Billboards - yog dab tsi? Qhuav ntawm billboards, lawv ntau thiab tsawg pab

Txhais tau tias zoo txhawb cov khoom thiab cov kev pab cuam, raws li zoo raws li tuam txhab uas muag nyob rau hauv kev yog advertising. Nyiam cov xim ntawm lub dav neeg tuaj saib siv sab nraum zoov advertising. Billboard yog ib qho zoo heev uas yuav tso nws.

Yuav ua li cas yog nws?

Lub npe "billboard" tsim los ntawm lub tebchaws United States. Muaj, rau lub tuam txhab muab zog advertising ( "Bill", tawm) nyob rau ntoo pab ntsa, boards ( "Bordeaux"). Lub hom phiaj ntawm qhov no tsim - qhia kev cov neeg siv thiab cov phiaj lawv nco promotional cov lus qhia txog cov hom ntawm cov kev pab cuam, cov khoom muag los ntawm lub tuam txhab.

Yog li ntawd, yog dab tsi yuav ua tau peb hais txog cov billboards? Yuav ua li cas yog nws? Qhov no ua daim hlau thaiv sab nraum zoov advertising lug. Sawv cev tsau mus rau cov nyiaj them yug ncej, sheathed nrog plywood los yog galvanized steel los xij, huab cua-coated compositions.

Qhov tseem ceeb luag hauj lwm ntawm qhov chaw

Billboards ntsia raws txoj kev thiab txoj kev, nyob rau txoj kev thiab kev loj nrog nyeem thauj kwj, separating lub bands rau lub ru tsev, thiab qhov xaus ntawm lub facades ntawm vaj tse. Sab nraum zoov advertising nyob rau hauv qhov chaw ntawm lub siab tshaj plaws permeability ntawm cov neeg thiab cov tsheb yog zoo tshaj plaws nyob rau hauv lub phiaj los nqis tes, xws li cov hnub boards (billboards) poob rau cov neeg sawv cev ntawm tag nrho cov kev pab pawg nyob rau hauv lub teb ntawm view.

Cov feem ntau dej siab qhov chaw nrog sab nraum zoov advertising billboards nyob rau hauv ib tsam kom txhob muaj cov mus tshaj tawm thiab tsheb teeb puv, neeg taug kev hla thiab lwm yam kev txwv tej yam tshwm sim nyob rau hauv lub teb ntawm mus tas li congestion. Feem ntau lawv muab tso nyob ze ntawm lub qhov chaw ntawm lub qhov muag ntawm tus advertised khoom. Nyiam cov xim ntawm cov neeg taug kev pom zoo kom txhim kho advertising lug nrog txoj kev mus taw. Pib ntaub thaiv npog mounted rau lub Paub Faib sawb thiab yuav tsum vov lub opposing tsheb.

Advertising nyob billboards

Billboards yuav tsum tsis txhob npog lub lens, uas tiv thaiv tau pom tau qhov sib xaav: vaj tse, ntoo, hnyav tsheb thauj khoom. Yooj yim thiab pheej yig mus saib cov ntaub ntawv nyob rau hauv lub laug cam yuav muaj ib tug zoo tshwm sim.

Tej designs tau attracted tus mloog ntawm coob uas xam nrog thaum tsav tsheb nyob rau hauv tsheb vim rau qhov loj ntawm qhov screen thiab kaj tsim. Cov kev cuam tshuam rau lub nrig txog kev pom duab cia. Billboards yuav tsum txaus siab, tab sis tsis ntaub ntawv overload.

Zaum tau muaj pov thawj: xaav thiab deposition nyob rau hauv lub cim xeeb ntawm cov duab no yog sai npaum li cas tshaj nyeem cov ntawv nyeem. Mus saib cov lus qhia los ntawm tus neeg tsav tsheb txaus lub sij hawm yuav tsum tau distracted los ntawm tsav tsheb. Yog li ntawd, advertising rau billboards yuav tsum tau sab laug mus rau lub caij nyoog.

me tweaks

Tsis dhau lawm ntau phau ntawv, lub haum rau cov duab ib feem. Lub advertising lus hais tias yog piav essence ntawm lub tswv yim. Nws yog zoo dua rau siv ib tug loj, ntshiab font. Thaum ib tug deb ntawm ntau tshaj li 50 kauj ruam teeb text yuav tsis pom, tab sis ntau dhau roj yuav tshuam rau hauv ib tug tas mus band. Tej yam yooj yim lettering nrog contrasting tones - qhov no yog ib tug zoo xaiv.

Placement rau billboards, loj nyiaj ntawm cov ntawv nyeem ntaub ntawv yog tau nyob ze ntawm lub neeg taug kev hla. Qhov no yog vim tus uas tsis muaj kev ceev ntawm lub zog ntawm cov neeg. Tus nqi ntawm cov ntaub ntawv nyob rau hauv lub panels yuav tsum xws li tias ib tug neeg thaum tsav tsheb yuav nyeem cov ntawv nyeem los ntawm thaum pib los mus xaus. thaum hmo ntuj lub teeb kaj lug ntawm billboards tej cov nyhuv, thiab tsim ib tug zoo daim duab ntawm lub tuam txhab.

