"Koteks" los (Kotex): assortment, nqi thiab kev xyuas

Huv phuam da dej - ib qho ntawm feem nrov khoom rau cov poj niam. Qhov no yog vim li: txhua txhua lub hlis rau kev ncaj ncees nrog txiv neej pw, vim lub peculiarities ntawm nws lub cev kev ib co physiological tsis xis nyob. Thiab nyob rau hauv thiaj li yuav tiv nrog lawv, cia li thiab tsim nyog txhais tau tias ntawm kev tu cev xws li gaskets.

Yog hais tias nyob rau hauv ancient lub sij hawm poj niam siv wool, canvas, nroj tsuag, thiab tom qab ntawd - zoo tib yam paj rwb khoom, gauze los yog paj rwb ntaub plaub, tab sis tam sim no xws kiag li tsis muaj kev txiav txim zoo. Niaj hnub nimno cov ntsaws ruaj ruaj nti nqus thiab tiv thaiv to, tiv thaiv kom txhob tau txais ib tug kab mob hauv lub cev thaum lub sij hawm tseem ceeb heev hnub.

Hom "Koteks"

Niaj hnub no, ib tug ntawm cov thawj coj nyob rau hauv lub siv thiab ua thiab muag khoom ntawm cov khoom rau poj niam tu cev hom yog "Koteks". Lub npe los ntawm ob English lus - paj rwb ( "Paj Rwb") thiab kev ntxhib los mos ( "kev ntxhib los mos, qauv '), uas tag nrho qhia nyob tus yeees ntawm cov khoom. Tu khoom ntawm lub hom coj thiab hlub tsis tau tsuas yog los ntawm Lavxias teb sab shoppers, tab sis kuj muaj ntau cov poj niam los ntawm lwm lub teb chaws.

Nyob rau hauv txee ntawm peb khw muag khoom noj koj yuav nrhiav tau cov nram qab no cov khoom "Koteks":

- tso;

- panty hnab twb qhib lawm;

- tampons.

Khoom "Koteks" yog xis, thawj thiab txaus nyiam ntim nyob rau hauv tib style, thiab liab thiab dawb, uas yog tsim los ua ob peb zog:

- chaw los ntawm prying ob lub qhov muag tus txheem ntawm lub pob;

- Ib qho yooj yim nrhiav "Koteks" khoom ntawm cov general assortment nyob rau hauv lub khw;

- aesthetically pleasing tsim, ua paj poj niam cov neeg muas zaub.

Ib me ntsis keeb kwm

Lub keeb kwm ntawm lub hom pib nyob rau hauv lub deb 1872, thaum ib tug ob peb ua lag luam nyob rau hauv ib tug ntawm lub xeev ntawm North America twb nrhiav tau, lub tuam txhab Kimberly-Clark Corporation newsprint. Ib me ntsis tom qab, muaj invented cellulose wadding.

Thaum lub sij hawm lub ntiaj teb ua ntej ua tsov ua rog, qhov no wool vim hais tias ntawm nws cov high haum tau siv tau rau ntaub nplaum. Cov poj niam uas ua hauj lwm raws li ib tug nais maum, kwv yees li nws nyob rau hauv nws yeej muaj tseeb muaj nqis thiab pib siv thaum lub sij hawm tseem ceeb heev hnub es tsis txhob ntawm rags thiab qub khaub ncaws.

1920 twb cim los ntawm qhov kev tso tawm ntawm tus thawj batch ntawm hais txog poj niam tsis muaj kab mob los, muaj raws ntawm ob peb khaubncaws sab nraud povtseg ntawm cellulose wadding, gauze qhwv. Lub ntsiab kom zoo dua ntawm cov khoom yog nws ib siv. Feem ntau cov poj niam uas tsis tau ntxuav cov khoom siv indefinitely.

Nyob rau hauv 1920, thaum lub zus tau tej cov sanitary napkins tau muab tso rau hauv kwj deg, thiab tshwm sim Kotex hom nws tau sau npe.

