Lub essence ntawm branding thiab ABC tsom xam

Branding - ib tug neeg qhia tias yog leejtwg ntawm lub koom haum. Lub keeb kwm ntawm branding muaj nws cov hauv paus nyob rau hauv ancient sij hawm. Muaj neeg pab leg ntaubntawv hais tias lub hom muaj tib lub xov tooj ntawm lub xyoo raws li ib tug kev vam meej. Raws li cov kev tshawb fawb muab pov thawj hais tias cov keeb kwm ntawm branding yuav tsum havzoov rov qab mus rau 2250 BC Nws yog ib nqi sau cia hais tias lub Lavxias teb sab keeb kwm ntawm branding yog npaum li cas luv luv. Nws yog tsis txhaum hais tias ib tug xov tooj tseem ceeb ntawm zoo-paub hom Lavxias teb sab - hluas heev. Nyob rau hauv txhua lub teb chaws ntawm lub ntiaj teb no branding yog sib txawv, raws li ib tug txoj cai, vim hais tias ntawm qhov sib txawv nyob rau hauv mentality thiab lub hom phiaj audiences. Nws yog to taub hais tias qhov kev siv thiab creation ntawm cov kev pab cuam rau kev tsim cov hom nyob ntawm seb lub intentions ntawm cov thawj coj ntawm tuam txab.

Yuav kom txhim kho txoj kev competitiveness ntawm lub koom haum siv lub scientific thiab methodological them nyiaj yug ntawm branding. Lub essence ntawm branding yog tus txheej txheem ntawm cov khoom ntau yam zoo thiab qhia cov cuab yeej rau kev ua lag luam khoom. Peb yuav hais tias nws yog cov lus ntawm lub neej niaj hnub, uas yog raws li nyob rau hauv kev ua lag luam kev sib raug zoo.

Cia peb ABC tsom xam nyob rau hauv mus siv cuag thiab to taub cov lus. Qhov no yog ib tug ntawm cov cuab yeej los mus taw qhia tseem ceeb cov khoom, pawg, hom ntawm ib tug lub tuam txhab. Nws yog raws li nyob rau hauv lub Pareto txoj cai, uas hais tias 20% ntawm cov chav nyob nqa lub tuam txhab 80% profit. Qhov no txoj ntsiab cai yuav tsum muaj ntaub ntawv tsis tau tsuas yog rau cov khoom. Qhov tsom xam nyob rau hauv no txoj kev yuav ua tau cov neeg muas zaub, human resources, khoom ua si.

Yuav kom ua tau ABC tsom xam Ive particular lub koom haum yuav tsum tau khaws cia yuav tsum sau npe ntawm ib tug kwv yuav tsum tau analyzed, nws cov lus tsa suab yog reflected nyob rau hauv lub software. Txwv tsis pub, yuav muaj tsis muaj dab tsi rau kev tsom xam.

Ua ntej peb yuav tsum tsim kom muaj ib daim ntawv qhia txog kev muag khoom rau ib lub sij hawm ntawm lub sij hawm, rau ib co pawg thiab hloov cov ntaub ntawv, piv txwv li, nyob rau hauv excell. Cov tsab ntawv ceeb toom, raws li ib tug tsawg kawg nkaus, yuav tsum tau ntsum xyuas khoom tsab xov xwm, yog hais tias tus khoom uas analyzed, thiab ncaj qha mus thaws rov los lub qhov muag. Yuav pib nrog yooj yim daim ntawv qhia txog daim ntawv no yog nyob rau hauv Excel, vim hais tias qhov kev pab cuam yog heev saj zawg zog thiab feem ntau.

Tom qab ntawd, cov ntaub ntawv yuav tsum tau txheeb nyob rau hauv nqis kev txiav txim ntawm kev muag khoom. Vim li no cov peb yuav tau txais tag nrho cov nqi thiab yuav tsum tau mus de tau tawm ib tug 80% thiab 15%.

Ces, ntxiv txog qhov muag, pib nrog lub siab tshaj plaws kev ua tau zoo, raising tau nyob rau hauv ib tug ntxiv kiag. Raws li ib tug tshwm sim, nws yuav ua rau accumulative tag nrho. Qhov twg cov nyiaj yog sib npaug zos rau 80% ntawm peb cov ntsuas no yog qhov tsim nyog los muab tso rau lub ciam teb. Nws yuav yog li yuav tau cov chav kawm ntawv A.

Tom qab ntawd peb tau hauv chav kawm ntawv B, cia siab rau tus tib ntsiab cai yuav tsum tau 15% ntawm peb cov profits. Peb muaj cov chav kawm ntawv. Tag nrho cov seem cov khoom yuav raug txwv kom muab zais nyob rau hauv chav kawm ntawv C.

ABC tsom xam muaj xws li peb cov chav kawm ntawv:

Class A muaj cov khoom uas coj lub feem ntau profit lub koom haum, yog tias qhov nyiaj yog analyzed. Yog li ntawd, qhov no qeb yuav tsum tau ib tug ntau tej xim.

Class B muaj xws li cov khoom uas kuj muaj txiaj ntsim. Nyob rau hauv cov ntaub ntawv no, ib tug xov tooj ntawm cov khoom nyob rau hauv cov hoob kawm no nws yog ua tau los txoos ua rau cov tub kawm A.

Class C comprises cov khoom uas muaj lub peev xwm mus tshem tawm los ntawm ntau yam, raws li unjustifiably frozen cuab tam ntawm lub koom haum, nyob ib tug tseem ceeb feem ntawm qhov chaw nyob rau hauv warehouses thiab muab cov txee, thauj los yog haus human resources. Nws yog ib nqi sau cia ib puas ua ABC tsom xam, tsis txhob ua hasty cov lus xaus kom deb li deb, kom txog thaum koj pom cov duab loj loj.

Nrog rau cov khoom uas tsom xam yog tau thiab tsim nyog los xyaum ua tej yam. Nyiaj, turnover, tag nrho cov kev muag khoom tej zaum yuav txuam rau kev tsom xam. Tom qab ua ob peb variants ntawm no tsom xam, peb yuav tau txais ib tug ua ke hauv chav kawm ntawv AB los yog SA, piv txwv li, turnover + profit. Txawm nyob rau hauv no tsom xam muaj kev cuam tshuam lub essence ntawm branding, muaj nyob rau hauv qhov sib txawv ntawm cov private nyiam uas sib sau ua ke cov kev txaus siab ntawm tib lub teb chaws.