Txiav advertising tsim feature feem ntau tej vaj tse, optimally nrog lub architecture ntawm txoj kev los ntawm cov aesthetic taw tes ntawm view. billboard loj yuav tsum nyob rau hauv kev sib raug zoo nrog cov surrounding khoom. Yog li ntawd advertising qauv tsis them rau cov hniav ntsiab ntawm cov vaj tse.

faib tawm designs

1. Los ntawm tus xov tooj ntawm sab, uas muab cov lus qhia. Nyob rau hauv no txim hluav taws xob:

- tug-ib tog;

- ob mog. Xws li sab "A" yog aimed ntawm lub ntsiab tsheb ntws, qhov opposite sab ntawm nws cov "B";

- tripartite billboards. Qhov no txhais li cas? Qhov no daim ntawv qhia lub union ntawm peb cov dav hlau nyob rau hauv cov qauv rau txhim kho, piv txwv li, nyob rau ntawm ib kev tshuam;

- plaub-mog (tsis tshua muaj heev).

2. Daim ntawv:

- tiaj;

- V- zoo li tus;

- voos.

3. Qhov loj ntawm lub advertising teb. Standard billboard 6x3 m loj nquag siv thiab nrov ntau thiab tsawg pab ntawm cov laug cam -... Thiab 6x3 12h3 m Muaj ntau hom ntawv billboards 18,1h6,1 m ib qhov zoo ntawm tej lug yog cov raug chaw ntawm tag nrho cov ntau thiab tsawg pab rau kev thov.

4. qhov txawv hom-sectional billboards (transformers) thiab collapsible.

Hom ntawm advertising Siv

1. zoo li qub - ib tug txheej txheem freestanding qauv.

2. Dynamic qhov chaw kawm qhov zoo tshaj. Technology, raug thiab tsim nta uas muab los ntawm alternating tsos ntawm ntau cov dluab. Cov no muaj xws prizmabordy (Prizmatrony) - nws yog qhov luaj li cas ntawm billboards 3x6 m. Cov ntaub ntawv teb ntawm no tsim muaj ib cov voos equilateral prisms. Nrog lawv sib hloov los ntawm 120 ° tshwm sim ib tug kev hloov ntawm cov duab, thiab thaum twg lub voj voog ntawm 360 ° daim duab hloov peb lub sij hawm.

Billboards cov hom ntawv qhia cov yeeb yaj duab. Muaj cov qauv uas siv yeeb yam zoo, sib tham sib thiab holographic dluab.

Niaj hnub no, nyob rau hauv tas li ntawd mus tsoos ruaj ruaj billboards nrov mobile billboards. Yuav ua li cas hom ntawm cov qauv? Lawv hu ua avtoafishi, avtoschity, brendmobili. Ad kev tso kawm yog heev hnov li rau ib tug mus tsheb. Nres tsheb yooj yim pauv mobile mobile billboard nyob rau hauv chaw. Tej advertising yog zoo tshaj plaws siv raws li ib tug ntxiv rau cov shares muaj nyob rau hauv txawv qhov chaw.

Installation thiab los ua ke ntawm lug

Ua ntej yuav txhim kho cov billboards koj yuav tsum xaiv ib qhov chaw thiab tsom xam nws cov permeability. Yog li ntawd txhais tau lub neej yav tom ntej qhov chaw ntawm lub ntaub thaiv npog. Rau lug tsim rau thawj lub sij hawm, koj yuav tsum tau kev tso cai rau lawv ua rog thiab kev sib koom tes nrog cov kev pab cuam: kiag tub ceev xwm, departments ntawm advertising thiab architecture. Feem ntau cov koom haum lub sij hawm koom nyob rau hauv advertising cov koom haum. Tsis tau ntaub thaiv npog hom yog tswj los ntawm lub nroog Department of Architecture.

Feem ntau paaj chaw zov me nyuam twb nyob hauv khiab, li ntawd nws yog yooj yim npaum li mus yuav los yog xauj ib lub txheej tsim ntawm lub advertising cov koom haum, thiab rau tag nrog lawv cov ntawv cog lus. Billboard mounted rau ib tug txhawb thaiv los yog monolithic foundation slab nrog qhov cuab lub zog.

Billboards no yuav cua thiab daus resistant, li ntawd, them tshwj xeeb mloog mus installation. Txheej tsim yuav tsum tau check thiab txhim khu kev qha.

Yam tseem ceeb los xam tau tias yog thaum teem

- Piv rau lwm yam kev sib tw advertising xov xwm yuav tsum sawv ntsug raws nraim koj billboards. Diam duab, daim duab, tom qab, tus naj npawb ntawm cov cim, yov ntawm cov tsiaj ntawv thiab cov lus, xim thiab font ntawm cov ntawv nyeem - tag nrho cov no yog ib qho tseem ceeb!

