Yuav ua li cas kom tau nyiaj rau saib advertising

Txhua lub sij hawm, lub neej ntawm coj mus muag kev sib raug zoo advertising tau lub engine ntawm cov lag luam. Nws yog ua tau mus khwv tau, koj muaj peev xwm yuav los yog muag; koj yuav ua li cas advertising dawb thiab, nyob rau tib lub sij hawm txojkev loj nyiaj. Nws yeej ib txwm tau hais tias nws ua rau cov uas yuav (tus tswv ntawm cov khoom los yog cov khoom neeg muag khoom), raws li zoo raws li cov neeg uas muag (tus tswv ntawm ib tug advertising platform los yog ib tug uas tswj lub advertising kev pab). Nyob rau hauv qhov kev txiav txim, tam sim no cov qauv tau hloov - thiab tam sim no nyob rau hauv advertising yuav khwv tau txhua.

Tus nqi ntawm txhua tus neeg

Yav tas los, nws yeej yuav zoo li dog dig coj txawv txawv thiab absurd: ob advertising kev sib raug zoo muaj peev xwm ua muaj lwm tus neeg? Yuav ua li cas yog nws "kos" nyob rau hauv cov saw hlau uas tau tshwm sim ntawm lub advertiser thiab buyer ntawm advertising? Lo lus teb: nws yog vim tshiab technologies - namely, vim hais tias ntawm lub rov tshwm sim ntawm lub Internet thiab mobile pab kiag li lawm.

Ntiaj teb no lub web tau ua dab tsi ciali tsis yooj yim sua ua ntej. Nyob rau hauv nws, nyob rau hauv ib tes, tag nrho cov neeg yog "loj" - lub feem ntau. Qhov no tshwm sim nyob rau hauv lub neej tiag tiag, xws li cov kev sib raug zoo siab los ntawm tus tsoom fwv thiab cov neeg. Txawm li cas los, tsis zoo li lub neej tiag tiag, lub Internet yog xav tau lub suab ntawm txhua. Nws yog yooj yim npaum li mus rau "txog tawm" rau txhua tus neeg paub nws lub tswv yim, rau automate cov ntaub ntawv sau txheej txheem.

Nyob rau hauv ib co txoj kev, nws yog ib qhov thiab koom ib tug neeg uas xav tau kev pab advertising: nws yog hu ib lub zuj zus rau txhua tus neeg sawv cev ntawm nws cov neeg tuaj saib. Thiab yog hais tias nws them nyiaj rau qhov chaw nyob thiab qhia txog tus tswv ntawm lub site, yog vim li cas tsis daim ntawv teev ncaj qha them rau saib tawm txhua tus neeg? Lub tsuas teeb meem ntawm cov qauv no tej zaum yuav, tej zaum, cov kev complexity ntawm lub tsev - thiab tus so, cov qauv no muaj khoom "pros." Tom qab tag nrho cov, nyob rau hauv lub kawg, txij li thaum tus txiv neej nws tus kheej yuav xav nyob rau hauv cov khoom, uas twb muaj (ntawm qhov tseeb suab, ntawm chav kawm).

Yog li ntawd, lub Internet tau noj hauv paus qauv muaj ib tug saib ntawm advertising nyiaj. Qhov no yog koom siv los ntawm advertisers: cov neeg uas tsim thiab muag ib yam khoom los yog kev pab uas neeg them rau ib yam dab tsi uas lawv kawm ntaub ntawv hais txog lawv.

Advertising nyob mobile daim ntaub ntawv

Muaj ntau hom ntaub ntawv uas tsim nyiaj rau saib advertising. Nyob rau hauv thawj qhov chaw, lawv txhais los ntawm lub hom phiaj caum los ntawm lub advertiser, raws li zoo raws li qhov chaw nyob qhov twg lawv nyob. Ntawm no yog ib co piv txwv. Tag nrho cov ntawm lawv tsim ib tug qauv ntawm yuav ua li cas saib advertising rau cov nyiaj.

Noj, raws li ib tug qauv, lub mobile platform. Keeb siv banners hauv daim ntawv thov uas coj mus rau ib tug nias thiab yog li, mus rau cov neeg mus rau ib qhov chaw los yog nws kev txaus siab nyob rau hauv lwm daim ntawv. Txij li thaum cov banners yog feem ntau inconspicuous, yog li ad tes hauj lwm tau pib ua hauj lwm nrog rau lwm cov, nthuav ntau tej yaam num. Nyob rau hauv kev, peb yuav los nrog ib hom xws li advertising ntawm qhov screen.

