntawm lub hom phiaj no, txoj kev sib hloov yuav tsum kom muaj ib tug buyer kev xav ntawm qhov muab kho dua ntawm assortment thiab khoom freshness. Muaj tej kev cai ntawm lawv txuas khoom uas hais tias pab tau kom muag khoom. Rearrange khoom, tshwj xeeb tshaj yog suav pab tau kom muag khoom. Nws yog tib neeg qhov them sai sai mus rau qhov tshiab, mus xyaum ua tej yam nrog rau lawv cov kev yuav khoom. Tsiv cov khoom pab nws nrhiav tus cwj pwm thiab yeej txhawb kev muag khoom. Tsis tas li ntawd, kev sib hloov speeds turnover ntau, muaj txhawb rau sai tau tshem ntawm huv cov khoom. Tej tsev muag khoom noj paub dab tsi qhov teeb meem yog nrog cov khoom, uas xaus txee lub neej, thiab yog ib tug ntawm lub lag luam cov cuab yeej yog rotated. Ceev muag khoom los ntawm cov khoom muaj peev xwm leeb qhov kev tso tawm ntawm qhov chaw cia, uas kuj yuav Nuav nqi. Ntawm cov hoob kawm, cov qauv no yog tsis yog ib tug panacea, nws kuj muaj nws cov kev zoo thiab disadvantages, tab sis nws yog ib tug ntawm cov zoo cov cuab yeej mus tsim kho cov muag khoom thiab tus nqi optimization.

Zoo thiab tsis zoo ntawm cov kev sib hloov

Kev sib hloov ntawm cov khoom - lub buyer yog ib txoj kev ntawm kev yaum nyob rau hauv ua ib tug purchase. Nws lub ntsiab kom zoo dua yog qhov tseem nrhiav "txoj cai" qhov chaw rau cov khoom nyob rau hauv lub txee, uas yuav ua rau kom cov muag khoom. Kev sib hloov tso cai rau koj mus muab cov trading pem teb lwm yam khoom, uas tseem muaj txhawb rau siab muag. Piv txwv li, tom ntej no mus rau lub da dej tshuaj kua yuav tsum tau muab teem lub paj rwb, cov khoom rau lub cev kho mob khoom, phuam da dej. Xws li ib tug pob yuav pab tau tus buyer yuav ua rau "batch" purchase. Qhov no txoj kev tso cai rau kom coj mus rau hauv tus account lub seasonality ntawm cov khoom thiab muab tso rau hauv ib tug ntau pom qhov chaw tso cai cov khoom, uas kuj accelerates rasprodavaemost khoom. Nyob rau hauv lub chav kawm ntawm kev sib hloov yuav nqa tawm analytical cov kev tshawb fawb rau kev ntsuam xyuas cov hauj lwm zoo ntawm ntau yam ntsiab lus nyob rau hauv lub khw thiab coj qhov no mus rau tus account nyob rau hauv qhov kev npaj ntawm nyob rau hauv MERCHANDISING planograms. Cov kev sib hloov tso cai rau kev siv ntawm coj mus muag thiab warehouse chaw ntau nraaj.

Tsis zoo raws li nws cov lus dag nyob rau hauv lub fact tias nws yuav tsum tau nqa tawm zoo zoo thiab tubntxhais, txwv tsis pub tus economic nyhuv ntawm tej yam ua yuav ua tau unpredictable. Yog hais tias koj tsis coj mus rau hauv tus account qhov sib thooj ntawm cov kev cai sib txawv ntawm cov pab pawg ntawm cov khoom, nws yog ua tau kom tau ib tug tsis zoo qauv nyob rau hauv kev muag khoom. Yog hais tias koj tsis xyaum ua ib tus tsom xam thiab saib xyuas thaum lub sij hawm kev sib hloov, kuj yuav ib tug tsis zoo economic tshwm sim.

Kev sib hloov ntawm Tshuag

Zog ntawm cov khoom nyob rau hauv txhua theem yuav tsum tau subordinated mus rau lub dav dav ntawm xav li cas xwb thiab muag khoom pab. No kev sib hloov yog ua cov khoom nyob rau hauv Tshuag. Nws thawj lub hom phiaj yog mus muag rau cov khoom ua ntej tas kas nuv rau ntawm txee lub neej. Yog li ntawd, ntawm no ua hauj lwm ib tug immutable txoj cai: txhua yam uas tus thawj mus txog lub warehouse yuav tsum xub yuav tsum tau raug mus rau lub khw pem teb, "ua ntej tuaj - thawj tawm". Warehouse neeg ua hauj lwm yuav tsum soj ntsuam lub txee lub neej ntawm cov khoom thiab lub sij hawm yuav tawm mus huv cov khoom nyob rau hauv khw txee. cov lus nug tswj science yuav tsum tau ib tug neeg ua hauj lwm to taub txog cov mechanisms ntawm realization ntawm cov khoom thiab cov kev muaj peev xwm kom cov ntaub ntawv ntawm assortment thiab txee lub neej ntawm txhua tus batch ntawm cov khoom.

Niaj hnub no muaj ntau heev hom ntawm khw muag khoom, nyob rau hauv uas cov khoom yog cia ncaj qha rau hauv trading pem teb. Ntawm no nyob rau logistics yuav tsum tau tshwj xeeb cov kev txawj los tsis tua sib sib zog nqus mus rau hauv lub txee khoom uas ua ntej lawm lub sij hawm ntawm cia, thiaj li tsis mus ua rau qhov yuav tsum tau ntawm nws laus. Khoom yuav tsum ua raws li cov nqe lus thiab nyob rau hauv lub sij hawm ua cov khoom los ntawm expiring rau txhua leej txhua tus menyuam, feem ntau siv rau lub hom phiaj no Pallet layout, piv txwv li nomination nyob rau hauv daim ntawv ntawm ib lub voos xwmfab los yog ib tug pyramid ntawm cov khoom nyob rau hauv qhov chaw ntawm lub chav tsev.

