Dab tsi yog qhov khoom siv xov xwm tawm? Cov khoom siv xovxwm: qauv

Yam khoom, tsis muaj teeb meem zoo li cas nws yog, xav tau kev pab. Tsuas yog kev tshaj tawm ua rau nws pom zoo rau tus neeg tau txais kev pab. Nyob rau hauv no txoj kev los ntawm lub rooj sib txoos kab mus rau lub counter yuav tsis ua li cas tsis rau hauv xov xwm.

Cov cuab yeej siv los ntawm cov kws ua haujlwm los tsim tej yam kev mob rau tus neeg paub yuav tsum yog ob qho tib si rau cov neeg sau xov xwm thiab rau tus neeg tau txais kev pab ncaj qha.

Nws yog hais txog cov cuab yeej PR tsis txaus.

Media ...

Cov thawj ntawm cov cuab yeej yog cov khoom siv xov xwm, uas yog cov ntsiab lus ntawm cov ntaub ntawv txog qhov khoom (kev pabcuam), nrog rau cov qauv ntawm cov qauv ntaub ntawv, kev nthuav tawm, uas yog cov tshiab tas li.

Kev tshaj lus Askiv txhais tau tias cov lus qhia txog qhov ntawm qhov kev tshaj tawm.

Cov ntsiab lus ntawm cov khoom siv xov xwm

Ib txheej ntawm cov lus qhia yog ua tiav yog tias nws muaj cov ntaub ntawv hauv qab no:

- lub npe ntawm cov ntawv xov xwm;
- rov hais dua los ntawm kev sawv cev ntawm lub tuam txhab mus rau nws cov neeg tuaj saib;
- cov ntaub ntawv xov xwm biographical thiab cov ntsiab lus tseem ceeb txog kev tshaj tawm, nws qhov chaw;
- Cov ntaub ntawv qhia txog kev tso tawm xov xwm thiab lwm cov ntawv ceeb toom;
- Kev faib khoom ntawm cov neeg tuaj saib ntawm cov neeg pom thiab nyeem ntawm cov xov xwm;
- cov ntaub ntawv hais txog cov xwm txheej tshiab, cov teeb meem tshwj xeeb, cov ntaub ntawv xov xwm tshiab-tawm suab kuj tuaj yeem luam tawm tau;
- lub ntsiab tshwj xeeb ntawm qhov chaw tshaj tawm;
- cov lus qhia nrog cov tswv yim txog cov neeg xauj khoom thiab cov neeg koom tes los ntawm cov tswv yim tsim tawm;
- Cov npe ntawm cov seem thiab lawv cov kev siv sib xyaws (feem ntau tau hais hauv cov rooj ntsej muag, uas ua rau nws to taub zoo dua qhov kev txhawb zog ntawm qhov kev qhia tshwj xeeb no, tsis yog lwm tus);
- Nqi rau cov khoom siv advertising thiab PR, kev koom tes hauv cov ntsiab lus tsis tsim tawm;
- kev yuav tsum muaj rau cov khoom siv npaj txhij: mock-ups, commercials thiab cov ntawv luam tawm, PR-project;
- cov khoom dhau los yog kev sib cuag, i.e. Cov ntaub ntawv hais txog tus neeg los yog pawg neeg ntawm cov neeg uas yuav muab tag nrho cov ntaub ntawv tsim nyog hauv cov seem ntawm kev tshaj tawm thiab kev tshaj tawm.

Media khoom siv (piv txwv li nyob rau hauv tsab xov xwm) tso cai rau koj tau tshaj cov lus qhia nyob rau hauv ib qhov chaw.

Lub hom phiaj ntawm kev tso tawm cov ntaub ntawv tshwm sim nyob rau hauv daim ntawv (daim ntawv qhia, phau ntawv xov xwm), thiab hauv xov tooj hluav taws xob ntawm cov khoom hauv lub network. Kuj tseem muaj hom rau cov suab thiab tso tawm suab.

Lub tswv yim ntawm "media kit" yog ze rau lwm lub hauv paus ntawm PR. Nws yog tib lub caij uas tsim los rau hauv xov xwm tsis hais thawj zaug.