Pov tseg huv cov khoom "Koteks" ua tiag tiag revolutionary khoom. Thiab rau lawv loj tis yog tag nrho yuav tsum ua. Yog hais tias nws twb tsis yog rau ib tug "tab sis": kev sib tham nrog rau lub npe ntawm cov poj niam txoj kev ua poj niam hais tias tib ntshai ib yam dab tsi mas indecent, vim hais tias cov neeg uas nws twb tsis tau mus thab muag khoom pawm no ntau npau "Koteks". Duab yuav tsum tsis txhob yuav muaj nyob rau hauv lub loj neeg. Thiab muag khoom kuj tseem yuav nyob rau hauv qhov chaw.

Coj noj coj ua hom Kotex kev txiav txim siab tau ua ntawm kev koom tes nrog rau lub advertising neeg sawv cev A. Lasker. Nws tuaj mus nrog lub siab rau qhov no heev rhiab qhov teeb meem, thiab yog thawj zaug uas cawm nej dim ntim gaskets los ntawm tag nrho cov inscriptions thiab kos duab. Tam sim no, tsis muaj leej twg ntawm lwm tus yuav tsis tau twv li cas yog nyob rau hauv lub wrapper pob. Cov kauj ruam thib ob yog nws tus kheej-kev pab cuam khw muag tshuaj: ob ntim muab tso rau tom ntej no mus cov nyiaj ntsuab register, nyob rau hauv ib tug ntawm lawv yog cov uas sawv daws yuav tso "Koteks", thiab lwm yam npaj rau cov nyiaj. Thaum lub pob ntawd, ib tug poj niam yog txaus hais lo lus "Koteks", thiab tus kws muab tshuaj ib zaug nws los ua tseeb hais tias nws twb nrhiav tau rau.

Yuav luag ib txhij nrog lub Kimberly-Clark Corporation twb koom nyob rau hauv kev kawm rau kev ncaj ncees nrog txiv neej pw nyob rau hauv relation mus lub sij hawm no. Cov tshwm sim ntawm lub phiaj los nqis tes twb advertising nyob rau hauv cov phau ntawv Magazine rau cov poj niam. Gaskets "Koteks" thaum kawg los ua lug paub.

Thaum lub sij hawm tom ntej lub sij hawm Kimberly-Clark Hoobkas ntau lawm zoo:

- nyob rau hauv lub 1930s, nws yog invented ncoo, xam rau ib tug sib txawv npaum li cas ntawm cov kua - thiab lub Super Junior;

- nyob rau thaum kawg ntawm lub 1940s nrog lub conveyor nqis chaw tshwj xeeb rau tub ntxhais hluas ntxhais: Kotex Slenderine thiab Kotex Zeb Deb - lawv tau soj ntsuam raws li qhov zoo tshaj plaws shoppers hauv ob sab phlu teem rau lub hnub nyoog no pawg.

XXI xyoo pua cim ib tug tshiab milestone nyob rau hauv lub keeb kwm ntawm lub Kotex hom. loj-scale advertising phiaj los nqis tes nyob ib ncig ntawm lub ntiaj teb no tau raug deployed, thiab lub ntim no kiag li redesigned. Tus tshiab tsim, lub npe hu rau hnub no, muaj cov duab feem ntau cov poj niam kawm nrog liab pos nphuab, paj, mem pleev di ncauj, lace panties.

Uas yog zoo dua - tampons los yog pawm no ntau npau?