Nyob rau hauv ib co daim ntawv sau npe, them nyiaj rau cov kev saib advertising. Cov neeg koom sau npe nyob rau hauv ib tug tshwj xeeb network uas muab tag nrho cov "neeg ua hauj lwm" (uas yog, nyob rau hauv qhov tseeb, kuj ua hauj lwm ntawm) cov remuneration rau acting. Yog li ntawd koj pom advertising (banner hom dluab nyob rau tag nrho screen, los yog video), thiab ces khwv tau ib co zoo ntawm kev them nyiaj. Nyob rau hauv cov ntaub ntawv ntawm mobile platforms, xws cov nyiaj khwv muaj PrimeApp, txawv AppCoin thiab lwm tus neeg. Txawm li cas los, ib tug disadvantage yog qhov yuav tsum tau rau nruab daim ntaub ntawv rau koj ntaus ntawv.

cov websites advertising

Ib tug txawv kiag li qeb, nyob rau hauv uas koj yuav khwv tau nyiaj rau saib tawm, qhov thiaj li hu ua "clicks" los yog "post" sponsors. Muaj them tsawg, tiam sis lub chaw ua hauj lwm yooj yim dua thiab nws muaj ntau lub sij hawm ntau. Tej chaw uas hu ua "axlebox" los yog "mailer". Tus txheej txheem yog li no: koj sau npe no pib mus saib tawm (feem ntau, qhov no yog - mus xyuas websites thiab nyeem ntawv lub advertising ntawv), thiab ces tau mus rau koj lub schetopredelennoe nyiaj. Feem ntau, qhov no yog - kaum xees. Lub ntsiab "plus" ntawm tej kev khwv nyiaj yog hais tias xws li qhov chaw ua ib tug ntau, xws li - cov laus thiab ruaj khov ua hauj lwm tsis yog thawj zaug xyoo. Nyob rau lawv koj yuav khwv tau nyiaj rau saib advertising nyob rau hauv Internet tsis tau kawm kev txawj ntse thiab ua hauj lwm, piv txwv li, tom qab ua hauj lwm. Yuav kom replenish lub mobile account los yog online them nqi kev pab cuam yuav tsum txaus.

Sau npe nyob rau hauv ib tug ob peb postmen (eg, WmZona, VipIp, WmMail, SeoSpint thiab thiaj li nyob koom nyob rau hauv ob peb ntawm cov tshuab, koj yuav ua rau kom koj cov nyiaj khwv kuj hais platforms muab lub sij hawm mus koom nyob rau hauv ib tug ntau yam ntawm cov hauj lwm, kev sib tw thiab promotions - .. Yog li ntawd, yuav muaj ob peb cheeb tsam sib txawv nyob rau hauv uas ua tau khwv tau.

Nyias, koj yuav hais txoj kev loj hlob ntawm lub xa mus system nyob rau hauv xws lug: yog li, Yog hais tias koj xa ib tug phooj ywg, raws li ib tug neeg ntawm lub website no, koj yuav ntxiv tau them ib tug tej yam feem pua ntawm lawv khwv tau nyiaj.

Video advertising

Lwm interesting sib - advertising cov yeeb yaj duab. Koj cia li yuav tsum saib cov yeeb yaj duab coj rau qhov no los yog hais tias peb tes num, cov khoom thiab cov khoom mus khwv tau ib feem ntawm ib tug xees. Ib zaug ntxiv, vim lub koob meej loj hlob ntawm cov kev pab, cov neeg siv yuav lub cim sawv mus koom nyob rau hauv ob peb lub tej yaam num nyob rau hauv thiaj li yuav nce nyiaj. Ib qho piv txwv yuav VkTarget, VideoSped, Vizona thiab lwm tus neeg.

Tus neeg siv ua hauj lwm tsis muaj sib txawv los ntawm cov qauv ntawm lub qis ib feem thiab mobile daim ntaub ntawv uas tau piav saum toj no: nws yog tsim nyog los saib promotional cov ntaub ntawv, rau simulate txaus siab rau lawv (tej zaum koj yuav raug hais kom muab kev ntsuam xyuas tom qab), sib txuas lus nrog cov neeg sawv cev ntawm lub advertising lub tuam txhab thiab teb lawv cov lus nug. Koj cia li muab ib qhov txuas rau tej yeeb yaj duab coj rau ib tug khoom / cov khoom. Koj yuav tsum saib tag nrho cov qhov ntev ntawm lub menyuam, tsis scrolling, thiab pib dua nws. Raws li sau tseg saum toj no, kev ntsuam xyuas tej zaum yuav muab cov lus nug thiab mus saib koj cov xim rau cov ntsiab lus no.

