"Sketchers" nkawm khau (Skechers) tiag tiag thiaj li xis, raws li lawv hais? Neeg xyuas khau ntaub "Sketchers" (Skechers)

Taw lossi yauv load, thiab xaiv txoj cai khau yog paramount tseem ceeb. Luj spurs, blisters, pob txha deformity ntawm tus ntiv tes xoo, qhov weakening ntawm tus thawj ntawm ko taw - yog ib lub txim tsis yog lub nkawm khau. Khau ntaub "Sketchers" pom tau hais tias yog qhov zoo tshaj kev xaiv rau cov neeg uas saib xyuas txog kev noj qab haus huv ntawm lawv ko taw. Lub sab khoom kab tso cai rau koj los mus xaiv cov khoom rau tag nrho tsev neeg thiab rau tag nrho cov xaiv ntawm cov kev ua ub. American hom ua tsis tau tsuas yog nkawm khau, tab sis kuj nkawm khau, khaub ncaws thiab khau rau cov neeg sawv cev ntawm cov kob xiav-ntseg tsho hauj lwm.

Yuav ua li cas hom ntawm lub tuam txhab?

Robert Greenberg thiab nws tus tub nyob rau hauv 1992, launching ib qhov project li yuav tom qab ua lub npe hu - yog muaj kev vam meej, txoj kev loj hlob thiab kev siv ntawm khau rau cov txiv neej, cov poj niam thiab cov me nyuam. 3 xyoos tom qab, nyob rau hauv 1995, nyob rau hauv Los Angeles qhib lub khw, lub rhawv uas muaj ruaj khoom SKECHERS. Tam sim no lub hom yog lub npe hu rau niaj hnub tus txiv neej nyob rau hauv cov kev ua si khoom kab. Yog li ntawd, cov thawj khau nyob rau hauv no style tau nkag mus hauv lub lag luam nyob rau hauv 1998.

Lub tswv yim ntawm creation ntawm khau ntaub rau hauv ib lub semicircular-soled wedges kuj belongs rau lub tuam txhab "Sketchers". Lub hom phiaj ntawm kev tsim ib txoj kab ntawm nkawm khau - muaj peev xwm tso lub gluteal nqaij, ua taug kev.

lub tuam txhab nkag mus hauv nyob rau hauv 2000 nyob rau hauv Lavxias teb sab kev ua lag luam. Lub ntiaj teb no network ntawm lub tuam txhab npog ntau tshaj 100 lub teb chaws. Khau ntaub "Sketchers" yuav tsum tau muas ntawm lub khw muag khoom khw muag khoom noj nyob rau hauv Brazil, Canada, Nyiv, Ukraine, Chile, Russia, thiab nyob rau hauv lub official websites ntawm lub tuam txhab. Raws li qhov tseeb daim ntawv qhia ntawm lub tuam txhab, uas kawm cov kev ua lag luam ib puag ncig, SKECHERS Muag ntawm cov kev ua si khau nyob rau hauv ob qhov chaw (5%), muab lub tuam txhab ntawm Nike, uas tso nyiaj rau 62% ntawm tag nrho cov kev muag khoom ntawm khau ntaub. Qhov thib peb qhov chaw nrog 4.6% kev ua lag luam tau txais lub tuam txhab Adidas.

assortment

Los ntawm lub hnub nyoog thiab pw ua ke cov khoom "Sketchers" yog muab faib mus rau hauv cov poj niam txoj kev, cov txiv neej thiab cov me nyuam series, uas, nyob rau hauv lem, yog txawv nyob rau hauv cov npaj siv cov qauv. Xws li khau ntaub "Sketchers" Cov poj niam nyob rau hauv lub collections khiav, taug kev, ua si nraum zoov thiab txhua hnub coj.

