Publications thiab sau ntawv cov khoom, Copywriting
Copy-muab tshuaj txhuam - dab tsi yog qhov no? Yuav ua li cas yuav ua rau daim ntawv-muab tshuaj txhuam?
Sau ntawv uas yog tsim rau cov ntsiab lus, webmasters thiab qhov chaw tus tswv tsev feem ntau muaj nrog lub tswvyim ntawm "daim ntawv-muab tshuaj txhuam". Thiab lo lus no yog tshaj tawm nrog pom tseeb tsis zoo connotation, thiab txawm ceev faj, ua rau cov uninitiated neeg siv paj nyob rau hauv tus tsis paub thiab tus mysterious lub sij hawm. Yog li ntawd dab tsi yog qhov tsab-muab tshuaj txhuam thiab yuav ua li cas txaus ntshai nws yog?
Copy-muab tshuaj txhuam - nyiag lwm tus neeg lub phau ntawv
Copy-muab tshuaj txhuam - tus ceev tshaj txoj kev uas yuav tsim ib tsab xov xwm los ntawm tag nrho los yog ib nrab daim ntawv lwm tus neeg lub phau ntawv. Qhov no lub sij hawm yog tau los ntawm cov lus Askiv lus: daim ntawv - "daim ntawv", muab tshuaj txhuam - "muab tshuaj txhuam". Siv tus qauv no txhais tau hais tias Reiter nrhiav ib los yog ntau tshaj cov khoom uas zoo xws li nyob rau hauv lub ntsiab, thiab qhov chaw kawm yog nws tsis muaj kev hloov cov ntawv nyeem. Hais tias yog, raws li txwv mus rewriting (hloov cov ntawv nyeem los tsim ib tug tshwj xeeb cov khoom tshiab), luam-muab tshuaj txhuam - yog tub sab tub nyiag lwm tus neeg lub tswv yim thiab cov ntawv thiab cov muab rau lawv raws li lawv tus kheej.
txim kopipasta
Nws yuav zoo li uas daim ntawv-muab tshuaj txhuam - ib txoj kev zoo rau beginners nyob rau hauv copywriting thiab qhov chaw cov tswv uas xav sai sai sau koj qhov kev pab rau cov ntsiab lus. Fast, pheej yig thiab yooj yim. Txawm li cas los, cov hauj lwm ntawm lwm tus neeg lub cov khoom tsis mus unnoticed nyob rau hauv Internet, uas tam sim no imposes lub feem ntau stringent uas yuav tsum tau rau cov kiv cua ntawm plagiarism. Thiab lub txim yuav zam tsis, thiab ua tsis ncaj ncees rau tus sau, uas txiav txim siab los ua kom yuam kev tus neeg muas zaub. Los ntawm cov qauv no feem ntau chaw uasi novice sau ntawv tsis paub hais tias xws li ib daim qauv-muab tshuaj txhuam, li cas thiab lub txim yog.
Copy-muab tshuaj txhuam rau tus sau - ib tug ntoo khaub lig rau kev sau ntawv ua hauj lwm
Muaj ntau copywriters, pib koj txoj kev mus rau sab saum toj ntawm lub txawj sau ntawv tawm kev, ua ib tug ruam yuam kev. Xav tau tsim cov khoom kom sai li sai tau, lawv yog tub sab tub nyiag cov ntsiab lus los ntawm lwm qhov chaw thiab nqi xauj tsev rau lawv cov neeg muas zaub los yog tso rau lawv nyob rau hauv cov ntawv nyeem exchanges rau cov muag khoom. Txawm hais tias yuav-yuav sau tswj kom Outwit tus neeg muas zaub, nco ntsoov mus xyuas cov kev pauv ntawm cim cov khoom rau lub xub ntiag ntawm plagiarism thiab rau txim rau nws rau lub tsab-muab tshuaj txhuam. Qhov kev pab cuam no yeej tsim rau cov hom phiaj, lub sij lub uniqueness ntawm cov ntawv nyeem raws li ib feem pua thiab muab mus rau qhov chaw ntawm cov ntaub ntawv uas twb muaj neeg nyiag.
Yuav kom ncaj ncees sau stringent ntsuas yog siv: downgrade, tsis zoo xyuas, thiab txawm xauv qhov account. Thiab nrog ib tug ntau ntawm tsis zoo xyuas thiab tsawg kev nws yuav nyuaj heev los yeej muaj cov kev ntseeg siab ntawm cov neeg muas zaub. Raws li yog lub npe hu, rau txawj sau ntawv lub koob npe nrov - uas yog tag nrho, yog li cov neeg uas xav mus ua ib tug hauj lwm ntawm kev vam meej copywriter, nws yog zoo dua tsis siv daim ntawv-muab tshuaj txhuam.
