Khoom neej voj voog

Successful ntau lawm thiab tis ntawm cov khoom nyob ntawm ntau yam, los ntawm tus nqi ntawm raw cov ntaub ntawv thiab xaus rau qhov zoo ntawm advertising. Nyob rau hauv thiaj li yuav txhawb cov khoom rau lub lag luam thiab kev pab los ntawm nws lub siab tshaj plaws profit, koj yuav tsum paub dab tsi cov khoom neej voj voog thiab yuav ua li cas tswj tau nws.

Yuav pib, kuv xav txhais li cas ib tug khoom muag. Economists piav nws raws li kiag li tej yam kev koom tes nyob rau hauv lub tsi ntawm kev pauv rau lwm yam, xws li cov nyiaj.

Lub neej voj voog ntawm cov khoom - nws yog qhov ntev ntawm lub sij hawm uas cov khoom kis ib tug tej yam muaj pes tsawg tus ntawm theem, los ntawm txoj kev loj hlob, cov tsos rau lub lag luam, mus rau tag nrho tawm. Nws yog ib nqi sau cia hais tias nyob rau hauv tej rooj plaub, muaj ntaus lub lag luam, cov khoom no tsis yog nyob rau ntawm kev muag khoom, thiab ceased mus tsim. Nyob rau hauv qhov no qhov teeb meem no, cov khoom neej mus los yog pes tsawg.

Muaj ntau yam kev uas txiav txim rau tej yam uas tsis nyob ntev yog tam sim no nyob rau hauv cov khoom:

• profit;
• turnover;
• nqe;
• nqi;
• khoom kias.

Raws li cov kev kuaj pom thiab magnitude ntawm txhua qhov taw qhia muab 4 theem ntawm cov khoom neej voj voog. Qhov chaw sib txawv tej zaum yuav muaj ntau lub npe, tab sis, nyob rau hauv qhov tseeb, yog tsis sib txawv.

1. Introduction. Buyers soj ntsuam qhov zoo ntawm ib yam khoom tshiab, nqe, thiab lwm yam Raws li ib tug txoj cai, kev muag khoom me me thiab loj hlob maj mam. Qhov no lub sij hawm yog yus muaj los ntawm ib co tsis-txiav txim siab, raws li kev siv nyiaj ntau tshaj cov nyiaj tau los.
2. Kev loj hlob. Tau txais kev pab muaj kev koom yuav cov khoom. Nyiaj pib nce ho.
3. Kom loj hlob. Qhov tseem ruaj khov lub sij hawm. Tus nqi ntawm lub tuam txhab kev muag khoom tub ceevxwm. Cov khoom no muaj yeej nws qhov chaw nyob rau hauv lub lag luam thiab kev cov neeg muas zaub. Nce yog feem ntau stably siab. Thaum lub sij hawm no lub sij hawm, tshwj xeeb tshaj yog cov kev pheej hmoo ntawm kev sib tw khoom.
4. Lub caij txom nyem. Txo profits thiab muag khoom. Tsis muaj xwm txheej ceev ntsuas (advertising, ntim hloov, nyiaj cheb, etc.) khoom yuav sai sai no muaj thim los ntawm kev.

Lub tswvyim ntawm cov khoom neej voj voog, tsim nyob rau hauv 1965, zoo-paub economist ntawm lub American Teodorom Levitom. Lawv thawj kom meej meej piav yog vim li cas tej khoom muaj mus rau tawm hauv lag luam:

1. Tsaug rau txoj kev loj hlob ntawm kev kawm, tshiab tiam sis ntawm zam khoom yuav sob thiab hloov nrog ib tug newer, zoo tuaj.
2. Khoom neej voj voog yog muab faib ua ob peb sij hawm, txhua tus uas daws tej yam teeb meem, teeb meem.
3. Txhua theem no kuj yus muaj los ntawm ib tug tej theem ntawm profit.
4. Muaj tej cov tswv yim nyob rau hauv lawm, nyiaj txiag, lag luam, tib neeg kev pab los xyuas dua, hais rau ib tug theem ntawm cov khoom neej voj voog.

Feem ntau, qhov muag volume yog nyob tsis tau tsuas yog nyob rau hauv qhov zoo tshaj ntawm cov khoom muag raws li los ntawm cov literate thiab ntse li cov tswv yim. Nrog lawv pab nws yog ua tau rau kom cov khoom neej voj voog thiab tau txais cov kev kawm profit.

Nyob rau hauv thawj theem (kev taw qhia), lub ntsiab hauj lwm rau tej ruaj - kev ua lag luam allergic. Muab cov theem ntawm cov nqi thiab nce qib ua si, koj yuav tau siv cov nram qab no cov tswv yim:

1. Qeeb allergic - Tsis tshua muaj nqi, nce qib tsaug zog.
2. Fast allergic - tsis muaj nqi, muaj kev koom txhawb.
3. Ceev ceev skimming - tus nqi yog siab, lub nce qib ntawm heev kom nquag plias.
4. Qeeb skimming - cov nqi yog siab, cov qib tsaug zog.

Nyob rau hauv lub thib ob theem (kev loj hlob), lub tuam txhab aims kom ntxiv dag zog rau txoj hauj lwm ntawm cov khoom thiab tau los yeej tshiab ib ncig. Yuav zoo li nram qab no cov tswv yim:

1. Tshiab advertising.
2. Kev txhim kho qhov zoo ntawm cov khoom, Modernization.
3. Issue hais txog yam khoom, ntau yam expansion, txoj kev loj hlob ntawm cov tshiab qauv.

Qhov thib peb theem (kom loj hlob) yog yuav tau txais nyiaj pab ntau tshaj cov nyiaj. Qhov no lub sij hawm yog yus muaj los ntawm cov nram qab no:

1. Lub sib ntaus tawm tsam cov neeg sib tw.
2. Yuav kom maximize profits.
3. Qhov nce nyob rau hauv ntau lawm tagnrho.
4. Qhov nce nyob rau hauv margins.

Qhov thib plaub theem (lub caij txom nyem) yog zaum kawg. Khoom peev xwm yuav sab laug, yog hais tias nws yog tsim nyog rau cov qib ntawm ib yam dab tsi tshiab. Cov nram no muaj cov tswv yim:

1. Txo peev los yog theem-tawm ntawm unprofitable khoom.
2. Nce peev kom ntxiv dag zog nws txoj hauj lwm nyob rau hauv uas twb muaj lawm kev ua lag luam.
3. Txoj kev ntawm lub qub khoom ntau lawm, muag ntawm tas cov cuab tam thiab nyiaj.