Yuav ua li cas yog ib tug piv txwv? Piv txwv - nws ...

Feem ntau ntawm peb paub hais tias cov kev lag luam ua hauj lwm (piv txwv yog ib feem ntawm nws) sawv cev rau lub caij tseem ceeb rau nqa mus rau kev ua lag luam ntawm ib yam khoom tshiab thiab kom thov rau twb muag muaj khoom. Ntawm cov hoob kawm, lub ntsiab uas siv los ntawm marketers rau ib ntev lub sij hawm yog tus advertising. Tab sis tsis yeej ib txwm mus txhawb kev muag khoom ntawm nws txaus. Nyob rau hauv no hais txog, hnub no muaj ntau tuam txhab uas muag muaj resorted mus rau qhov cuab tam li zauv (shares ntawm giveaway khoom kuaj). Kev mus ntsib nrog lub tswvyim tom qab kev kawm ntawm nws lub sij hawm, muaj nuj nqi thiab hom.

Yuav ua li cas yog ib tug piv txwv?

Nyob rau hauv luv luv, peb yuav hais tias cov zauv - yog ib lub cuab tam los ntawm cov khoom nce qib nyob rau hauv kev ua lag luam los ntawm lub tsev ntawm free kuaj, los yog lub tsev kuaj raws li ib tug lawm nrog rau cov purchase ntawm lwm yam khoom. Nyob rau hauv cov ntaub ntawv no, qhov kev kuaj yuav hnov nyob rau hauv lub khw, kis los ntawm lub tsev rau ib lub tsev rau tej cov neeg muas zaub, xa, thiab lwm yam Raws li cov kws txawj, piv txwv - .. Qhov no yog ib qho ntawm qhov zoo tshaj txoj kev yuav pab txhawb tau ib yam khoom tshiab. Txawm li cas los, kev siv ntawm no lub cuab tam qhia tau hais tias tau zoo heev nyob rau hauv cov ntaub ntawv ntawm qhov yuav tsum tau rau kom kev muag khoom, uas tau ntev lawm tam sim no nyob rau hauv kev ua lag luam.

Thaum nws ua rau kev nkag siab rau nqa tawm cov zauv?

Qhov no ua li cov kev taw qhia yog pom zoo rau siv nyob rau hauv cov nram no peb yam:

- Koj coj mus rau kev ua lag luam ib yam khoom tshiab thiab xav paub nrog nws tej zaum buyers.

- tsis yog li ntawd zoo ntawm cov kev pab ntawm koj cov khoom qhov kev thov rau nws, thiab koj xav kom daim duab.

- Koj xav ua lag luam kev tshawb fawb, lub hom phiaj uas yog kom paub seb yuav ua li cas koj cov khoom yog zoo li tib neeg.

Yuav ua li cas zoo yog sampling?

Raws li peb tau pom, piv txwv - qhov no yog ib tug tsis tshua zoo cuab tam. Tom qab tag nrho, lub peev xwm buyer yuav muaj ib tug tshwj xeeb lub sij hawm los xyuas lub ntim thiab nws txheem, muaj pes tsawg leeg, saj, yooj yim uas siv, thiab lwm yam ntxwv ntawm cov khoom. Thiab tag nrho cov no yog dawb kiag li. Lub ntsiab kom zoo dua ntawm no yog nyiam xim rau koj hom yog dab tsi ua rau nws ua tau rau tus neeg muas zaub hloov los ntawm ib tug competitor rau koj cov khoom.

Piv txwv li yog ib tug tshwj xeeb lub cuab tam, vim hais tias nws tso cai rau koj los mus them ib tug ntau yam ntawm cov khoom no. Qhov no zaub mov, thiab tshuaj pleev ib ce, thiab perfumery thiab koj tus kheej kho mob khoom, thiab tsiaj cov khoom, thiab ntau npaum li cas.

Ntxiv mus, piv txwv yuav nqa tawm tsis tau tsuas yog nyob rau hauv lub qhov chaw ntawm ncaj qha muag khoom los ntawm cov khoom (xws li, piv txwv li, wine), tab sis kuj nyob rau hauv qhib chaw (txoj kev, chaw ua si, thiab hais txog. N.). Qhov no thiaj li tau cov nqi thiab muaj teeb meem nyob rau hauv kev sib koom tes qhov kev txiav txim ncaj qha nrog cov kev tswj ntawm lub khw muag khoom outlets. Yog li ntawd, rau sum txog, peb muaj zoo ntawm no ua li lub cuab tam.

zoo ntawm cov zauv

Ib txhia tseem ceeb cov kev pab cuam muaj xws li:

- attracting xim uas tus neeg txais kev pab rau koj cov khoom.

