Computers, Ntaub ntawv technology
CRM-system: ib tug sib piv saib xyuas
Tsim lawv tus kheej ua lag ua luam rau txhua tus tswv tsev ntawm ib tug loj lub tuam txhab yog ib tug tseem ceeb kauj ruam, uas yuav tsis tau overlooked. Lub ze nyob rau hauv niaj hnub ua lag ua luam yog tsim hnub los ntawm hnub, yog li tam sim no muaj coob tus neeg siv rau qhov no CRM-system. Ib tug sib piv ntawm ob peb ntawm lawv yuav muab ib tug ntshiab lus rau txhua leej txhua tus, uas yog zoo dua suited rau ib qho hom phiaj.
functionality
Piv CRM-tshuab rau ntau lawm yog siv feem ntau heev, vim hais tias txhua tus neeg kev lag luam yuav tsum tau ib qho kev mus kom ze.
Raws li yog lub npe hu, cov tshuab muaj raws li muaj ntau yam raws li peb cov modules: marketing, kev pab cuam thiab kev muag khoom. Lawv automate neeg sis voj voog.
Xaiv ib tug system nrog ib tug ncaj tsawg tus naj npawb ntawm kev khiav dej num, tus neeg siv los mus rau qhov kev tuav tswv yim, uas yuav ua rau kom tawg cov ntaub ntawv teb.
architecture
Oddly txaus, ib tug sib piv ntawm cov CRM-tshuab rau me me ua lag ua luam kuj tseem ceeb ib co ntawm qhov zoo ntawm ib tug tshaj lwm hom ntawm cov kev pab cuam.
Ntau ntawm no hom ntawm daim ntawv thov siv neeg neeg rau zaub mov architecture, tab sis ntau niaj hnub khav twb fawm kib.
Access ntawm txhua tus neeg mus rau lub system yog nqa tawm heev dua lwm yam los ntawm ib tug web browser, uas architecture enables pib txig rau tag nrho cov nta thiab tej cib fim.
tshuab yooj
Leej twg yog tus zoo tshaj plaws CRM-system yog twb muaj nyob rau hauv ib lub daim ntawv teev, uas coj lub rooj zaum faib raws li nws cov neeg siv.
Tus kheej muag khoom dab, marketing, kev pab cuam yog ib txwm txawv los ntawm txhua lwm yam nyob rau hauv cheeb tsam sib txawv thiab tuam txhab uas muag.
Yuav pib, tus neeg siv yuav tsum tau los yog txiav txim lub adaptation ntawm lub cev mus rau ib tug ntau yam ntawm kev muag khoom dab, raws li tau zoo raws li qhov tseeb xaiv ntawm lub koom haum cov qauv thiab clarity ntawm ntau yam ntawm kev nkag tau txoj cai rau cov lus qhia. Tab sis, hmoov tsis, xws li yuav tsum tau yuav tsum tau muab rau long-term installation ntawm tag nrho cov Cheebtsam.
Nyob rau hauv tas li ntawd, tseem ceeb heev taw tes yog lub mobile nyiaj yug nta uas ua hauj lwm sab nraum lub chav ua hauj lwm.
Lub sij hawm rau kev siv
Tseeb, muaj ntau cov neeg uas paub zoo ntawm ib tug zoo CRM-system. Saib xyuas thiab sib piv ntawm txhua tus ntawm cov no yog cov nthuav thiab qhia rau yav tom ntej cov neeg siv.
Siv lub kaw lus yuav ib nrab ib teev tom qab kawm tiav ntawm tag nrho cov kauj ruam tsim nyog, thaum nws yuav tsim nyog rau cov muag khoom. Tus heev kev taw qhia ntawm CRM-system pib nrog cov tiav kev tsom xam. Nws feem ntau yog yuav siv sij hawm ib tug ntev lub sij hawm ntawm lub sij hawm (kom txog li 3 lub hlis).
lub caij rau cov kev loj hlob
Nyob rau hauv kev phem ntawm lub me ntsis nuances uas tsis nkaus txaus siab nrog lub buyers, ntau nthuav nta muaj CRM-system. Piv lawv hom uas tsim los rau cov neeg yog ib tug yooj yim me ntsis mus ua hauj lwm nrog.
Ua ntej ntawm tag nrho cov, peb yuav tsum xyuam xim rau lub neej tom ntej no thaum koj xaiv ib tug system. Tom qab txaus siab cov kev xav tau ntawm hnub no, lub nram qab no muaj tau nrhiav ib yam dab tsi tshiab thiab ntau haumxeeb.
