Thaum lub sij hawm, lub tuam txhab tau tsim TOYOTA unit chav kawm ntawv "khoom kim heev" uas yog qhov teeb meem ntawm lub hom phiaj ntawm kim, prestigious tsheb. Lub tswv yim ntawm kev tsim lawv yog tsis tshiab nyob rau ntawm lub sij hawm khoom kim heev tsheb niche ua lag luam twb tsis dawb - nws yog nrees nyob los ntawm xws li masters ntawm automotive kev lag luam raws li BMW, Rover, Jaguar thiab Mercedes. Japanese yog tsis meej pem: li ntawd, nyob rau hauv 1983 nws tau txiav txim siab kev txiav txim siab mus rau lub Board of Directors ntawm lub li - "cam lub ntiaj teb no tus zoo tshaj plaws tsheb." Thaum lub tuam txhab yog heev nrees sawv nyob rau hauv lawv ko taw, lub npe hu raws li ib tug chaw tsim tshuaj paus ntawm high-zoo thiab tsis muaj-nqi tsheb. Lawv tej chaw yog tsis xav tau los ua pov thawj rau leej twg. Tab sis lawv kev nplua nuj yuav tsis tau hu ua, li ntawd, Toyota thiab txiav txim siab yuav tsum yeej xwb lub tshiab khiv xaiv Olympus nyob rau hauv ib tug txawv hom lub npe, uas los ua ib tug Lexus. Ua ntej mus rau tag nrho realization ntawm lub tswv yim lawm tsib lub xyoos. Thaum lub sij hawm lub sij hawm no ib tug loj pawg ntawm engineers thiab designers tau raug tsim, ua ntej uas teev cov neeg ua hauj lwm: yuav tsim ib lub tsheb uas muaj superiority tshaj qhov zoo tshaj plaws nyob sab Europe hom, thiab yog li pheej yig dua.
Tom qab heev heev kev ntsuam xyuas thiab kev txom nyem, nyob rau hauv 1988 cov thawj Lexus twb qhia raws li ib tug trademark ntawm cov pej xeem nyob rau hauv lub tebchaws United States. Tom qab tag nrho, tus thawj LS400 twb tso tawm rau lub American kev ua lag luam. Lexus tau sai sai tau paub ib ncig ntawm lub ntiaj teb no thiab yuav luag txhua txhua xyoo, lub chaw tsim tshuaj paus unveiled ib tug tshiab qauv, ntau refined thiab tshiab. Nyob rau hauv Lub ib hlis ntuj 2000, nyob rau hauv Los Angeles qha cov qauv Lexus YOG 300 nruab nrog lub tseeb technology thiab nyob twj ywm nrov rau hnub no. Cov qauv no ua ntej ntawm tag nrho cov competitors nyob rau hauv cov hoob kawm no ntawm lub tsheb. Lub keeb kwm ntawm lub tsheb tseem ntse, tsis yog tas rau cov US kev ua lag luam, rau cov uas nws yog Ameslikas tsim.
Lexus yog tam sim no muag nyob rau Nyiajpoom Teb, txawm hais tias lub ntsiab ua lag luam kev muag khoom yog cov teb chaws Europe, qhov no piav txog cov Lexus YOG 300 muaj cov nram qab yam ntxwv: txawm peem rau turbocharged diesel rau-lub tog raj kheej engine, qhov ntim ntawm 3 litres thiab tso zis ntawm 218 hp thiab ib tug tsib-ceev hydromechanical tsis siv neeg kis. Cov yooj yim pob muaj xws li ib ncua kev kawm nrog lub log 17 voos kheej-kheej, nkoj tswj, Immobiliser, tswb system thiab kev tswj rods, shestidiskovaya xov tooj cua Lexus YOG 300 yog txawm peem rau nrog rau tag nrho cov niaj hnub neeb thiab whistles, nyab xeeb kev tswj (nyob rau hauv ib co Trim theem muaj ib tug navigation system) thiab ntau lwm yam kev khiav dej num, muab tsheb nplij siab hauv chav kawm ntawv "khoom kim heev".
Nws yog tsis yooj yim sua tsis tau daim ntawv ceeb toom, thiab cov Japanese hlub kom meej - nyob rau hauv lub alarm yuav luag txhua yam xav tawm. Lub Lexus YOG 300, nyeem cov kev ntsuas vaj huam sib luag yuav ua tau nyob rau hauv tej lub teeb, tag nrho cov lag luam hloov zog manually yog nyob rau hauv zoo meej ncav tsis cuag ntawm tus neeg tsav tsheb. Rooj zoo txig txhawb lub cev thaum ntawm tej kaum tsev. Clarity cov tshuaj tiv thaiv tsheb rau tus neeg tsav tsheb cov lus txib, puab, tus caij - tag nrho cov no muaj txhawb rau muab cov nyiaj pab ntau tshaj tsav tsheb Library. Thaum Lexus YOG 300 nqi qis tshaj rau cov tsheb ntawm cov tib chav kawm ntawv los ntawm rival manufacturers. Nws yog zoo ib yam nrog qhov zoo tshaj xam qhovkev nyob rau hauv tag nrho cov qauv ntawm cov Lexus, uas ua rau lawv ntshaw nyob rau hauv tag nrho cov continents.
Kom muaj nuj nqis thiab zoo tshaj ntawm cov ntsiab qauv ua ntawm Toyota factories nyob rau hauv lub Lexus hom, ib txwm zoo siab. Cov buyer yuav nco ntsoov nrhiav nyob rau hauv cov tsheb, yog vim li cas nws yuav tsum tau. Thiab, yog li ntawd, kuv xaus yog hais tias peb, tej yam yooj yim townsfolk, peb thiaj tsuas yuav zoo siab rau cov neeg (thiab lwm tus neeg, tej zaum ib tug me ntsis khib), uas ntse ntsuav opted rau lub tsheb hom Lexus, thiab nyob rau hauv particular - Lexus YOG 300. Peb xav kom lawv hmoov zoo rau hauv txoj kev thiab tsuas zoo cwj pwm txawv ntawm kev tsav tsheb.