Hom thiab cov hauj lwm zoo ntawm mailings nyob rau hauv hu chaw.

Niaj hnub no, tej qauv ntawm telecommunication kev pab hais txog ntawm lub tshaj tawm hais tias cov npe thiab lub sij software thiab kho vajtse, thiab kev sib txuas lus muaj peev xwm - ua lag ua luam center, marketing, PR lub koom haum, Center xov tooj kev muag khoom, hu-center - ib tug zoo affordability ntawm cov kev pab cuam ya muaj ib tsab xov xwm ntawm cov ntaub ntawv thiab / los yog cov lus qhia thiab advertising qhov xwm ntawm ib tug los yog ntau tshaj switching raws nrog cov neeg muas zaub. Cov ntawv xov xwm nyob rau hauv daim ntawv thov yuav siv lug txhim khu cov kev pab, thiab chaw pib lub degree ntawm cov neeg muab siab npuab lub tuam txhab, lub lag luam tawm kos / hom, khoom / kev pab cuam (ntawv xov xwm - ceeb toom ntawm cov nuj nqis, cov nqi koj tshuav ntawm lub xeev, promotions, kev hloov nyob rau hauv cov kev cai ntawm lub lag luam, pricing , contractual kev sib raug zoo, thiab lwm yam) los yog mus tsim kho cov neeg siv kev thov rau ib qho / khoom tshiab / cov kev pab, thiab nyob rau hauv qhov tseeb -. tshawb nrhiav thiab nyiam cov neeg muas zaub (cov ntaub ntawv thiab advertising ntawv xov xwm hais txog cov khoom tshiab / cov kev pab cuam, lawv cov kev pab cuam, nyiaj cheb nyob rau yam khoom / kev pab cuam, thiab lwm yam).

Feem ntau, lub prevailing feem ntau ntawm cov distributions muaj hnub no - SMS, MMS tej zaum hom lus, faxes, thiab raws li email, xws li Direct Mail. Tej faib yog yuav luag tag hloov cov tsoos chaw nyob xa ntawv ntawm lub thib ob ib nrab ntawm lub xyoo pua xeem rau ntawm daim ntawv, uas tau nqa tawm nrog kev pab los ntawm e-mail cov kev pab cuam, tab sis nyob rau lub sij hawm ntawd, thiab xa SMS, fax, Direct Mail yog maj hloov los ntawm tshiab cov ntaub ntawv ntawm tis, qhua tuaj noj mov cov lus qhia, thiab cov ntaub ntawv thiab advertising lus - los ntawm IP daim ntaub ntawv telephony, web cov chav sib tham thiab, ntawm chav kawm, kev sib raug zoo xov xwm, raws li zoo raws li unicast ntawm kev nplij siab rau tus neeg muas zaub sib txuas lus raws. Qhov no yog vim lub fact tias:

• xa SMS vim nws loj neeg es nkees thiab nyob rau hauv Feem ntau raug muab tshem tawm los ntawm cov xov tooj txawb tsis muaj kev nyeem ntawv, tshwj xeeb tshaj yog txij thaum cov chaw kho mob ntawm mobile sib txuas lus thiab mobile pab kiag li lawm feem ntau siv tsis yooj yim rau kev nyeem ntawv fonts;
• xa MMS kim heev thiab yog tsis txais los ntawm tag nrho cov mobile sib txuas lus pab kiag li lawm;
• xa email, xws li Direct Mail ntse thiab mus tas li sim los ntawm tus neeg siv ntawm spam email neeg modules;
• txhua yam tsis muaj kev zam "loj heev" faib thab plaub rau cov neeg siv ntawm mobile terminals, e-mail neeg, thiab yog li muaj ib tug tsis zoo feem on neeg muab siab npuab lub tuam txhab, lub lag luam tawm kos / hom, khoom / kev pab cuam.

Nyob rau hauv sib piv rau lub "loj" faib "pipeline" hom niaj hnub hu center muaj hnub no:

• Unicast txheem hom - tej SMS messaging, MMS, fax, email, Direct Mail, tab sis teem rau ib tug neeg siv ntawm tus mobile davhlau ya nyob twg / email neeg nrog nws tseem nyiam vim lub hnub nyoog pab pawg neeg, yog txivneej los pojniam, haiv neeg, kev sib raug zoo raws li txoj cai. Xws li ntawv xov xwm xa mus rau tus neeg siv nyob rau hauv ib hom yoog mus rau yooj yim rau nws kev sib txuas lus channel (SMS - pensioners thiab cov neeg laus, cov ua hauj lwm pejxeem nrog mobile terminals - SMS, MMS, email cov ntawv xov xwm, cov hluas, preferring ntse tes - SMS, MMS chaw nyob xa ntawv, ntawv ceeb toom los ntawm hauv daim ntawv thov IP ). Nyob rau tib lub sij hawm cov ntaub ntawv thiab advertising faib tsis tau tsuas yog tsim los hloov mus rau qhov yooj yim sib txuas lus channel hom ntawv, tab sis kuj zoo li tus los ntawm ib tug kev siv cov nrog cov ntawv nyeem / tsim, feem ntau xis rau lub hnub nyoog pab pawg neeg, yog txivneej los pojniam, haiv neeg, kev sib raug zoo raws li txoj cai;
• Unicast (posts, posts) nyob rau hauv kev nthuav niches rau ua lag ua luam neeg ntawm kev tes hauj lwm, blogs, microblogging rau lub tuam txhab hom nplooj ntawv nyob rau hauv kev tes hauj lwm, qhov chaw uas hu rau center neeg teb xov tooj tsis tau tsuas yog ua ib qho kev cov ntaub ntawv thiab advertising los yog muab lus qhia lus, tab sis 24/7 yog lub luag hauj lwm rau xav cov neeg siv cov lus nug, xws li lub suab thiab video sib tham.