Cov nyiaj tau rau contextual advertising: yooj yim hauv paus ntsiab lus

Koj kuj yuav tau pom hais tias muaj ntau qhov chaw developers muab tso ad chav nyob muaj kev phiaj ntaub ntawv. Vim cov chav nyob yog ua nyob rau ntawm lub contextual advertising. Tej systems ntau ntau, tab sis feem ntau yog Google Adsense, Pib thiab Yandex Direct.

Yuav pib ua haujlwm tau nyiaj nyob rau hauv no txoj kev, koj yuav tsum mus rau qhov chaw nyob rau hauv koj qhov chaw blocks contextual advertising system xaiv (code generated rau koj). Qhov no yuav tsum tau ib tug zoo qhov chaw. Yog hais tias ib qhov chaw qhua clicks nyob rau ib qho advertisement nyob rau hauv lub thaiv, koj yuav tau them nyiaj rau nws ib qhov nqi. Nqi rau ib tug nias web site ntsiab. Rau tawm nyob rau hauv lub feem ntau kev sib tw kev kawm advertisers them ntau dua ces koj ua zoo nyiaj.

Yog li, lub tshuab ntawm contextual advertising chaw yog intermediary ntawm lub advertiser thiab cov neeg ntawm nws qhov chaw. Cov kev pab no yog lub luag hauj lwm rau kev nrhiav neeg, tsim kom muaj qhov yuav tsum tau cai, hloov lub ad ntawv, cov kev ad chav tsev, nrhiav kev them nyiaj thiab thawb clicks. Cov nyiaj tau rau contextual advertising yog heev yooj yim mus siv thiab yog ib tug zoo xaiv ntawm passive nyiaj tau los nyob rau hauv Internet. Koj yuav tsum tau xyuas-nyob rau hauv qhov system, kev tso kawm ntawm ad chav tsev code, ua raws li cov kev cai ntawm lub system.

Contextual advertising nyob rau hauv Internet: dab tsi los xaiv?

Tam sim no ua kom to taub uas systems ntawm contextual advertising yog ntau yooj yim kom tau nyiaj. Lo lus nug no tsis tau teb unequivocally, txij li thaum tag nrho nws cov kev zoo thiab disadvantages.

google Adsense

Heev kev ywj pheej kev pab cuam. Zoo nqi rau ib nias. Nws yuav siv sij hawm yuav luag tag nrho cov tej yaam num tsim rau cov neeg. Ib qho yooj yim sau npe, ceev, haib mus txog qhovtwg nyiaj khwv tau los. Tab sis muaj yog ib tug tseem ceeb tsis zoo - cov nyiaj khwv tau seeb cov lus xaus. Cov nyiaj yuav raug xa mus nyob rau hauv daim ntawv ntawm ib daim tshev uas yuav cashed ntawm ib tug coj mus muag bank.

Yandex Direct

CPC yog lub siab tshaj plaws, cia li teev nyob rau hauv thiab rho nyiaj tawm tau. Tsis zoo - tau txais kev pab nrog rau cov tuaj kawm ntawv ntawm 300 tus neeg tauj ib hnub, yog tawv cawv chaw, li ntawd, lub kev khwv nyiaj nyob rau hauv contextual advertising rau Yadeks Direct tsis tau rau txhua leej txhua tus.

khiav

Zoo clicks nqi nyiaj rau tshem tawm yooj yim, ib qho yooj yim mus sau npe. Mus rau cov ntsiab lus (cov ntsiab lus) website siab xav tau, thiab yog li ntawd tsis qhib rau tag nrho cov. Yog hais tias ib qhov chaw tsis tau dhau cawv, tsis txhob piav yog vim li cas rau cov uas tsis raws kev cai.

optimizing cov ntsiab lus

Tam sim no peb yuav tsum to taub, yog dab tsi nws yog nyob ntawm tau txais ib tug dlej nyiaj tau los ntawm tus yeeb yam ntsiab lus teb:

a) tsheb (tus naj npawb ntawm cov neeg tuaj saib rau ib tug tsawg lub sij hawm ntawm lub sij hawm). Raws li statistics, tawm ntawm 100% ntawm cov qhua xwb 2-3% nyem rau ntawm qhov tawm, yog li generating nyiaj khwv tau los rau lub site tswv. Qhov no qhia no yog hu ua nias-retio. Yog li, tus thawj hauv paus ntsiab lus ntawm optimizing xeev: qhov ntau tsheb, qhov ntau clicks thiab nyiaj txiag.

b) Nws yog ib qho tseem ceeb uas koj muab lub ad chav tsev. Qhov zoo tshaj plaws kev tshwm sim yog tau los ntawm muab nyob rau hauv qhov chaw ntawm lub post thiab nyob rau sab saum toj ntawm nplooj ntawv. Nws yuav muab tso rau ntawm qhov kawg ntawm cov ntawv nyeem kab rov tav block. Rau ntau dua efficiency, muab ib tug xov tooj ntawm txawv units rau tib page, yog tias lub ntsiab lus ntawm lub system tso cai rau nws. Nws yog qhov zoo tshaj plaws rau integrate ad chav nyob rau hauv cov zaub mov. Tej zaum nws yog tsis zoo heev nyob rau hauv kev sib raug zoo rau cov neeg siv qhov chaw, tab sis kuj muaj txiaj ntsim. Nws raws li cov ntsiab cai uas - muab tso nyob rau hauv lub ntsiab lus teb ntawm lub zoo heev qhov chaw nyob rau hauv lub web page.

c) Cov kev zoo sib thooj ntawm ntxhais. Google Adsense thawj ntsuam lub ntsiab ntawm qhov chaw thiab ces nws mus rau qhov chaw coj hom tawm. Qhov thib peb hauv paus ntsiab lus: lub thematic kab yuav pab tau nce tus naj npawb ntawm impressions.

Yuav kom saib lub ntsab lug. Cov nyiaj tau rau contextual advertising - heev txhim khu kev qha, pov thawj, thiab yog li ntawd tiag tiag thiab lucrative txoj kev mus khwv nyiaj khwv tau rau hauv Internet.