Kev sib hloov nyob rau hauv lub chav tsev trading

Rau zoo zog ntawm cov khoom nyob rau hauv ib tug kav yog tsim nyog los saib xyuas tej hauj lwm ntawm neeg ua hauj lwm ntawm lub warehouse thiab kav pem teb. Lub tuam txhab yuav tsum tau tsim muaj ib zaug xwb system khoom labeling, tsim ib lub hom phiaj rau lub zog ntawm cov khoom nyob rau hauv lub warehouse thiab nyob rau hauv lub cuab. Qhov no tsis tsuas pab rau sai sai muag lawv cov khoom, tab sis kuj simplifies lub chaw ua hauj lwm ntawm cov neeg ua hauj. Xav txog qhov tseeb hais tias xws li ib tug kev sib hloov ntawm cov khoom nyob rau hauv lub khw, koj yuav tsum nco ntsoov tias nws tsis yog meaningless permutation ntawm cov khoom los ntawm qhov chaw mus rau qhov chaw, thiab tsim nyog zog. Nyob rau hauv thawj qhov chaw nws yog tsis txhaum rau npas.

Muaj yog ib tug ruaj txoj cai: lub closer rau thaum xaus rau lub cia lub sij hawm, lub ze zog mus rau tus neeg muas zaub yuav tsum tau ua zoo. Yog vim li cas retailers thiab merchandisers tas li lawm lub hnab nrog rau cov khoom, uas nws siv lub sij hawm yuav sai sai no yuav tshaj nyob rau hauv lub thawj kab thiab tshiab - cov rau khoom nyob rau hauv lub thib ob thiab ntxiv mus. Thaum zoo li no yuav tsis tsum sab laug nyob rau hauv lub txee xwb rau cov laus cov khoom, vam hais tias nws yuav yuav li thiab ces peb muab tso rau tshiab. Consumer psychologists hais tias lawv yeej tsis kam noj cov khoom muag los ntawm ib nrab-khoob rhawv. Nws yuav tsum muaj lub siab tus tus tsis ntev los no ntau lawm cov nyiaj tau los, qhov no ua rau nws lub koom haum nrog rau lub freshness ntawm cov khoom. Kev sib hloov ntawm cov khoom nyob rau hauv lub muag khoom cheeb tsam no kuj mob nrog attracting cov neeg muas zaub xim. Yog li ntawd merchandiser yuav tsum xav txog cov lus teb kom paub tseeb tias cov buyer coj tshaj lawm chav nyob thiab xaiv tus feem ntau kim khoom.

kev sib hloov hom

Teb cov lus nug, yog dab tsi cov khoom sib hloov nyob rau hauv lub khw, koj yuav tsum tau nyob rau hauv nws cov ntau ntau yam. Muaj ntau ntau hom ntawm txoj kev ua no.

• Kev sib hloov ntawm tus nqi. Cov feem ntau nyuaj thiab kim txoj kev ntawm lub zog ntawm cov khoom. Nws yog hais tias cov zaub ntawm cov khoom yog chav uas ua nqi. Piv txwv li, nyob rau caij nyoog cov khoom tshaaj nyob rau hauv qhov chaw ntawm lub chav tsev, tus nqi tej zaum yuav ib nyuag ntau zog. Tab sis nws yog tsim nyog los ua tib zoo saib xyuas tus nqi ntawm nws cov competitors. On qhov tsis tooj, cov khoom rau cov uas thov decreases, nws yog ua tau kom txo tus nqi thiab nrog no xyov le caag thiab tuav shares.
• Kev sib hloov rau tus xov tooj. Nws yog txuam nrog ceev thiab cov lus nug npaj. lub ceev Specialist yuav tsum ua tib zoo npaj thiab taug qab tus nqi ntawm cov khoom thiab kom lawv systematic zog los ntawm lub warehouse mus rau lub khw hauv pem teb, tiam sis los ntawm lwm tus - rau warehouses.
• Cov kev sib hloov ntawm lub txee lub neej. Peb twb tham txog qhov no zoo. Nyob rau hauv cov ntaub ntawv no, cov laus cov khoom yuav tsum nco ntsoov lub caij nplooj zeeg mus rau lub buyer ua ntej ntawm tshiab.

kev sib hloov tswv yim

Kws txawj, nrog rau cov lus nug, uas txhais tau tias txoj kev sib hloov ntawm cov khoom, nco ntsoov hais tias qhov no yog tsis yog ib tug "kev sib hloov" ntawm cov khoom nyob rau hauv lub khw. Qhov no ceev faj npaj, txawj xav tsom xam thiab permutation. Khoom thiab merchandiser yuav tsum ua lub analyst muab thiab thov nyob rau hauv raws li tus cwj pwm ntawm ceev los ntawm cov khoom thiab lub zog ntawm Tshuag. Kom txij nkawm ntawm ceev thiab Khoom pab txo cia cov nqi thiab txo tus nqi ntawm cov ntaub ntawv sau tawm cov khoom. Yuav kom muab peev xwm zog ntawm cov khoom nyob rau hauv ib txoj kev sib hloov ntawm lub tswv yim yuav tsum tau tsim, uas muaj xws li logistics cov kev daws, kev daws teeb meem rau cov qib thiab Kev Muag Khoom. Cov tswv yim no yog raws li nyob rau hauv stimulation xeem los yog rov mus yuav, nyob rau kev siv ntawm kev paub txog lub psychology ntawm tus neeg, nyob rau hauv nyiaj txiag, nqe mechanism mus tsim kho kev thov.