International Advertising Festival "Cannes rau tom tsov ntxhuav". Cov winners ntawm lub Success "Cannes rau tom tsov ntxhuav" nyob rau hauv 2015

Advertising Festival nyob txhua xyoo nyob rau hauv Cannes, Fabkis. Tab sis nws tsis yog cia li ib tug sib txeeb video thiab fotoprezentatsy. Qhov no yog ib tug tiag tiag muaj tswv yim extravaganza, sawv cev rau masterpieces ntawm qhov zoo tshaj plaws advertising sau ntawv los ntawm ib ncig lub ntiaj teb no. Geniuses tswv yim tswv yim no coj tuaj rau lub Success "Cannes rau tom tsov ntxhuav" lawv feem ntau thawj, feem ntau muaj kev vam meej, thiab tej zaum lub feem ntau ironic tej hauj lwm. Tus khiav yog tus txheem li thiab lub luag hauj lwm qauv rau ntau xyoo.

Keeb kwm ntawm Advertising Success

Nws tau ntev tau tsim, uas lam thiab directors muab rau lawv movies, thiab musicians - rau lawv cov suab paj nruag. Cov yav tas los yog lub "Oscar", qhov thib ob - "Grammy". Tab sis qhov kev lag luam advertising lag luam yog tsis tsawg feemxyuam neeg ua hauj lwm. Lawv - lub tib tswv yim thiab nquag cov neeg li lam. Thiab yog hais tias yog li ntawd, yog vim li cas nyob rau hauv no coj tsis muaj ib tug prestigious thoob ntiaj teb puav pheej? Nws yog lub tswv yim no thiab tuaj nrog cov pab pawg neeg ntawm advertisers. Nyob rau ntawm lub sij hawm lawv tau muag lub sij hawm ua ntej movies nyob rau hauv theaters, uas sim hawm caij nyoog kom lawv xav hais tias txog kev tsim ib tug nqi rau kev lag luam. Thiab inspired los ntawm lub tswv yim enthusiasts txiav txim siab los nrhiav tau nws mus rau lawv lug txhawb cov miv. Lawv tshwm sim los ntawm tus naas ej Cannes zaj duab xis Success , uas twb tau ntse nyob rau 14 xyoo, thiab nyob rau hauv 1954 lub ntiaj teb no pom tus thawj Success rau advertising creators. Chiv nws twb muaj nyob rau tsis tsuas nyob rau hauv Cannes, tiam sis kuj nyob rau hauv Venice, thiab nyob rau hauv 1977 cov kev sib tw tau pom nws lub tsev thiab tau raug tuav heev dua lwm yam nyob rau hauv Cannes.

Golden Tom tsov ntxhuav Success

International Success "Cannes rau tom tsov ntxhuav" advertising nws muaj nws coveted prizes. Thiab nws tsis yog li ntawd lub cherished statuette tsim raws li zoo siab rau txhom - tom tsov ntxhuav. Cov nuj nqis - lub feem ntau coveted nqi zog ntawm tag nrho cov neeg ua hauj lwm ntawm lub lag luam kev lag luam thoob ntiaj teb. Lawm, feem ntau prestigious - lub golden tom tsov ntxhuav. Qhov no zoo ntawm advertising hauv thawj qhov chaw ntawm lub championship. Tab sis cov "nyiaj" thiab "bronze" yog tsis muaj tsawg hawm thiab hwm ntawm lug txhawb cov miv thiab cov neeg tuaj saib, vim hais tias ntawm ib tug loj tus naj npawb ntawm twv lub pawg neeg pab txiav xaiv ib tug ob peb tiag tiag dlej.

Cov nab npawb ntawm cov nominations nce txhua xyoo. Niaj hnub no nyob rau hauv lub Success "Cannes rau tom tsov ntxhuav" uas hais thiab TV, thiab sib tham sib, thiab sab nraud, thiab txawm xov tooj cua advertising.