Lwm cov cuab yeej uas pabcuam hauv kev tshajtawm xovtooj yog cov khoom siv xovxwm.

"Tus neeg sau xov xwm txoj kab ntawv"

Xovxwm khoom - los ntawm lus Askiv "xovxwm khoom" - txhais ua "teeb (teev) hauv xovxwm".

Tej zaum, lub ntsiab thib ob hauv kev tseem ceeb tom qab tso tawm xovxwm thaum lub sij hawm nthuav tawm.

Qhov tseem ceeb ntawm cov khoom siv xovxwm yog los muab cov neeg sau xov xwm nrog luv luv, tiam sis cov ncauj lus qhia txog cov txheej xwm tam sim no, lawv cov neeg tseem ceeb, thiab, ntawm chav kawm, lub tuam txhab nws tus kheej. Cov ntaub ntawv hais txog keeb kwm yav dhau los, cov ntaub ntawv hais txog lub tuam txhab cov neeg sawv cev thiab nws cov kev ua tau raug muab. Yog tias nws yog ib qho lus nug ntawm qhov khoom lossis kev pabcuam, qhov tseemceeb yog los ntawm txoj haujlwm zoo tshaj plaws.

Tus txheem ntawm "nplaub tshev"

Vim peb twb tau pom tias cov khoom siv xovxwm yog ib co txheej xwm ntawm cov ntaub ntawv xov xwm ntawm kev tshaj xov xwm, nws yuav tsum tau ua rau: rau kev yoojyim ntawm nws txoj haujlwm, nws yuav tsum tau qee txoj kev ua kom muaj kev ncaj ncees.

Qhov thib ob lub npe ntawm cov keeb kwm ntawm pej xeem kev sib raug zoo yog "ib phau ntawv rau cov neeg sau xov xwm", vim nws yog nyob rau hauv no txoj kev uas "tus cwj mem pen" npaj lawv cov ntaub ntawv.

Yog tias koj npaj siab ua haujlwm rau ntau lub sijhawm, tom qab ntawd tus tsim ntawm daim nplaub tshev nws tsim nyog los ntxiv cov ntsiab lus uas yuav pab kom yooj yim rau cov txheej txheem ntawm cov ntaub ntawv. Qee lub sij hawm, xim dawb siv rau qhov no.

Ntxiv cov ntsiab lus ntawm cov khoom siv xovxwm cov lus qhia, cov duab nrog cov lus sau thiab tom qab siv cov lus nrig raws li cov ntawv sau nrog rau lub hauv paus. Raws li txoj cai, cov no yog cov ntsiab lus tseeb thiab cov neeg ua tim khawv txog cov keeb kwm keeb kwm.

Sau qhov feem ntau ntawm sab xis - qhov tseem ceeb tshaj plaws, nyob rau sab laug ntau qhov chaw ntxiv cov ntaub ntawv.

Qhov kev xaiv thib ob rau kev kho cov khoom siv xovxwm yog ib daim ntawv uas luam tawm ib zaug. Tau kawg, xws li cov khoom siv yooj yim los siv, tab sis lub downside yog tsis muaj peev xwm ntxiv nws nrog cov ntaub ntawv tshiab, thiab tus nqi ntawm cov nyiaj txiag yog ntau dua nyob rau hauv thawj version.

Nws yog ib qhov tsim nyog yuav tau muab cov ntaub ntawv tiv tauj rau ob daim nplaub tshev thiab daim ntawv qhia, koj tuaj yeem muab xovxwm tso nrog qhov teeb meem ntawm cov lag luam ntawv, uas yuav muab tso rau hauv.

Txawm li cas los xij, xav kom zoo dua txog qhov tseem ceeb ntawm cov cuab yeej no rau PR, nws yog tsim nyog them nqi rau ib qho piv txwv ntawm lawv cov kev siv.