kev them nyiaj

Raws li peb muab sau saum toj no, nyob rau hauv qhov tseeb, per-view chav tsev ntawm advertising (thiab, nyob ntawm seb nyob qhov twg thiab uas koj them nyiaj rau saib tawm, muaj ntau cov kev xaiv yuav ua li cas los ntsuas koj tus ua hauj lwm - nyob rau hauv tus nqi ntawm cov downloaded daim ntaub ntawv, qhib mus Uploaded yeeb yaj duab, thiab thiaj li nyob) koj tau them kuj me me. Nws yuav ua tau ib tug ob peb xees, tej zaum - thib kaum ntawm ib tug xees. Tus neeg siv txhais cov nyiaj pab. Yog hais tias koj muaj peev xwm saib pua pua ntawm cov yeeb yaj duab rau 30-40 vib nas this, koj yog, nyob rau hauv qhov tseeb, rau ib teev ntawm "ua hauj lwm" (txawm hais tias tsis active hauj lwm thiab tsis tau noj koj) yuav tau txais ib yam dab tsi nyob ib ncig ntawm 1-2 dollars.

Qhov no tshwm sim, ntawm chav kawm, tsis txhob xav yuav tsum tau hu ua, nonetheless, nyob rau hauv parallel, koj ua tau, piv txwv li, nyeem ib phau ntawv los yog ua si ib co learn. Ib tug tseem ceeb ntxiv, uas muaj ib tug saib ntawm advertising nyiaj nyob rau hauv internet yog hais tias nws - passive nyiaj tau los; ib tug txiv neej uas xav kom tau txais cov nyiaj, tsis tas yuav ua dab tsi lwm yam tshaj li ib tug yooj yim "muaj" rau qhov kev tshuaj ntsuam. Yog li ntawd, qhov no hom ntawm kev ua hauj lwm muaj peev xwm txawm yuav ua ke nrog rau lwm cov hom ntawm cov nyiaj tau hauv internet maximize lawv kawg profit.

Qhov ntau haiv ntawm lub lag luam

Ib zaug ntxiv, nws pleases lub xov tooj ntawm cov proposals rau lub advertising rau cov uas them. Koj muaj peev xwm, piv txwv li, nyob rau tib lub sij hawm thiab saib ib tug promotional video, thiab mus saib qhov chaw rau saib uas tau them tej xees. Nyob rau hauv lub kawg, nws hloov tawm hais tias koj khwv tau ib tug tag nrho ntawm ib co zoo nkauj heev zaum, muab ib tug tsawg kawg nkaus ntawm lub dag zog.

kev lag luam loj hlob

Qhov zoo tshaj - cov nyiam txoj kev loj hlob. Ib tug ob peb xyoos dhau los, cov kev pab cuam thiab campaigns uas muab kev koom tes kev them nyiaj ntawm saib promotional cov ntaub ntawv, nws yog ntau npaum li cas tsawg. Niaj hnub no, muaj ntau ntau cov kev pab, qhov chaw uas koj muaj peev xwm pib ua hauj lwm. Saum toj no, nyob rau hauv txhua tus ntawm cov pawg, peb tau muab ob peb xaiv. Ntawm cov hoob kawm, lawv ua lag luam yog ntau npaum li cas - tag nrho cov neeg tsis muaj npe no. Ntxiv mus, ib co tej yaam num muab lub sij hawm rau ua hauj lwm rau ib tug hybrid qauv, muab nyiaj ntsuab nyiaj tau-per-view advertising, ua ke nrog ib tug digital download los yog nruab them nyiaj. Nws yog yuav tsum tau lees paub tias yeej los ntawm kev xav ib tug los yog lwm yam kev pab cuam.

Thov thiab mov

Ib zaug ntxiv, tsis txhob hnov qab uas advertising tsis txaus rau tag nrho cov. Advertisers yog xav nyob rau hauv qhia tau tias koj cov khoom rau hauv lub widest tau ntau yam ntawm cov neeg. Tab sis lawv cov nyiaj yog tsawg - thiab ua hauj lwm nyob rau hauv Internet (browsing advertising nyiaj) uas cog noob los ntawm ntau cov neeg siv. Raws li ib tug tshwm sim, koj feem ntau tsis muaj sij hawm mus koom nyob rau hauv ib tug los yog lwm lucrative advertising phiaj los nqis tes, raws li lwm cov neeg twb sab sab nws txwv. Vim li no, ib tug yuav tsum yeej ib txwm sim kom paub txhua yam raws li sai li sai tau mus sau npe rau ntau cov websites thiab mus sau npe yuav mus rau qhov ua tau hloov khoom dua tshiab.