lub tuam txhab directory

• "Kev ua si nawv" - ib tug pheej txoj kab uas yog tsim los rau cov nquag yam taw tes uas. Yuav kawm ntau txog ua rau tib tug producers txhawb tus taw, uas tiv thaiv lub ncab ntawm cov leeg thiab raug mob.
• Sab nraum zoov - qeb nrog sov.
• Zoo ib ce - khau uas hloov txhais qab xib.
• "Xwv" - ib tug kab ntawm moccasins zus tau tej cov neeg dhia tes khau thiab khau khiab.
• Qhib cov khau - khau khiab thiab flip flops.
• Ua hauj lwm Series yog tsim los rau cov muag khoom ntawm kev nkawm khau. Nyob rau hauv pawg muaj khau nrog steel toes, tsis yog-ris hauv qab txhais qab xib thiab ib tug dav tsim.
• Thiab nyob rau hauv cov poj niam thiab cov txiv neej lub series muaj ib tug kab rau taug kev, jogging, golf nkawm khau thiab goflex, uas yog bent 360 degrees.
• Cov me nyuam khau "Sketchers" raug muab faib mus rau hauv ib tug series rau cov tub hluas thiab cov ntxhais; kab nrog ib tug orthopedic insole. Muaj kuj twinke qeb - ib yam khoom nrog gleaming hniav ntsiab thiab glowing series.

advertising phiaj los nqis tes

Cia li tshaj peb xyoo lawm "Sketchers" los ua ib qho ntawm feem nrov thiab zoo tshaj plaws hom. Marketing tactics pab lub tuam txhab txais ib lub koob npe nrov sai sai. Advertising no tsis yog nyob rau tib sab ntawm cov ntawv xov xwm thiab tsis muaj tuaj corny movies. Yuav kom txhawb hom khoom uas yeej ib txwm nyiam lub ntiaj teb no hnub qub.

Nyob rau hauv 2001, ntawm lub ncov ntawm nws koob meej, lub ntsej muag ntawm lub tuam txhab ua Britni Spirs. Lub hom phiaj cov neeg tuaj saib ntawm lub tuam txhab muaj ib txwm tau cov hluas. Yog li ntawd, cov hluas, pom Britney nyob rau hauv ib tug me ntsis-paub hom khau ntaub, sai li sai tau khiav mus rau yuav nkawm khau zoo li ib tug mlom. Ob xyoos tom qab, Christina Aguilera txuas ntxiv mus rau phiaj los nqis tes. Nws kuj muab kev koom tes nyob rau hauv kev lag luam los txhawb cov khoom ncaws pob, lam thiab qhia ua lag ua luam hnub qub. Khau ntaub "Sketchers» Zoo ce advertised Kim Kardashian.

Sensational qauv "Sheyp APS"

Nyob rau hauv 2009, lub American hom engineers tau nqa tawm txoj kev loj hlob - lawv tsim ib tug tshwj xeeb convex nyob rau hauv nruab nrab ntawm lub taw ib uas simulates taug kev rau cov mos mos chaw. Nyob rau hauv advertising, cov neeg tsim hais tias tus poob ntawm lub niaj zaus taug kev nyob rau hauv lub khau ntawm ib tug nruab nrab ntawm 1.3 kg nyob rau hauv ob lub hlis, raws li zoo li tsis lub cev muaj roj thiab pab txoj kev. Tab sis, alas, Americans siv tshaj li ib khub ntawm khau 100 dollars, yuav tsum tau ua ib daim ntawv tsis txaus siab tiv thaiv lub tuam txhab, uas qhia txog txoj kev saib hais tias tsis muaj zawm cov nyhuv cov khau tsis tsim. Nyob rau hauv 2013, ib tug tsoom fwv teb chaws tus kws txiav txim kev pom zoo rau hauv lub chav kawm ntawv txiav txim, nyob rau hauv uas lub tuam txhab "Sketchers" them 40 lab. Las tau txais kev pab uas yuav khoom series "Sheyp APS."

Txawm tias kev nyeem ntawv xyuas rau cov qauv no nyob rau hauv Lavxias teb sab chaw, koj yuav tuaj mus rau lub xaus hais tias orthopedic khau "Sheyp APS" tiag tiag relieves nro nyob rau hauv lub qis rov qab thiab lub hauv caug nrog heev nyob rau ntawm koj taw.

