Direct li - yog ib txoj kev zoo ntawm advertising los yog tsis?

Tam sim no loj hlob advertising xov xwm, xws li xim, pub los nag, los yog es cov nyiaj advertisers. Thiab, ntawm chav kawm, nrog rau cov kev loj hlob ntawm lub lag luam thiab ua rau kom lub advertising nyiaj txiag. Advertising nws tus kheej yog them los ntawm lub tuam txhab uas muag ib yam khoom (cov kev pab). Thiab thaum ib tug neeg buyer tau mus thab muag khoom ib tug product (kev pab), nws tseem them thiab advertising, tus nqi ntawm uas twb muaj nyob rau hauv tus nqi. Nplooj ib tug coj txawv txawv teeb meem: tus txiv neej nws tus kheej them rau advertising yuav tsum tau caum. Nyob rau lub ntiaj teb no scale, qhov no ua rau txoj kev loj hlob ntawm cov neeg tiv thaiv kab mob rau qhov no zoo ntawm chais. Lawv saib lawv nyob rau TV, tab sis tsis pom. Mloog xov tooj cua, tab sis tsis hnov. Peb yuav hais tias qhov advertising lag luam yog overheated. Ob peb cov neeg xav txog ib tug rov qab. Feem ntau cov advertisers tau ntev resigned rau lub fact tias nrog ib tug ncig ntawm 1 lab luam nyob tsis muaj ntau tshaj li 200 hu, thiab ua tau yuav cov khoom rau txog 10 neeg. Qhov seem 999.990 cov neeg muas zaub yog tsuas poob, tab sis rau lawv thiab tau them nyiaj. Yog vim li cas tam sim no ntau tshaj li ib nrab ntawm cov advertising nyiaj ntws mus rau hauv lub cheeb ntawm lawv li cas los yog lawv li cas. Yuav ua li cas yog nws?

txhais

Direct li - yog ib tug tus kheej thiab xim kev kho mob rau cov neeg siv los ntawm mail (los yog e) los yog hu xov tooj sib txuas lus. Ib txhia xav txog nws ib tug zoo tswv yim rau kev nrhiav tshiab cov neeg. Thiab cov uas twb muaj lawm lawv li cas yuav qhia txog tshiab promotions, lus, zoo li ntawm ib tug tshiab khoom, thiab lwm yam Nws kuj yuav pab kom cov txoj kev ntawm lub tuam txhab duab nyob rau hauv lub zej zog thiab tswj kev sib raug zoo nrog cov neeg muas zaub: .. pom tawm lawv cov kev xav tau, raws li tau zoo raws li mus rau lub tuam txhab thiab cov khoom. Analysis ntawm cov ntaub ntawv no yuav tau kho qhov zoo tshaj plaws luam kev thiab ua rau kom lub tuam txhab competitiveness.

Hom Direct Marketing

Nws yog to taub hais tias nyob rau hauv lub advertising lub hom phiaj yog siv tag nrho cov tau txhais tau tias kev sib txuas lus (TV, xov tooj cua, cov phau ntawv Magazine thiab thiaj li nyob. D.). Tab sis qhov zoo tshaj lawv li cas hom kev kawm ua hauj lwm los ntawm lub xov tooj thiab email. Cia xyuas lawv nyob rau hauv kom meej.

telemarketing

Nyob rau hauv cov ntaub ntawv no, mus qhia rau tej zaum cov neeg muas zaub uas siv xov tooj. Nws yog tseeb hais tias xws li ib txoj kev them nqi, tab sis nws muab lub sij hawm los mus ua kom pom tseeb rau cov neeg uas xav tau kom dhau lub advertising lus.

mail

Postal lawv li cas - ib tug muab tso ua ke, ntau lawm thiab chaw nyob xa ntawv ntawm promotional lus kom meej cov tib neeg uas txaus siab li tej zaum cov kev pab. Nyob rau hauv recalculation ib saib cov kev pab cuam (khoom) tawm kim heev. Nyob rau lwm cov tes, lub siab selectivity ntawm kev kho mob yuav ua rau txoj kev no zoo heev.

zoo

1. Targeting cov neeg muas zaub. Tej zaum qhov no yog qhov tseem ceeb tshaj plaws kom zoo dua ntawm lawv li cas. Tsis muaj lwm yam li lub cuab tam tsis muab tib lub ntsiab.