Copy-muab tshuaj txhuam rau tus tswv ntawm lub site - thaiv cov hlab kev pab cuam
Tej qhov chaw yuav pib nrog ib tug tso cai ntawm lub indexing txheej txheem (qhov sib ntxiv ntawm ib qho chaw nyob rau hauv ib tug kev tshawb fawb cav database). Lub hom phiaj ntawm tej webmaster - thawb nws kev pab cuam nyob rau hauv sab saum toj txoj haujlwm nrhiav tau. Koom nyob rau hauv kev tshawb fawb cav indexing robots, uas nws lub ntsiab hauj lwm - mus xyuas rau ntawm daim ntawv-muab tshuaj txhuam, uniqueness thiab zoo sib xws rau lwm cov kev pab, cov ntsiab lus ntawm cov ntawv tshiab. Ntais ntawv yog qhia raws li ib feem pua, thiab yog hais tias qhov tsab xov xwm yuav tsum tau kiag li tau theej los ntawm twb indexed chaw, cov ntsiab lus yuav tsum tau ntshai li plagiarism. Raws li koj paub, plagiarism - yog tub sab tub nyiag khoom thiab copyright cuam tshuam. Plagiarism yog txim los ntawm txoj cai lij choj, tsis muaj tsawg loyal rau hauv no hwm thiab kev tshawb fawb xyaw kev ntsuas.
Nplooj ntawv qhov chaw, uas tau raug nrhiav tau los ntawm daim ntawv-muab tshuaj txhuam yuav tsis tso cai rau indexation los yog kev pab kiag li ncaim los ntawm ob lub Performance index ntawm kev tshawb fawb xyaw ( "Yandex" thiab Google). Qhov no txhais tau tias luag tshawb yuav las mees no lub website, thiab nws yuav tsis mus tawm nyob rau hauv cov kev tshwm sim ntawm lawv qhov teeb meem. Ib tug yuav tsuas xav thov txim rau tag nrho cov kev siv zog rau cov qib ntawm qhov chaw, lub sij hawm cov nyiaj thiab lub tswv nws tus kheej, uas, Ntxiv, yuav tsum tau muaj kev txhaum lub luag hauj lwm rau plagiarism thiab copyright cuam tshuam.
hom kopipasta
Raws li tau piav saum toj no, cov tsab-muab tshuaj txhuam - yog reprinting cov khoom los ntawm lwm qhov chaw. Nyob rau tib lub tsab-muab tshuaj txhuam yog dawb, grey thiab dub.
Dawb tsab-muab tshuaj txhuam - xo mus
Qhov no qhov kev tso kawm ntawm cov ntaub ntawv los ntawm lwm qhov chaw muab tus nquag txuas rau qhov khoom. Nyob rau hauv cov ntaub ntawv no, cov tsab ntawv yuav tsis muab suav hais tias ib tug tau ua txhaum. Ib tug piv txwv ntawm qhov chaw, cia littered nrog daim dawb-muab tshuaj txhuam - kev tes hauj lwm. Tag nrho cov ntawv, dab neeg thiab dab neeg uas yuav tsum tau ib tug neeg clicking "zoo li" cov nyees khawm, "qhia", tso muaj nrog ib tug hais txog ntawm qhov (uas yog cov nplooj ntawv nrog rau cov khoom, thiab tsis nyob rau lub site xwb).
Grey tsab-muab tshuaj txhuam - lub "txoj cai ntawm xya"
Qhov no reprint khoom uas siv tsis tau ib qho web page, thiab nyob rau hauv kev pab nws tus kheej. Grey plagiarism tso cai nrhiav xyaw, tab sis, nrog ib yam kev mob: txoj kev yog muaj feem xyuam tsuas yog thaum lub qhov chaw nyob rau hauv kev nrhiav tau los ntawm kev luam cov lus, tsis muaj ntau tshaj li xya ( "txoj cai ntawm xya"). Yog hais tias koj siv kopipasta qhov chaw yuav ua rau hauv lub yim, nws feem ntau yuav tos rau lub xauv, li ntawd, thaum uas siv cov qauv no, xav txog tag nrho cov yam.
Dub kopipast - cov ntsiab lus tub sab tub nyiag
Nyiag lwm tus neeg lub phau ntawv tsis muab ib co mus rau cov thawj cov ntaub ntawv xa mus rau raws li ib tug dub tsab-muab tshuaj txhuam. Algorithms khiav tshawb fawb xyaw thiab tau lub npe menyuam yaus "Nres ntawm lub Clones", nruj me ntsis tiv thaiv plagiarism, tsis txhob tsis-cim ntawv nyeem rau indexing. Yog li ntawd, webmasters tsis tshua resorted mus rau luam-muab tshuaj txhuam, preferring rewrites los yog sinonimizirovat thawj tsab xov xwm rau cov khoom tshiab.