- Lub kaum ntawm lub dav hlau ntawm lub billboard mus rau lub mus taw qhia txog flow.

- Visibility ntawm lub billboard. Advertising teb yuav tsum tsis txhob yuav raug kaw ntoo, vaj tse, tug, txoj kev tshwm sim. Thaum hmo ntuj, lub teeb pom kev zoo yog pom zoo kom siv cov backlight.

- Thauj soj ntsuam yuav tsum muaj - raws li pub nrug los ntawm cov loj rau lub rooj tsavxwm thaum lub sij hawm installation.

raug nta

Cov ntsiab lus uas kev tso kawm ntawm billboards - zoo ntau lawm ntawm billboards. Yuav kom qhov no los luj coated galvanized steel los yog plywood. Lub nto yog kho nrog ib tug tshwj xeeb kev tiv thaiv cov qauv (e.g., cov kua roj vanish) los yog daim ntawv hlau. Nws tiv thaiv kev puas tsuaj los ntawm qhov kev txiav txim ntawm kev phiv huab cua tej yam kev mob.

daim ntawv loj loj Printing

Posters rau billboards ua nyob rau hauv lub printing. Thaum uas tsis yog-tus qauv kev daws teeb meem muab lawv nrog tshwj xeeb teeb pom kev zoo, 3D-hais, cev ntas, tawg tsam protruding txawv teb chaws advertising teb. prints:

- rau hnyav daim ntawv. Nws tsis zam lub los ntawm cov huab cua, yog li cov kev pab cuam lub neej ntawm cov me ntsis zog. Pom zoo rau ib tug tib advertisement.

- rau cov ntaub, uas yog tsim los ntawm ib tug chij ad. Billboard nrog ib daim ntaub yuav saib zoo thiab nthuav.

Los ntawm dab tsi txoj kev yuav tsum muaj ntaub ntawv rau cov duab?

- painting;

- Graphics;

- nws tus kheej-nplaum zaj duab xis ;

- Loj hom tag nrho xim printing.

Rau luv luv sau ntawm zog (5 daim) pom zoo kom siv ntawm nws tus kheej-nplaum zaj duab xis, uas yog taxing rau cov huab cua puag thiab sawv cev los ntawm ib tug loj palette ntawm cov xim. Nws yog lub feem ntau lub sij hawm siv painting, vim hais tias cov xim muaj ib tug txwv rau qhov tsis zoo thiab ntev ntawm ntau lawm. Nws yog siv rau cov kom advertising nrog ib tug cim tswvyim.

nrov txoj kev

Ib tug nrov thiab yooj yim txoj kev nyob rau hauv uas mus rau qhov chaw billboard - printing, uas muab ib tug cov los offset printing. Tus thawj txoj kev yog siv los sau lub zog tsuas yog los ntawm kev tsim kho daim ntawv thiab luv luv sau (yam tsawg kawg nkaus ntawm 10 zog).

Offset luam ntaub ntawv nyob rau hauv tshwj xeeb banner (yas) sib txawv ceev cov ntaub so ntswg. Thaum zoo ntsia, kev khiav hauj lwm daim ntawv loj loj lub neej yog li 3 lub hlis. Thaum lub sij hawm, nws yuav tsum tau hloov (vim huab cua tej yam kev mob, ceev ceev burning tsaus xim). Prepress thiab zus tau tej cov zog los ntawm banner daim ntaub yuav siv sij hawm ib tug ntau lub sij hawm.

Rau lub chaw ua khoom ntawm ib tug tib advertising daim duab nyob rau hauv ib hnub, koj yuav tau coj kom zoo dua ntawm ntau hom ntawv luam ntawv. Tshwj xeeb xim printers sau ob qho tag nrho rau hnyav daim ntawv, thiab nyob rau hauv cov yas canvas. Muaj koob meej ntawm txoj kev uas tso npe thov cov duab yuav siv sij hawm nyob rau hauv ib tug electrostatic txoj kev.

Cov kev pab cuam ntawm billboards

- muaj kev cuam tshuam ntau lub hom phiaj cov neeg tuaj saib zoo feem xyuam rau txoj cov neeg koom nyob rau hauv lub thauj thiab cov neeg taug tsheb;

- npog ib tug loj lub teb chaws nyob rau hauv kev advertising campaigns;

- tso saib ib tug yeeb yuj daim duab thiab cov ntawv nyeem zoo zoo kev loj thiab complexity;

- siv muaj lub zog txaus thiab kev cia siab;

- ntxiv ci ntsa iab rau tej thaj chaw uas nyob ib sab mus rau lub ntaub thaiv npog thaum hmo ntuj.

xaus

Yog li ntawd, cov billboards - yog dab tsi? Nws yog ib yam ntawm cov sab nraum zoov advertising, zoo rau tag nrho cov kev strata. Paneled qauv nais khu nyob rau hauv lub neej niaj hnub thiab yog feem ntau nrov nyob rau hauv advertising.