- Tseem muaj ib tug buyer hloov los ntawm cov neeg sib tw 'khoom rau koj hom.

- Tsim los ntawm cov neeg siv tsis tau tau nws nce koj cov khoom.

- Tsev thiab ntxiv dag zog rau qhov zoo daim duab ntawm koj hom nyob rau hauv lub qhov muag ntawm tej cov neeg muas zaub.

ntawm ntau yam piv txwv

Muaj peb lub ntsiab qhov chaw ntawm sampling li. Peb muaj tau nrhiav kom paub ntau ntxiv txog lawv.

1. Faib cov khoom kuaj. Qhov kev xaiv no assumes tias cov khoom yog nyob rau hauv lub pob, uas tso cai rau tej zaum buyer coj nws nrog koj thiab, yog tias tsim nyog, siv rau lwm yam hom phiaj nyob rau hauv tsev. Qhov no zoo ntawm cov zauv no yog hu ua qhuav piv txwv. Leej tawm kuaj yuav ua tau txhua txhia qhov chaw: nyob rau hauv txoj kev, nyob rau hauv lub subway, khw centers, etc. Nws yog nthuav tias koj yuav saib tau ib tug piv txwv nyob rau hauv cov tsev kho mob ... Seemingly nkees tom qab tus me nyuam rau cov poj niam tsis rau advertising ntawm tej khoom muag. Txawm li cas los, ib co tuam txhab uas muag, tsuas yog los ntawm muab khoom rau me nyuam mos zov, muab raws li khoom plig ntawm cov tub ntxhais leej niam ib tug tag nrho ntau yam ntawm free khoom dluab. Yog hais tias ib tug poj niam yuav txaus siab rau qhov zoo ntawm cov khoom, nws yog heev yuav hais tias nyob rau hauv lub neej yav tom ntej nws yuav siv cov khoom no xyov hom.

2. Caw. Qhov no hom ntawm cov zauv no yog hu ua lub ntub zauv. Nyob rau hauv cov ntaub ntawv no, tej zaum buyers muaj sim cov khoom ncaj qha mus rau cov ntsiab lus ntawm kev muag khoom. Yog li, kom yuav hais tias yog tus neeg yuav nyiam cov saj los yog lwm yam ntxwv ntawm cov khoom, nws yog nyob ntawm no, rau ntawm qhov chaw, yuav tsum tau mus yuav nws.

3. HoReCa. Qhov no hom ntawm cov zauv muaj xws li cafes, khw nojmov thiab cov chaw ntiav pw. Nyob rau hauv cov ntaub ntawv no, raws li ib tug txoj cai, mus rau nram qab no cov khoom no: kas fes, dej qab zib los yog haus dej haus cawv, luam yeeb.

Yuav ua li cas yuav tsum xyuam xim rau cov koom haum ntawm sampling

Nyob rau hauv thiaj li yuav sib tw rau cov qib ntawm koj cov khoom dhau nrog lub siab tshaj plaws kev vam meej, nws yog tsim nyog los noj mus rau hauv tus account lub yam nram qab no:

• Kom thiab txaus nyiam zaub tsim nrog cov khoom mus kuaj, raws li zoo raws li promoters ntawm cov kev kawm. Tsis tas li ntawd them ze mloog mus rau lawv cov tsos, vim hais tias lawv yuav yog tej zaum cov neeg muas zaub koj cov khoom.
• Xaiv ntawm lub hom phiaj cov neeg tuaj saib, qhov chaw thiab lub sij hawm ntawm kev txiav txim. Nws yog ib qho tseem ceeb los mus laij raws nraim thaum lub taw tes rau ntawm kev muag khoom mus ntsib tus loj tshaj plaws xov tooj ntawm koj tej zaum cov neeg muas zaub.
• Nco ntsoov mus ib zaug dua kom paub tseeb tias lub khw uas koj npaj mus faib free dluab, cov khoom no yuav tau muas.
• Saib xyuas cov hauj lwm ntawm promoters. Tom qab tag nrho, nws yog tau hais tias nws tsuas muab koj daim kuaj, muab lawv rau faib.