2. Muaj peev xwm "catch" cov neeg muas zaub nyob rau ntawm lawv qhov chaw nyob. Thaum cov neeg muas zaub yog nyob rau hauv tsev, ua ntej lawv yuav ua tau "mus txog" los ntawm lub TV. Nyob rau hauv txoj kev ntawm lub tsev ua hauj lwm thiab rov qab yuav pab advertising tej yam tshwm sim thiab xov tooj cua. Nyob rau hauv kev ua hauj lwm nws tus kheej yuav muaj cuam tshuam los ntawm cov lag luam magazine. TV thiab xa lawv li cas - yog tus muaj peev xwm los txhawb ib tug neeg tuaj saib hais txog ntawm nws qhov chaw nyob.

3. ceev teb. Telemarketing tso cai rau koj mus saib cov hauj lwm zoo ntawm muaj nyob rau hauv ib ob peb teev. Advertising raws li nyob rau hauv xov tooj cua thiab TV ua rau nws tau mus ntsuam xyuas ib ob hnub xwb.

4. Puas siab puas ntsws selectivity. Xov lawv li cas, piv txwv uas muaj tsis tu ncua nyob rau hauv lub lag luam, cia mus rau tej yam psychographic pawg. Nyob rau hauv ntau cov lus yooj yim, cov neeg uas muaj ib txoj kev ntawm lub neej thiab style. Cov phau ntawv Magazine thiab ntawv xov xwm no kuj muab rau tej lub pawg ntawm cov pejxeem, tab sis siab selectivity, lawv tsis muab.

5. Ntau possibilities rau cov lus teb. Qhov ntau lub caij rau cov neeg teb, cov cuam sai thiab kam lawv yuav hais tau. Yog hais tias koj siv telemarketing, lawv yuav yuam kom cov khoom los ntawm lub xov tooj. Thaum e-mails - xa ib tug nug. Tshaj tawm hauv xov xov xwm xws cib fim li cas tsis muab. Nyob rau hauv Feem ntau, tsuas muaj ib txoj kev kho mob. Qhov teeb meem nrog rau tag nrho cov tshaj tawm hauv xov tawm yog raws li nram no: tus tuav yuav tsis rov qab mus, yog tias koj tsis muaj sij hawm los sau ntawv cia ib tug xov tooj. Nyob rau hauv xws li mob, cov lus teb yog pes tsawg. Thiab nyob rau hauv advertising hauv xov tooj cua, thaum ib tug neeg qhua tuaj noj mov mus rau hauv lub tshuab, sau ntawv mus rau tus xov tooj yog tsuas tsis yooj yim sua, vim hais tias nws muaj peev xwm ua rau muaj kev huam yuaj.

6. Geographic selectivity. Nyob rau hauv feem ntau tus neeg mob, lawv li cas xaiv ib co kev cov cheeb tsam. Thiab nws yog nyob ntawm no 100% siv tau cov chaw nyob xa thiab telemarketing. Tom qab tag nrho, koj yuav pom zoo, nws yog dag mus thab muag khoom nyob rau hauv ib tug magazine, faib thoob plaws hauv lub teb chaws, yog tias 90% ntawm koj cov neeg tuaj saib yog tsuas yog ib lub nroog.

xaus

Rau ntau tus neeg, lawv li cas yog txuam heev dua lwm yam nrog rau cov lag luam hu cov chaw thiab muab faib rau leaflets. Tab sis qhov no yog cia li ib tug stereotype. Nyob rau hauv qhov tseeb, lawv li cas - ib txoj kev ntawm lub tsev ntev-lub sij hawm kev sib raug zoo nrog tus neeg, tsis yog tus tactics ntawm tej yam tuam txhab uas muag thiab stocks. Nyob rau hauv qhov tseeb, nyob rau hauv cov tswvyim no muaj xws li tag nrho cov txhais tau tias ntawm advertising raug siv ib tug ncaj qha kev sib cuag nrog tus neeg.