Ntawm cov tag nrho hom, "Koteks" assortment ntawm pawm no ntau npau tseem yog cov feem ntau nrov. Qhov no yog vim li nram qab no zoo dua lawv tampons:

- lub gasket yog suab tsis muaj caij nyoog mus ua kab mob;

- txiav txim rau lub sij hawm ua haujlwm yog yooj yim dua thaum uas siv cov ib tug tampon;

- muaj kev tshwj xeeb tis uas tiv thaiv to;

- lawv yog cov ntau yooj yim rau siv (tshwj xeeb tshaj yog yog hais tias muaj yog tsis muaj chaw mus ntxuav koj ob txhais tes, uas tas yuav tsum tau qhia txog ntawm ib tampon);

- nyob rau kev tsim kho tsis tau tsis nco qab lawm;

- raws li cov rwb absorbs kiag tag nrho cov ntawm cov kua hauv lub paum, tshem nws yuav ua tau heev tsis kaj siab;

- pawm no ntau npau yuav siv tau nrog rau tej xov tooj ntawm cov kev xaiv.

Txawm li cas los, nyob rau hauv lub ntsiab lus "Yog nws zoo dua mus tampons los yog pawm no ntau npau" yuav cam rau ib tug ntev lub sij hawm. Yog li ntawd thawj ntawm tag nrho cov xaiv nyob nkaus rau tus poj niam nyiam.

Cov kab kev los ntawm Kotex pawm no ntau npau

Qhov no pab pawg neeg ntawm cov khoom no yuav muab faib mus rau hauv 2 hom, txhua tus uas muaj ob peb yam khoom:

1. Pa gaskets:

- Kotex Ultra "qub";

- Kotex Ultra "super";

- Kotex Ultra hmo ntuj;

- Kotex Hluas "qub";

- Kotex Lux "qub";

- Kotex Lux "super."

2. Txhua hnub tso:

- Kotex "qub";

- Kotex "super slim";

- Kotex Lux "qub Deo";

- Kotex Lux "super slim deo".

Kotex Ultra "qub"

Cov taub txuas cim "4 ncos", uas qhia rau tus txheej txheem haum. Nyob rau hauv nruab nrab ntawm txhua tus lom yog ib tug tshwj xeeb absorber txheej ceev Nqus, tau nqus cov kua nyob rau hauv cia li ib tug ob peb lub vib nas this. tso rau sab saum toj them nrog ib tug Mesh nto, uas tiv thaiv to. Qhov tshwj xeeb tsim tso cai rau lub flaps securely muab lawv mus rau lub khaub ncaws. Gaskets muaj muag nyob rau ib lub pob ntawm 10 daim, qhov nruab nrab nqi - los ntawm 130 mus 150 rubles ib pob.

Kotex Ultra "super"

Gaskets "Koteks» Ultra "super" yog tsim rau ib tug hnyav paug, raws li qhia los ntawm lub npav "5 dauv". Lawv cia li muaj txuj hauv paus ntawm lub cim ntxeem tau dej txheej, mesh, uas tiv thaiv to thiab kom ib tug maj mam kov ntawm tus nto daim tawv nqaij. Cov tis ntawm cov gaskets yog saj zawg zog, uas tsis yog-ris hauv qab thiab tsis tuaj unstuck los ntawm cov ris tsho hauv qab. Pom zoo rau kev siv nyob rau hauv lub 2 thiab 3 hnub ntawm kev coj khaubncaws. Cov pob ntawm 8 daim. Rau nqi ntawm cov khoom no yog zoo li yav dhau los - 130-150 rubles ib pob.

Kotex Ultra Hmo ntuj

Gaskets hmo ntuj yeej tsim rau txhua txhua tus rau kev ncaj ncees nrog txiv neej pw yuav tau yooj yim thiab ntsiag to siv lub hmo ntuj nyob rau hauv "cov neeg" hnub. Nominal npav - "6 ncos." Qhov no zoo ntawm tu txhais tau tias muaj ib tug elongated puag, uas nti tawm tiv thaiv cov khaub ncaws. Raws contour ntawm txhua lub tog raj yog tshwj xeeb tej uas tiv thaiv to. Lub tis yog tseem ib nyuag dav tshaj cov ntawv luam, npaj rau txhua hnub coj. Packing rau 7 daim - ib qho ntawm cov yam ntxwv uas txawv hmo ntuj linings "Koteks". Nqe ib pob - los ntawm 80 mus 110 rubles.