Ib tug tsim nyog tsab-muab tshuaj txhuam. Yuav ua li cas yuav ua rau ib lub website rau cloned ntaub ntawv?
Yog hais tias koj tsis txiav txim siab mus xaiv rau ib daim ntawv luam-muab tshuaj txhuam (thiab nrog rau txoj kev mus kom ze nws tseem yog peev xwm los tsim nyiaj), koj yuav tsum nyeem cov kev cai ntawm kev cai lij choj "cloning" ntawm cov ntaub ntawv uas:
- Tus tswv tsev los yog tus sau nws tus kheej yuav tsum muab rau koj daim ntawv tso cai rau muab ib co mus indexed lawv lub website nyob rau hauv cov khoom ntawm koj kev pab.
- Permissible siv dawb (nyob rau hauv uas tsis tshua muaj mob, gray) kopipasta.
- Nws yog zoo dua los mus tsim ib qhov chaw uas muaj cov cim ntawv tshaj 10 qhov chaw nrog cloned cov khoom.
- Copy-muab tshuaj txhuam rau ib tug me me scale (30 feem pua) yog tsis txaus ntshai, tab sis tus mob no siv mus rau qhov chaw uas muaj nyob rau 2-3 xyoo.
- Ua ntej tsim ib qhov chaw mus luam tau-muab tshuaj txhuam sau nws 20-25 cim cov khoom, tos rau lawv indexing, thiab nyob rau hauv cov ntaub ntawv ntawm ib tug muaj kev vam meej lub sij hawm taub txua dilute cov ntsiab lus ntawm cov theej ntaub ntawv.
- Ntawm kuj zoo kawg tseem ceeb yog lub zaus ntawm tshiab thiab cov lus qhia nyob rau hauv koj lub website thiaj li feem ntau raws li ua tau, ntxiv cov khoom tshiab.
- Nyob rau hauv txhua rooj plaub, lub dawb daim ntawv-muab tshuaj txhuam - nws tsis yog raws li high-zoo cov ntsiab lus, xws li copywriting. Txawm piv txwv tias yog tias tag nrho cov uas yuav tsum tau no dua qhov chaw nrog nws cov ntaub ntawv.
Yuav ua li cas nrog plagiarism?
Yog hais tias koj tus kheej yog ib tug tsim txom los ntawm plagiarism, nrhiav tau koj cov khoom nyob rau hauv lwm yam websites, koj yuav tsum tau ua cov nram no:
1. Qhia rau tus tswv ntawm uas cov ntaub ntawv uas muab lo rau nws cov kev pab, nws yog ib tug tub sab, thiab mus qhia nws mus rau qhov chaw ib qhov txuas mus rau tus thawj ntawv nyeem.
2. Nyob rau hauv cov ntaub ntawv uas, yog tias qhov kev thov yog tsis quav ntsej li, koj yuav ua tau ib tug tsis txaus siab rau Google Adsense, los ntawm kev uas tsheb khiav yog monetized, "Yandex.Webmaster" uas fights spam. Bots tam sim ntawd muab tso rau ib lub lim nyob rau hauv uas tsis yog-cim cov lus qhia pab.
3. Tus zoo tshaj plaws txoj kev mus nrog plagiarism - ib tug tsis txaus siab mus rau lub hosting lub tuam txhab, uas ua hauj lwm "tub sab". Yog hais tias dub kopipasta fact yog muaj pov thawj, qhov chaw tam sim ntawd thaiv.
Lub hom phiaj ntawm txhua txhua webmaster, blogger thiab qhov chaw tus tswv tsev yog rau txoj hauj lwm ntawm nws cov "tus me nyuam" nyob rau hauv lub saum toj kab ntawm lub SERPs. Qhov zoo tshaj plaws txoj kev uas yuav txhawb koj kev pab - sau nws nrog nthuav, pab tau, thiab feem ntau cov tseem ceeb - lub cim ntxiv. Ib daim ntawv-muab tshuaj txhuam - nws tsis ua hauj lwm, tab sis, theej nws npub daim ntawv. Tab sis txawm hais tias koj tswj rau yob tawm xws li ib qhov chaw nyob rau hauv lub forefront, nws yuav tsis kav ntev, raws li tas plucked rau tej lim. Yog li ntawd nws yog zoo dua muab lub tswv yim no thiab sim los ua ib yam dab tsi tshiab thiab tseem cia nrog.
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