Tshaj tawm xov xwm ntawm phau ntawv xov xwm. Piv txwv ntawm kev hloov

Lub magazine tau ntev tau suav hais tias yog ib qho ntawm cov ntaub ntawv tshaj tawm kev tshaj tawm txoj haujlwm. Tam sim no, suab tsis tau ib yam dab tsi tau hloov lawm, tsuas yog cov tsos ntawm kev sau analogs hauv lub network tau ntxiv.

Niaj hnub cov ntaub ntawv ntawm cov khoom siv xov xwm rau cov ntawv xov xwm yog txhawb nqa los ntawm cov animation, suab thiab video accompaniment, infographics. Cov kev taw qhia ntawm txhua feem yog los xyuas kom meej tias cov ntaub ntawv tsis tsuas yog nco qab, tab sis kuj raug txais lawm.

Rau kev nkag siab ntawm qhov tseemceeb ntawm lub tswvyim ntawm "media kit" nws tsim nyog los saib cov qauv ntawm nws qhov kev siv. Cov kev qhia txog cov ntawv nthuav tawm muaj cuab kav ua txhua yam. Yog li, tus qauv zoo tshaj plaws yog cov ntawv xov xwm hauv kev ua si ntawm "Football", lub ntsiab ntawm cov ntaub ntawv uas muaj cov ntaub ntawv qhia txog cov ntawv tshaj tawm, nws txoj kev tso tawm, cov ntsiab lus yuav siv, tus nqi, thiab muaj cov ntaub ntawv qhia txog cov neeg nyeem. Nrog kev pab los ntawm cov animation, cov cim uas yog raug tsim hauv cov chaw uas tsim nyog.

Lub hom phiaj ntawm daim ntawv no ua rau cov haujlwm tseem ceeb ntawm kev txiav txim siab xaus, kev muag khoom. Txij li thaum tus neeg tau txais kev pab twb tau tag nrho cov lus qhia thawj zaug, tus thawj tswj tsuas tau tham nrog nws tsuas yog cov ntsiab lus meej rau qhov xaus ntawm qhov kev pom zoo.

Ntxiv nrog rau daim ntawv luam tawm, vim yog txoj kev loj hlob ntawm kev siv ntau yam, lawv tsim cov suab thiab yeeb yaj kiab duab rau cov ntawv xov xwm.

Lwm qhov piv txwv ntawm lub xov tooj cua kab yog ib tus neeg paub zoo uas paub hauv lub ntiaj teb ntawm kev zam, kev zoo nkauj, kev sib raug zoo - Cosmopolitan.

Tag nrho cov hauj lwm ntawm tus tsim tawm ntawm phau ntawv no yog qhia txog cov ntaub ntawv tseem ceeb tshaj plaws rau cov nyeem ntawv, thiab yuav tsum muaj txhua zaus, "Cosmo" tau tso nws cov qauv hauv lub network.

Thawj nplooj ntawv ntawm lub website ntawm Cosmopolitan qhia txog cov teeb meem kev hloov, qhov feem pua ntawm kev nyeem tau. Kuj tseem muaj ib qhov txuas rau cov xov xwm sib tham ntawm cov neeg tswj haujlwm thiab lub sijhawm los nug cov lus nug ntawm kev txaus siab rau kev tshaj tawm los ntawm "kev xa ntawv".

Raws li peb twb tham txog cov sawv cev hauv online ntawm cov khoom siv xov xwm, peb yuav tsum tsis txhob muaj lub sijhawm los tham txog cov npe "ELKHART Tseeb". Nws cov kev ua ub no yog sib koom ua ke nrog eTruth.com, qhov chaw uas nws tau xov xwm xov xwm thiab kev tshaj tawm txog kev tshaj xov xwm txog lub tuam txhab.