Ib tug thoob ntiaj teb advertising Success

Txhua txhua xyoo nyob rau hauv Lub rau hli ntuj nyob rau hauv Cannes, Fabkis nyiaj so koobtsheej los - no xya hnub Success "Cannes rau tom tsov ntxhuav" advertising. Txhua lub sij hawm nws attracts txog 10 000 cov neeg sawv cev ntawm kev lag luam li thiab advertising kev lag luam. Nws yog tsis tsuas cov kev sib tw, tab sis kuj yog ib tug platform rau kev sib koom yaam puab paub thiab daws ceev teeb meem.

Nyob rau hauv Cannes coj ntau tshaj li 16 txhiab tej hauj lwm, cov tswv yim thiab nthuav uas rau exhibition thaum lub Success. Nyob rau hauv tas li ntawd, kev kawm ntawv pov cov neeg sawv cev ntawm lub advertising lag luam. Thiab, ntawm chav kawm, sau cov contest, nyob rau hauv uas ib tug ncaj ncees txiav txim xaiv qhov zoo tshaj plaws nyob rau hauv txhua qeb.

Nominations ntawm cov kev sib tw kev pab cuam ntawm lub Success

Raws li ib feem ntawm tus yeeb yam dhia hnub lub pawg neeg pab txiav xaiv lub yeej nyob rau hauv lub nram no:

• Zaj duab xis.
• Nias thiab sab nraum zoov.
• Sib tham isthawmnev hais tsov ntxhuav.
• Media Tom tsov ntxhuav.
• Direct Tom tsov ntxhuav.
• Promo Tom tsov ntxhuav.
• Titanium Tom tsov ntxhuav.

Nyob rau hauv tas li ntawd mus rau cov pawg, muaj ib tug kev sib tw rau novice advertisers, lub winners ntawm cov uas tseem cim lub Success khoom plig. No sib txeeb yog muaj nyob rau hauv lub moj khaum ntawm lub cov tub ntxhais hluas kev pab cuam, thiab muaj xws li kuj yog ib tug gala yav tsaus ntuj rau cov tub ntxhais contestants. Nyob rau hauv tas li ntawd, lub Festival pib qhov puav pheej "Chain ntawm lub xyoo", "lub koom haum ntawm lub xyoo" thiab "ceg txiv" (rau qhov zoo tshaj plaws ntau lawm studios). Tag nrho cov no thiab yog ib tug kev sib tw ntawm commercials, "Cannes rau tom tsov ntxhuav".

International delegations thiab cov pawg neeg pab txiav

Thaum lub Success "Cannes rau tom tsov ntxhuav" theem ua ke sawv cev ntawm lub lag luam kev lag luam los ntawm tag nrho cov thoob lub ntiaj teb. Los ntawm txhua tus koom teb chaws neeg hais 2: copywriter thiab muaj tswv yim thawj coj. Raws li rau lub pawg neeg pab txiav, muaj yog tseem tsis muaj tsawg nruj me ntsis. Nws qauv muaj txhua xyoo feem ntau fwm thiab zoo-paub cov tub txawg nyob rau hauv lub teb ntawm advertising thiab marketing ntawm nees nkaum lub teb chaws. Nws yog nthuav tias los ua ib tug neeg sawv cev ntawm lub pawg neeg pab txiav no tsuas tau ib zaug. Qhov no txog kev paub, ua ke nrog ib tug heev loj, ib tug tiag tiag kev kawm xaiv ntawm tej hauj lwm ntawm cov neeg koom, ua rau lub nqi zog ntawm lub Success xws li ib tug prestigious puav pheej. Piv txwv li, yog hais tias tus lub tuam txhab yuav tau txais cov "Cannes rau tom tsov ntxhuav" yog tsis muaj nqis ntau mention ntawm lwm yam ntawm nws ua tau: lub ntsiab nqi zog - yog ib tug guarantee ntawm lub professionalism ntawm tus khiav.