Khau ntaub "Sketchers": xyuas

Cov kev xav ntawm cov neeg uas muaj muas tau tsawg kawg ib zaug thiab sim hnav khau ntawm no hom, koj yuav kom meej meej ntsuam xyuas lub ib tshaj plaws. cov neeg siv sau lawv neubivaem zoo thiab lub teeb yuag. Cov khoom tsim muaj ventilated inserts thiab insoles antiseptic, yog li cov tsis muaj tsw txawm tias tom qab ntev workouts qhia lawv invaluable meej mom.

"Mus qhov txhab" series nrog ib tug tsawg kawg nkaus thickness ntawm lub tib tug thiab tshwj xeeb sensors rau traction muab lub xav hais tias los mus khiav barefoot. Cov me nyuam coj qeb excelled nyob rau hauv lub qhaj ntawv ntawm abrasions thiab raug mob. Nyob rau ntawm ib lub rooj sab laj niam muab tso rau ib tug yees duab tom qab ob lub xyoos ntawm cov lag luam uas khau ntaub nws tus ntxhais, nyob rau hauv ib, txawm tshuav ntawm daim duab.

Xyuas ntawm cov neeg zoo tuab si nawv, cov tswv yim, fashionable thiab stylish khau ntaub "Sketchers". Duab cov ntawm no lub hom tsis qhia ib tug paub txog kev nplij siab hais tias koj yuav tau txais koj txhais taw shod nrog cov ntawm no lub tuam txhab.

Yuav ua li cas npaum li cas los them rau yooj yim?

Txij li thaum American lub tuam txhab, mus saib tus nqi ntawm cov khoom tau ua los ntawm cov nom lub website, qhov twg khoom tus nqi yog hais nyob rau hauv cov nyiaj. Ntawm cov hoob kawm, koj muaj peev xwm yuav cov khoom "Sketchers" los ntawm Suav websites, qhov twg lawv nqi ntau pheej yig dua, tab sis nws yog tsim nyog los nkag siab hais tias qhov zoo tshaj ntawm cov khoom xws li yuav qis tshaj tau hais nyob rau hauv lub official advertising.

Nyob rau US qhov chaw ntawm qhov uas pheej yig qauv khau ntaub nyob rau hauv cov poj niam txoj kev series twb Bob Sunset ntawm tus nqi ntawm $ 55; Txiv neej qeb - thev taus ntev raug nqi $ 53. Cov me nyuam kab pib nrog cov khau nqi 35-37 USD

Kim qauv:

• Nyob rau hauv cov poj niam txoj kev seem ntawm no demi khau looj plab hlaub calfskin rau lub 159 y. e. thiab khau ntaub "Mus golf" muaj nqis txog $ 135.
• Nyob rau hauv cov txiv neej seem, tej khoom yog: khau looj plab hlaub nyob rau hauv cowboy style calfskin rau 175 ntawm. e. thiab khau ntaub "Go Golf" nyob rau hauv tus nqi ntawm 140 dollars.
• Nyob rau hauv cov me nyuam lub series tau txawv tus nqi siab ntawm roj hmab khau looj plab hlaub rau $ 72 thiab nkawm khau 65 y. e.

Yog vim li cas txiav txim siab mus yuav ib tug "Sketchers"

1. Zoo ntaub ntawv. Qhia tshwj xeeb uas tsim cov ntaub ntawv uas "rezolayt" tom qab deformation ntawm lub tib tug muaj peev xwm mus coj ib tug thawj zoo lawm.
2. Ib tug ntau yam. Nkawm khau rau txhua tus saj thiab sib txawv caij. Qhov ntau muaj xws li cov glowing khau ntaub "Sketchers" hais tias tom qab nyob rau hauv tej yam ntuj tso teeb emit teeb thaum tsaus ntuj. Cov me nyuam khau kab yog sawv cev los ntawm khau khiab rau roj hmab khau looj plab hlaub.
3. Lub me me kev pab ntawm tus nqi kev nyob rau hauv kev sib piv nrog sib tw tuam txab.

4. raws li txoj cai. Hom paub, nws Cov Qib thib ob nyob rau hauv lub ntiaj teb no nyob rau hauv cov nqe lus ntawm kev muag khoom ntawm kev ntaus kis las nkawm khau. Khau ntaub "Sketchers" - nws yog fashionable, hauj, cov tswv yim thiab zoo nyob heev.