Wireless hom ntawm no hom ntawm phau ntawv hais txog "ELKHART Tseeb" tso cai rau kom muaj kev sib koom tes los ntawm cov neeg tuaj saib lub hom phiaj. Ntawm no, txhua lub sijhawm, tus neeg tau txais kev pab tuaj yeem tau txais xov xwm tshaj tawm thiab cov ntaub ntawv qhia txog cov kev hloov hauv Elkhart, thiab tau txais cov kev sib txuas mus rau qhov chaw uas haum rau qhov kev thov no. Hauv cov txheej xwm hauv Internet xws li, cov neeg muaj lub sijhawm tsis tau txais cov ntaub ntawv, tabsis los ntawm cov blog uas muaj nyob hauv cov kab ntawv hauv Internet, sib pauv tswv yim, koom nrog kev cai dab qhuas, txais tswv yim, tsim kev sib txuas lus tshiab. Nrog rau thaj chaw dav dav muaj ib daim ntawv tshaj tawm tsab xov xwm, thiab npaj rau nws cov kev ua ub no yog daim calendar.

Nyob ntawm eTruth.com tsuas yog cov lus tseeb thiab cov ntaub ntawv muaj tseeb muab rau cov neeg tuaj xyuas. Ua ntej yuav xa mus rau lub tsev hais plaub cov neeg nyeem thiab cov neeg tuaj saib xyuas network, tag nrho cov yeeb yaj duab, cov ntawv xov xwm raug ua tiav. Tag nrho cov ntaub ntawv yog muab kho tas li.

Daim ntawv online yog ntxiv nrog daim ntawv luam "ELKHART Tseeb", uas yuav pab nrhiav cov lus qhia txog kev tshaj tawm txog kev tshaj xov xwm hauv kev luam tawm, feem ntau hauv ntawv xov xwm.

Lwm cov dej num ntxiv rau cov kev pabcuam hauv cov kev lomzem ua tau rau ntawm lawv tus kheej, uas tau tso cai rau cov neeg qhua tuaj txog 85,500 nyeem ib lub limtiam.

ETruth.com cia txhua tus los nrhiav kev daws rau kev siv lawv txoj kev lag luam.

Piv txwv ntawm cov khoom siv xovxwm

Xovxwm khoom yog ib qho tseem ceeb rau txoj haujlwm ntawm cov neeg sau xov xwm. Nws txoj kev tso cai rau koj tsim ib qho kev npaj sib tham. Cov ntawv xov (qauv) tuaj yeem tau ntxiv los sis txo qhov nce raws li txoj cai.

Yog li, piv txwv li, koj tuaj yeem xav txog ntau cov qauv.

Piv txwv ib

Ua thawj tus qauv, peb yuav nthuav tawm lub tuam txhab "Petrol Petrol Terminal". Tus essence ntawm lub tuam txhab kev ua si yog los muab kev pabcuam kev thauj mus los rau kev thauj mus los ntawm "dub kub".
Lub tuam txhab xov khoom ntim yog sau nrog:
- Ib txoj kab lus ob-txoj kev tso tawm nrog cov ntaub ntawv ntawm ib qho kev pabcuam tshiab uas muab los ntawm lub tuam txhab nrog cov ntaub ntawv keeb kwm yav dhau los ntawm kev khomob;

- Nyob ntawm qhov tseeb-daim ntawv - cov ntaub ntawv uas muaj xov xwm txog kev koom tes ntawm cov neeg koom tes;

- cov ntaub ntawv xov xwm uas qhia cov ncauj lus txog lub tuam txhab nrog cov lus tshaj tawm "Petersburg Oil Terminal: Nag hmo. Hnub no. Tag kis ", uas tau kos npe los ntawm Tus Thawj Coj Thawj Tswj Hwm I. Teleshev;

- Daim ntawv pov thawj nrog cov ntaub ntawv li nram qab no: lub tuam txhab cov chaw tsim khoom, cov khoom ua tau zoo, kev muaj feem txog kev coj ua, cov teeb meem ntawm ib puag ncig.

Cov khoom siv xovxwm qhia txog txhua yam tseem ceeb ntawm lub tuam txhab, qhia nws qhov zoo tshaj plaws, thaum tsis advertising, tab sis qhov tseeb los ntawm qhov tseeb.