Lavxias teb sab tuam txhab uas muag nyob rau hauv lub Advertising Success

Lavxias teb sab ua hauj lwm txhua xyoo koom nyob rau hauv cov kev sib tw kev pab cuam ntawm lub Success. Thiab peb tib neeg pheej muab tsub lub prestigious puav pheej. Piv txwv li, ib tug social project ntawm lub chaw ua hauj lwm "Xibfwb" hu ua "quab yuam politicians mus ua hauj lwm" nyob rau hauv 2013, nws tau sau ib co ntawm cov khoom plig: bronze, nyiaj thiab kub rau tsib tsov ntxhuav.

Ib xyoo ua ntej lawm, lub koom haum Leo Burnett Moscow tau kuj tau txais "kub" rau cov yeeb yam "Lub Nplhaib kev zoo siab", tsim rau lub tuam txhab "McDonald lub." Thiab nyob rau hauv 2011, tib lub pawg tau yeej lub Golden Tsov ntxhuav nyob hauv cov qeb ntawm sab nraum zoov advertising. Yog li, tus nrog paub txog lub Lavxias teb sab creators rau lub thoob ntiaj teb - yog tsis yooj yim dua.

Tom qab qhov kawg ntawm lub Success contestants coj lawv cov ua hauj lwm rov qab mus rau Russia thiab ua presentations nyob rau hauv ntau lub zos nyob qhov twg koj yuav tsis pom tsuas advertising ntawm peb compatriots, tab sis kuj yaam-winners ntawm lub "Cannes rau tom tsov ntxhuav". Moscow, nrog rau St. Petersburg thiab lwm yam loj lub zos, yog ib qho chaw qhov tuav xws shows.

Sab nraum zoov Advertising Festival 2015

Ib qho ntawm feem spectacular thiab muaj tswv yim nominations yog sab nraum zoov advertising. Qhov no banners thiab zog tso nyob ib ncig ntawm lub zos. Lawv lub ntsiab hauj lwm - nyiam xim. Thiab nyob rau hauv pawg no ua hauj lwm, tej zaum cov feem ntau kev thiab muaj tswv yim ntawm tag nrho cov advertisers.

Xyoo no yog tsis muaj kos rau lub Success thiab dua hais qhov feem ntau txawv txawv thiab catchy ua hauj lwm nyob rau hauv qeb Sab nraum zoov.

Tus khiav nyob rau hauv qeb ntawm sab nraum zoov advertising tau ua kua muaj nrog nws lub tswv yim ntawm lub ntiaj teb Gallery, nplooj siab mus rau tus nqi ntawm cov duab noj nrog koj smartphone. Cov phiaj los nqis tes yog ib qhov zoo nyob rau hauv 25 lub teb chaws. Tag nrho cov pib xyaum ua duab rau no peb tes num yuav pom nyob rau hauv Internet los yog TV commercials kua.

Tawm moos tsheb tuam xauj tsev nyob rau hauv Buenos Aires, yog lwm khiav nyob rau hauv qeb. Lub tswv yim yooj yim ntawm billboards - ib tug muaj zog ntuj attraction.

Kaj xyoo no nominees:

- cov me nyuam nyiaj UNICEF, advertising nyob rau hauv them nyiaj yug ntawm lub sib ntaus tawm tsam kev thab plaub hauv Internet;

- advertising Ecofill, muaj pov thawj yuav tsum muaj cov brightest ntawm lub sawv cev thiab sawv cev rau lub sau cartridge lub neej voj voog;

- Advertising Honda lub - Alghanim cov Motors lwm yam, uas pom ib tug siv qhov muag irony nyob rau hauv lub intricate peb zos uas tau mus yuam kev lawm rau cov neeg tsav tsheb;

- Phiaj los nqis tes saib kuv, urging poj niam tsis tso domestic ua nruj ua tsiv, thiab lwm tus neeg.