Kotex Hluas "qub"

Kotex Hluas - hom gaskets, tsim los rau cov tub ntxhais hluas nkauj. Nyob rau hauv kev sib piv nrog cov pa hais txog poj niam tu cev cov khoom "Koteks" nws twb nkag tau mus rau lub Lavxias teb sab kev ua lag luam ntev los no. Cov pawm no ntau npau muaj ib tug yus qauv ntawm lub hnab, uas qhia ib tug hluas nkauj nyob rau hauv tiab liab los yog liab. Nyob rau hauv qualities meem "Koteks Hluas 'xyuas hais txog tej uas koj yuav nyeem tau hauv qab no, nyob rau hauv tsis muaj txoj kev sib txawv ntawm" neeg laus "counterparts, yog muaj li ntawm qis, nruab nrab thiab lub txheej, elastic tis. Them rau 1 pob (10 daim) yuav muaj tau los ntawm 80 mus 115 rubles.

Kotex Lux "qub"

kab pw Lux - ib tug tiag tiag godsend rau cov poj niam uas hlub originality thiab originality nyob rau hauv txhua yam, txawm nyob rau hauv xws li ib intimate thiab muab zais los ntawm prying ob lub qhov muag yaam kws zoo li tus kheej kev tu cev. Dua li ntawm qhov tshiab tsim, lub gasket "Koteks" tsis tau hloov nws yooj yim zog: cov nyiaj pab ntau tshaj nqus, tiv thaiv txia thiab los xyuas kom meej tshaj plaws kev nplij siab, kev tiv thaiv voos. Cov tsos ntawm lub pob muaj ib cov xim txawv, tom qab yuav ua tau ob qho tib si dawb thiab dub. Gaskets Kotex Lux "qub" yog ntim rau hauv 10 daim thiab yog los ntawm 85 mus 135 rubles.

Kotex Lux "super"

Kotex Lux "super" - lwm novelty ntawm lub hom nrog ib tug heev ntxeem tau dej, yus muaj los ntawm 5 dauv qhia rau hauv lub ntim. Lub ntsiab sib txawv ntawm tus qauv ua qauv - lub xub ntiag ntawm ib tug maj mam paj piav txog yam nyob rau hauv lub cev thiab tis ntawm cov gasket. Raws li ib feem ntawm no hom ntawm cov khoom no yog tam sim no ib tug txheej txheem: protectional tej, qhia tshwj xeeb uas tsim cheeb tsam ntawm ceev ceev haum, maj mam muab sab saum toj txheej thiab mos tis uas tiv thaiv lub ntug ntawm cov khaub ncaws. Tutu "fashionable" taub txuas muab tso rau hauv khw muag khoom noj thiab khw muag tshuaj nyob rau nruab nrab ntawm 90 mus 140 rubles, ntim mus txog 8 daim.

ezhednevki Kotex

Ib tug cais qeb - "Koteks" panty hnab twb qhib lawm. Thaum xub thawj siab ib muag, lawv tsis txawv npaum li cas los ntawm txhua lwm yam, tab sis txhua yam khoom tseem muaj nws tus kheej cov yam ntxwv:

• Kotex "Norman" - qhov nyuaj xaiv dailies. Lawv yog cov mos mos thiab tag imperceptible rau cov khaub ncaws vim ib lub teeb kev ntxhib los mos.
• Kotex "Super Slim" yog pom zoo rau daim tawv nqaij nws voos. Cov ib daim hlab yog thinner dua pa dailies, thiab tiv thaiv nyob rau hauv lub hnub thaum lub paug tsis yog tshaj.
• Kotex Lux "qub Deo" - lub novelty ntawm lub xeem series. Cov dailies unobtrusive aroma ntawm aloe thiab thawj floral kev npaj rau.
• Kotex Lux "super slim deo". Yus muaj los ntawm ib tug txo thickness, siab elasticity thiab ib tug tsis hnov tsw qab ntxiag, muab ib tug kev xav ntawm freshness.