Piv txwv ntawm ob

Cov xovxwm tso tawm tau, raws li peb tau hais lawm, sawv cev tsis yog cov khoom siv thiab cov kev pab cuam, tab sis kuj tseem npog cov txheej xwm ntawm ntau yam xwm txheej. Ib qho piv txwv no yog qhov kev tshaj tawm ntawm cov kev sib tw ntawm cov tswv cuab ntawm lub Chamber of Commerce tag nrho hauv tib Petus.

Lub ntim ntawm cov ntaub ntawv ntawm qhov kev tshwm sim yog teem tawm nyob rau hauv peb nplooj ntawv, uas kev txhawj xeeb ua hauj lwm ntawm Chamber of Commerce rau lub sij hawm ntawm 2000.

Tus downside ntawm cov ntawv sau tiav yog qhov qhaj ntawv ntawm lub taub, uas yog hloov ntau txoj kab kev qhia ncaj.

Cov ntsiab lus yog rau kev ntsuam xyuas ntawm cov dej num ntawm Chav Ua Haujlwm, ntau qhov chaw yog muab los saib xyuas cov teeb meem kev ua haujlwm, nrog rau cov kev npaj rau yav tom ntej. Daim ntawv qhia muaj cov ncauj lus txog ib pawg tuam txhab uas ua rau American Chamber of Commerce. Kuj muaj nyob rau hauv xovxwm tso tawm yog Daim Ntawv Qhia Tshaj Tawm, uas muaj xya nplooj hauv ntim.

Raws li lub tuam txhab yog tsim los rau tus neeg siv khoom siv txawv teb chaws, txhua yam lus qhia yog sib txawv ua lus Askiv, thiab qhov kev tshaj tawm zaum kawg tau muab qhia nyob rau hauv daim ntawv ntawm ib phau ntawv me.

Piv Txwv Peb

Nws yog ib qhov tsim nyog siv cov khoom siv xovxwm rau kev tshaj tawm tsuas yog tsim cov tuam txhab tsim. Xov xwm tso tawm rau hauv rooj plaub no nthuav qhia cov neeg tuaj tawm tswv yim rau cov tsim tawm tshiab (khoom) thiab muab cov ntaub ntawv xa mus rau lub tuam txhab cov ntaub ntawv raug cai.

Cov khoom ntawm cov khoom siv xovxwm yog tsim los ntawm:

- daim npav ua lag luam;

- cov ntaub ntawv hais txog cov kev pabcuam lossis khoom muag ntawm lub tuam txhab;

- Cov khoom suab ntxiv.

Sau lub ntsiab lus saum toj no, nws yuav tsum raug sau tseg tias nyob rau xyoo tas los cov qauv ntawm cov khoom siv hluav taws xob tau raug hloov dua tshiab.

Cov kev hloov ntawm lub hom khoom siv tawm los ntawm nws daim tseem ntawv, ua ntej tshaj plaws, muaj kev cob cog nrog kev tsim kho. Txij li thaum tam sim no lub neej ntawm txhua ntawm peb yog ib nrab ntawm tag nrho Internet chaw, ces cov hom ntawv PR yog tsiv muaj.

Tau kawg, tib lub sij hawm cov ntawv luam tawm tsis tau mus, lawv tsuas tau txais ib daim ntawv sib txawv. Yog li, yuav luag txhua daim ntawv tshaj tawm yus tus kheej muaj ib nplooj ntawv hauv Internet, uas yog ib daim ntawv magazine, tab sis tsuas yog hauv lub vas sab.

Thiab cov neeg sau xov xwm tseem tsis tuaj yeem ua tsis tau lawv cov ntawv ua haujlwm.

Cov neeg kho mob xav tau kev tshaj tawm dav hlau thiab cov xovxwm tso tawm tau khaws nws qhov tseeb, txij thaum thawj daim ntawv yog daim npav khiav hauj lwm ntawm txhua lub phiaj xwm, thiab tsis muaj tus thib ob nws tsuas yog cov ntsiab lus ntawm cov ntawv luam, thiab cov kev ua ub no rau kev nthuav qhia ntawm cov khoom lossis kev pabcuam.

Cov cuab yeej PR yog cov neeg pabcuam rau txoj kev daws teeb meem thiab cov ntaub ntawv tsis.