Advertising Festival "Cannes rau tom tsov ntxhuav 2015". Cov winners

Nyob rau hauv 2015, lub kub "Cannes rau tom tsov ntxhuav" tau txais phiaj los nqis tes, revealing ntse kev thiab pej xeem tej teeb meem. Cov lawv - sotsreklama qhia tiv thaiv poj niam qhov chaw mos mutilation; cia li nkaum kiag ua ke rau ib qhov project ntawm Coca Cola; Advertising rau lub tsev khaws puav pheej ntawm lub Great Patriotic ua tsov ua rog nyob rau hauv lub nroog ntawm Meaux; advertising lub cream, yog tau los mus tiv thaiv txoj kev pheej hmoo ntawm lub mis mob cancer.

Nyob rau hauv tas li ntawd mus rau lub mob ceev teeb meem ntawm cov haiv neeg ntawm lub Festival thiab muab sau tsuas muaj tswv yim txug tej yaam. Piv txwv li, cov ntse hom ironic phiaj los nqis tes, qhia tawm tsam nws ze competitors. Los yog zoo nkauj lub tswv yim ntawm cov cua Asia menyuam, featuring waterfalls thiab lwm yam kev zoo nkauj ntawm lub teb chaws Thaib nyob rau hauv lub influx ntawm tourists. Los yog charming advertising lub Mars, uas qhia tau hais tias lub ntim ntawm cov khoom noj rau cov tsiaj txhu uas tsoo miv. Zoo los yog heev caustic ua hauj lwm Brewer, nyob rau hauv uas muaj yog ib tug ntshiab npaum nkaus mus rau qhov kawg ntawm xyoo tas los FIFA ntiaj teb khob.

Golden tsov - advertising "Oscar" li kev lag luam

Qhov puav pheej txhua xyoo coj tau ua ke ntau qhua los ntawm ib ncig ntawm lub ntiaj teb no nyob rau hauv lub Fabkis Riviera. Ib tug sib txeeb nyob rau hauv prime qhov chaw - lub Petit des Festivals thiab des Congrès. Nws yog tau hais rau hauv lub siab raws li txoj cai ntawm lub Success, rau txoj cai tsis tau tsuas yog nyob rau hauv lub advertising kev lag luam, tab sis kuj nyob rau hauv lub kos duab lub ntiaj teb no. Qhov kev tshwm sim "Cannes rau tom tsov ntxhuav" ib qho chaw ntawm txoj kev ywj pheej thiab creativity, cohesion thiab originality, tab sis dhau ntawd, lub Success nta yooj yim contest tsim nyog ntawm cov theem ntawm lub koom haum thiab txaus cai. Qhov kev tshwm sim yog ib tug ntawm lub kaum tseem ceeb tshaj plaws kev cai txheej xwm nyob rau hauv Fabkis, nrog rau lub npe nrov Cannes zaj duab xis Success.

Tsis tag li ntawd no, cov kev sib tw "Theoulesurmer Tom tsov ntxhuav" commercials - yog qhov chaw ntawm ib tug lub rooj sib tham ntawm businessmen thiab tuam txhab uas muag ua hauj lwm nyob rau hauv lub advertising kev lag luam, ib qho chaw sib tham txog ntau yam teeb meem thiab kev lag luam kev daws teeb meem ntxiv nws kev loj hlob, cov kev pauv ntawm invaluable kev creators nyob ib ncig ntawm qhov chaw ua si.

Yog li, tus nqi "Cannes rau tom tsov ntxhuav" - yog ib qho ntawm feem zoo-paub thiab high-profile ntiaj teb no festivals. Nws muaj peev xwm muab ib tug pib rau beginners thiab perpetuate lub npe nto moo. Thaum cov kev sib tw nws tsis yog dab tsi txoj cai los yog cov nyiaj, lub tseem ceeb tshaj plaws - creativity thiab muaj tswv yim xav, uas yeej yog tiag tiag zoo tshaj plaws.