Txhua yam ntawm dailies "Koteks" yog 1 nco thiab haum rau txhua yam ntawm cov khaub ncaws vim zoo zoo lawm thiab txhim khu kev qha nplaum thaub qab.

Xyuas buyers ntawm Kotex pawm no ntau npau

Yuav ua li cas cov poj niam yuav tsis siv los "Koteks" tsis zoo xyuas txog qhov xwm ntawm cov khoom los ntawm lawv yog heev yooj yim mus nrhiav tau. Qhov no yog vim li - rau yuav luag ib xyoo pua qub chaw tsim tshuaj paus muaj peev xwm nqa mus rau hauv tus account yuav luag tag nrho cov nuances thiab cov poj niam txoj kev xav li cas txog kev tu cev thiab kev nplij siab nyob rau hauv lub tseem ceeb heev lub sij hawm.

Nws tsim nyog tshwj xeeb qhuas hmo ntuj thiab super-ntxeem tau dej los. Xyuas buyers tom qab thawj zaug daim ntawv thov qhia ntau zog haum thiab kev tiv thaiv. Ib txhia daim ntawv uas vim muaj ib tug txuas yam uas nws twb tsis tau nyob rau hauv lub sij hawm hloov cov txhais tau tias ntawm kev tu cev, cov khoom no yuav tiv nrog qhov teeb meem zoo tshaj plaws. Raws li cov poj niam, "Koteks Ultra" hmo ntuj - qhov zoo tshaj plaws los. Lawv tshwj xeeb tshaj yog muab sau elongated rear, uas eliminates lub ntshai ntub linen. Lwm xws li high daws teeb meem yog tsis qab ntxiag, tab sis lawv paub hais tias kev siv ntawm cov khoom no yog heev tau thaum hmo ntuj.

Tsis them xim rau cov poj cov neeg muas zaub thiab gaskets "Koteks Hluas", uas xyuas tshuav feem ntau cov ntxhais. Ntxim hlub ntim, tsis muaj fragrances, ua kom pom tseeb rau ntawm lub hnub nyoog, tus nqi pheej yig - tias yog dab tsi attracts hluas potrebitelnits nyob rau hauv no hom ntawm cov khoom.

Lover sim ib yam dab tsi tshiab thiab nthuav thiab tau txaus siab Kotex khoom. Nws yog nyob rau lawv, thiab tau taw qhia kom paub kob pawm no ntau npau. Xyuas ntawm Lux series, raws li ib tug txoj cai, lub nram qab no:

- zoo nkauj, thawj, zoo tiv thaiv nyob rau hauv "cov neeg" hnub;

- tom qab thawj zaug siv qhia ib tug zoo tshwm sim, nws yog ib qhov zoo rau siv cov khoom;

- mas tsab absorbency.

Nyob rau hauv tas li ntawd, tas mus li poj niam cov neeg muas zaub hais txog cov zoo tshaj ntawm cov evolving Kotex khoom. Ib tug ntawm qhov tseeb nrhav, piv txwv li, txo lub thickness ntawm steel linings thiab innovation nyob rau hauv lub teb ntawm ntim - tam sim no txhua pob tom qab qhib lub lace yog nruj.

Ntsiab lus, peb nco ntsoov tias Kotex pawm no ntau npau siab tau ntsib cov miv nyuas ntawm lub ncaj ncees txiv neej pw. Tam sim no, thaum tsev loj rhawv yog tag nrho ntawm heev heev cov khoom los ntawm ntau yam manufacturers ntawm cov poj niam txoj kev tu cev cov khoom, Kotex khoom tseem mus yuav tau ib tug ntawm qhov zoo tshaj plaws muag thiab nrov.