Consumer indifference tshuav nyiaj li cas nyob rau hauv daim ntawv qhia - nws yog ... Nta ntawm tsim ntawm lub equilibrium point

Economy - ib tug caij nyoog science. Yog li ntawd, muaj ntau yam ntawm cov tsis kawm nyob rau hauv tus txheej txheem ntawm hauv qhov kev kawm, feem ntau yooj yim to taub nyob rau hauv daim ntawv ntawm cov graphs thiab illustrations. Ib tug xws li parameter yog ib tug duab nkhaus indifference thiab nws cov ntsiab lus tseem ceeb characterizing neeg coj tus cwj pwm. Cov yam ntxwv ntawm no functionality yog feem ntau yooj yim ua kom pom ntawm.

Raws li txiav txim los ntawm tus cwj pwm ntawm tus neeg

Yuav kom nrhiav tau tawm yog dab tsi tus neeg tshuav nyiaj li cas rau ntawm daim card ntawm indifference, qhov no txhais yuav tsum tau rhuav txhua txhua lo lus.

Tej marketer confidently hu rau peb lub ntsiab yam tseem ceeb uas tuab lub cwj pwm ntawm ib tug tej zaum buyer. Qhov no purchase ntawm nqi hluav taws xob, nws nqi thiab cov nyiaj tau los ntawm lub buyer. Raws li ib tug neeg thiab nws yuav yog lub tseem ceeb tshaj plaws uas tej rau tej trading network, xav txog tej yam zoo nyob rau hauv ntau yam.

Hau - qhov zoo tshaj yuav tau hais tias txiav txim muaj peev xwm ntawm ib yam khoom los yog kev pab kom los siav ib tug tib neeg xav tau. Qhov no parameter yuav tsum tau muab faib ua ob yam:

• tag nrho nqi hluav taws xob - nws yog ntsuas los ntawm ib tug txheej ntawm pab thaj chaw ntawm tag nrho cov xaiv yam khoom;
• marginal nqi hluav taws xob - hloov qhov tseem ceeb qualities ntawm txhua yam khoom.

Ob leeg tsis muaj tso cov me nyuam yaus rau kev to taub ntawm li cas yuav muab cov neeg tshuav nyiaj li cas nyob rau hauv ib tug indifference daim ntawv qhia. Qhov no tus nqi yog txiav txim los ntawm lub fact tias tag nrho cov thiab marginal nqi hluav taws xob txuas inversely. Qhov nce ntawm tau khoom tsub kom nws zuag qhia tag nrho usefulness, tab sis nyob rau tib lub sij hawm zuj zus lawm nws marginal nqi hluav taws xob.

Qhov no txoj cai yog paub tias zoo economists thiab marketers. Nyob rau hauv cov phau ntawv, nws yog hu ua txoj kev cai ploj zuj zus nqi hluav taws xob.

yooj yim piv txwv

Yuav ua li cas yog nws zoo nyob rau hauv kev xyaum? Heev yooj yim. Wb hais tias koj tsis muaj ib tug qho khoom ua si tsheb. Koj xav mus yuav nws, thiab rau cov uas ntsuas txhua kev. Rau koj, nws muaj lub siab tshaj plaws marginal nqi hluav taws xob - li ntawd, nws yog koj xav tau, thiab tus nqi qis tshaj tag nrho. Tab sis thaum koj twb yuav lub tsheb, qhov yuav tsum tau rau cov nram qab no plummets. Yog li, lub marginal nqi hluav taws xob ntawm lub tshuab li ib chav tsev nqi ntog rau koj, thiab tag nrho - yog ua.

neeg nyiam

Raws li lub ntsiab txhais ntawm nqi hluav taws xob, peb yuav tsum txhais li cas peb txhais li cas los lub sij hawm. Muaj ntau ntau cov txheej xwm rau kev txiav txim lub tswvyim. Ib tug ntawm lawv - lub ordinal ntsuas poob lawm ntawm yam khoom ntxwv los ntawm cov ntsiab lus ntawm view ntawm tus neeg. Yuav kom siv cov qauv no yuav siv sij hawm ob poob lawm ntawm Attendance pab tau rau lub buyer. Tag nrho cov poob lawm nrog tib nqi hluav taws xob graphically tso tawm siv indifference nkhaus. Qhov no lub npe yog tus nkhaus yog vim lub fact tias nyob rau hauv lub muab yam ntxwv thiab tus nqi ntawm cov khoom kuj yuav txaus nyiam mus rau lub buyer, thiab nws nyob rau hauv lub kawg, tsis muaj teeb meem dab tsi yuav tsum yog tus zaum kawg xaiv. Rau ib yam khoom taw tes uas tshuav nyiaj li yuav tsis tsum xaiv - lub ntau yam khoom muab kev koom tes nyob rau hauv tus qauv, cov ntau yog cov ntaub ntawv ntawm indifference curves.