txawv teb chaws cov kev pab

Tej zaum cov nyiaj nyob rau Internet (browsing advertising nyiaj) yuav ua tau purely regional nyob rau hauv cov xwm - thaum lub advertiser xav tau kev pab ntawm tej cov neeg siv ib lub teb chaws (xws li teb chaws USA). Nyob rau hauv cov ntaub ntawv no, ntawm chav kawm, koj tsis tau thov rau ib txoj hauj lwm, vim hais tias koj muaj ib tug Lavxias teb sab chaw.

Nyob rau lwm cov tes, muaj ib tug ntau ntawm cov tswv yim, uas yog kawm los ntawm cov neeg los ntawm ib ncig lub ntiaj teb no, xws li - thiab ntawm Lavxias teb sab Federation. Lub sheer complexity ntawm cov kev tshawb fawb yog hais tias lawv yog cov tag nrho nyob rau hauv lus Askiv. Yog li ntawd, nyob rau hauv kev tshawb fawb ntawm ntau lucrative muaj, koj yuav tau saib rau txawv teb chaws tej yaam num. Qhov no yuav ua tau nrog rau cov kev pab ntawm ib tug neeg txhais lus yog tias koj tsis muaj qhov yuav tsum tau theem ntawm kev paub txog hom lus. Nyiaj, nyob rau hauv cov ntaub ntawv no, koj yuav tau txais los ntawm qhov nrov nyob rau hauv lub sab hnub poob teb chaws PayPal.

Yog vim li cas tsis ua tiag

Tej zaum koj nyeem qhov no cov ntaub ntawv thiab txiav txim siab mus sim nws vim hais tias koj xav nyob rau hauv cov ntaub ntawv ntawm ib co ntawm cov khoom. Txawm li cas los, nws tej zaum yuav, thiab vice versa - koj cia li tsis paub yog hais tias nws yuav tau ua ib tug saib advertising, ib advertiser yuav tau them, thiab hais txog. Nyob rau lub sij hawm no, kuv xav hais tias nyob rau hauv kev muaj tiag ob peb can txog ib yam dab tsi los txiav txim tsis ua nws nyob rau hauv lawv tus kheej kev. Mam li nco dheev, koj yeej yuav nyiam saib tawm rau cov nyiaj thiab, nyob rau hauv tas li ntawd, koj yuav tsum tau rau nws kuj yuav them? Nws yog ib, nyob rau hauv ntau tus ntxhiab ntawm cov lo lus, "ib qho yooj yim nyiaj", uas yog tsis tsuas yog siv los ntawm cov neeg uas tsis paub thiab yeej tsis tau hnov ntawm nws. Thaum koj nyeem no los xyuas, peb yuav hais tias koj yog heev paub txog yuav ua li cas muab kev txiav txim. Yog li ntawd yog dab tsi yog koj tos?

tshawb pom

Yog li ntawd, rau sum txog ib tug me ntsis. Xwb, lub Internet los them rau ib yam dab tsi uas koj (raws li ib tug neeg sawv cev ntawm lub hom phiaj cov neeg tuaj saib) yuav pom lawv cov advertising. Tawm tswv yim nws yuav ua tau txawv heev - nws yuav ua tau zoo li ib tug qub website thiab ib tug mobile app, los yog ib tug yees duab. Uas xaiv - nyob nkaus rau koj tus kheej nyiam.

Nyob rau hauv feem ntau tus neeg mob, nrhiav ib qhov project mob siab khwv tau los rau saib advertising, koj yuav tsum tsim nyob rau hauv neuchetnuyu cov ntaub ntawv thiab qhia kom meej lawv cov ntaub ntawv. Tom ntej no, koj xav tau ib tug me ntsis "ua hauj lwm" (nyob rau hauv qhov tseeb, pib browsing rau advertising nyiaj) - xyuas qhia tau hais tias nws yog txaus mus nce ib theem ntawm yam tsawg kawg nkaus tus nqi. Feem ntau ntawm cov tej yaam num muab tso rau ib tug ob peb duas las nyob rau hauv tso zis rau lub "pib". Tom qab tau txais cov nyiaj, koj yuav pom hais tias txhua yam yog tiag tiag thiab yuav ua tau ntau ntseeg nyob rau hauv lawv ua. Hmoov zoo!