Los thiab kev khiav dej num

Dig muag, lub indifference nkhaus rau lub teeb yog tso tawm raws li nram no:

Du curves rau sab xis ntawm lub ntsug axis qhia cov nyiam ntawm tej cov neeg muas zaub nrog lub purchase ntawm ib cov khoom. Cov curves muaj tej yam khoom, namely:

• ntau dua thiab mus rau sab xis yog tus nkhaus, tus loj dua cov ntxim yuav zoo siv uas lub buyer yuav xav no xyov set ntawm cov kev pab;
• tag nrho cov curves yog yus muaj los ntawm ib tug tsis zoo nqes hav ntawm indifference. Yog hais tias tej yam kev pab tau ceased mus yuav li ntawd, nyob rau hauv lub qhov muag ntawm tus buyer lwm poob lawm ntawm cov khoom thiab hloov lawv lub zog;
• curves yeej tsis sib tshuam.

Lub teeb ntawm curves sij indifference card.

Yuav ua li cas yog qhov nqi koj tshuav ntawm tus neeg

Kev txiav txim ntawm equilibrium yog ncaj qha yam rau hauv lub cev chaw ntawm lub peev xwm buyer. Tu siab, rau ib thaj tsam rau txhua buyer yog yam nyob rau hauv lub budgetary xyuas.

Yog hais tias tus neeg muaj ib tug tag nrho cov nyiaj khwv tau ntawm D units, uas nws yuav tau them cov khoom ntxwv A thiab B, cov nqi ntawm uas yog sib npaug zos rau _AR thiab Art _{nyob rau hauv} cov nyiaj txiag constraint yuav xam siv cov mis:

D = A × Cm _thiab Cm + _ib × V;

Nyiaj kab rau lub indifference daim ntawv qhia lub sij lub ua ke ntawm tag nrho cov yam ntxwv ntawm cov khoom muaj rau cov neeg ntawm ib tug muab cov nqi thiab cov nyiaj khwv tau theem. Qhov siab buyer nyiaj khwv tau los hloov cov nyiaj txiag kab mus rau sab xis - ntau cov khoom ua muaj. Nco nyob rau hauv cov nyiaj khwv tau kev txav cov nyiaj txiag kab rau lub teeb mus rau sab laug. Cov kev tshuam ntawm cov nyiaj txiag kab thiab lub indifference nkhaus muab cov nqi tshiab, uas yog hu ua tus zoo neeg. Optimum yog ncaj qha mus txuas rau cov neeg siv equilibrium rau ib tug indifference daim ntawv qhia. Yuav ua li cas hom ntawm cov nqi, thiab yuav ua li cas nws yuav tsum muab tso rau hauv kev xyaum?

Raws li lub npe implies, lub indifference point characterizes tus kheej thiab subjective tswv yim hais txog cov kev pab cuam ntawm lub buyer ntawm cov khoom nrog rau nws cov kam yuav. Consumer equilibrium rau ib tug indifference daim ntawv qhia no yog hu ua qhov chaw ntawm kev sib cuag "tsis muaj ab tsi" nkhaus nrog lawv budgetary possibilities. Tag nrho cov curves, uas muaj nyob rau hauv daim ntawv saum toj no thiab txoj cai ntawm lub taw tes ntawm indifference, xav buyer yuav tsis yog vim lub fact tias lub tau ntawm kis xws khoom yog muaj raws qhov muaj nyiaj khwv tau los. Yog li, peb yuav neeg ib tug yooj yim txhais: Consumer equilibrium rau ib tug indifference daim ntawv qhia yog ib qho kev pom piv ntawm cov kev ua tau zoo ntawm cov khoom thiab tus nqi uas ib tug neeg qhua tuaj noj mov yuav tsum tau ua ib tug purchase.

Qhov ntawd yuav qhia qhov ntsuam ntawm cov neeg siv equilibrium?

Cov ntaub ntawv no yog ncaj qha txog yuav ua li cas tus neeg yog txiav txim los ntawm qhov nqi koj tshuav nyob rau hauv lub indifference daim ntawv qhia. Qhov no yog ib qho ntawm lub ntsiab ntsiab lus ntawm cov teeb, tsim los rau ncauj lus kom ntxaws tsom xam ntawm tam sim no cov muag khoom. Marketer, txoj kev ua tus nqi ntawm cov khoom mus txog thaum kawg tus neeg, yuav tsum kom qhia qhov chaw uas tus neeg tshuav nyiaj li cas nyob rau hauv ib tug indifference daim ntawv qhia. Qhov no tus nqi ua hauj lwm pab raws li ib qho zoo heev reference rau cov tau nqi ntau ntawm cov khoom los yog cov kev pab cuam.

Consumer indifference tshuav nyiaj li cas nyob rau hauv daim ntawv qhia - nws yog ib lub sij hawm kom raug qhia hais tias tus yuav muag khoom thiab xam yuav tsum tau khoom Tshuag, muab hais tias cov me nyuam ntawm cov khoom yuav tsum tau discrete. Yog li, los ntawm ib tug paub daws teeb scientific tswvyim ntawm cov neeg siv equilibrium point nws ua ib qho zoo cuab tam uas yuav siv tau los xam tus cwj pwm ntawm tus buyer thiab nce muag khoom.