Thaum xub thawj tej zaum nws yuav zoo li ntawd xwb samopisnaya system yog zoo tagnrho, vim hais tias nws nyob nkaus rau lub tswv yim thiab lub siab nyiam ntawm tus neeg siv, txawm hais tias tus developers tseem yuav ua ib tug ntau ntawm kev hloov lub sij hawm, yog li txoj kev loj hlob yuav qeeb ho.
Zoo-tsim mechanisms yuav siv tau hais nyob rau qhov tseeb ua lag ua luam kev sib tw. Tom qab tag nrho, neeg kev sib raug zoo kev tswj yuav tsum tau ob leeg qhov muag theem, thiab nyob rau hauv li theem.
nqi lus nug
Management CRM-system muaj txaus tus nqi pheej yig qeb, li ntawd, txhua leej txhua tus tau yooj yim yuav rau koj tus kheej lub tuam txhab.
Tus nqi ntawm lub tag nrho qhov system muaj cov nram qab no Cheebtsam: daim ntawv tso cai, tuav, noj kev haus, kev txhawb nqa, infrastructure thiab, ntawm chav kawm, kev cob qhia.
Nqe ntau yam ntawm cov tshuab yog feem ntau yog ib tug me ntsis ntau dua txheej txheem, tab sis tseem tus piv ntawm cov peev thiab tau hauj lwm tshwm sim yuav tsum kom tau ib tug zoo dua tshwm sim.
kev them nyiaj yug
CRM-system kev sib piv yog nthuav txaus, tab sis tseem txhawb yuav tsum tau muab lub sij hawm. Tom qab tag nrho, ua ntej koj xaiv qhov tseem ceeb uas haum kev xaiv, nco ntsoov kom paub txog lub system nyob rau hauv feem ntau.
Cov theem ntawm kev them nyiaj yug, raws li yog lub npe hu, yog txiav txim xwb txoj kev ua nws tib lub chaw tsim tshuaj paus, tab sis nyob rau hauv txhua rooj plaub tsis tau cov hom ntawm lub cev. Inexperienced programmers yog tsis muaj peev xwm mus nqa tawm ib tug zoo tswj lub moj khaum, raws li zoo raws li cov ntaub ntawv, vim hais tias nws yuav yuav tsum tau ntau xyoo ntawm kev xyaum thiab kev kawm.
Ua lag ua luam txheej txheem txig tswm nyob rau hauv lub tuam txhab uas muag yog hais tias tus system yog muaj rau cov muag khoom nyob rau hauv lub qub xeev. Thiab qhov kev paub ntawm ntau zoo tib yam cov neeg siv yuav yog qhov zoo tshaj luag ntawm cov loj tus naj npawb ntawm lawv.
kev noj kev haus
Lub sij hawm twg, cov neeg muaj peev xwm xaiv qhov zoo tshaj plaws CRM-system thiab txawm tam sim no muaj ntau ntau cov npe uas koj tau yooj yim qhia cov feem ntau nthuav thiab muaj txiaj ntsim kev xaiv.
Thaum lub sij hawm siv, lub samopisnyh systems, cov neeg siv yog ib tug noj kev haus thiab kev txhawb rau koj tus kheej. Pua pua ntawm tej yaam num twb muaj ib tug zoo kev, tab sis nws yog rau cov neeg siv cov nws yog muaj ntau heev.
Sellers thiab distributors ntawm cov tshuab yog heev tsis tshua muaj kev koom tes nyob rau hauv cov kev taw qhia ntawm qhov dog dig, vim hais tias cov tshuab lawv tus kheej yog tsis yog tshwj xeeb tsis yooj yim thiab tsis yuav tsum tau nyob rau hauv-tob txoj kev tshawb no ntawm ua lag ua luam. Tab sis nyob rau platforms ntawm ntau hom ntawm tej yaam num yog feem ntau txaus nyob rau hauv lawv daim ntawv teev muaj xws li cov feem ntau complex los yog txoj kev. Qhov no yog dab tsi yuav qhia tau cov neeg uas twb tau sim kom paub ib tug system daws ntau yam ua lag ua luam kev pab raws qib.
Lavxias teb sab thiab Western tshuab
Thaum no tus taw tes nyob rau hauv lub sij hawm nws yog nrov tsis tiag tiag xwb domestic tab sis kuj western CRM-system. Piv lawv muaj peev xwm, raws li zoo raws li lub zoo thiab tsis zoo nta tau pom nyob rau hauv lub rooj.
| lub npe | lus qhia dav dav | Pros thiab cons |
| Terrasoft CRM | Domestic system uas yuav pab tau tus neeg siv yuav ua lag ua luam txheej txheem kev tswj, kev muag khoom, marketing, loyalty, kev pab, kev sib raug zoo nrog cov neeg koom tes. | yuav raug rho tawm ntawm qhov zoo sib nrauj: high-ceev ua rau cov loj tagnrho ntawm cov ntaub ntawv, haib customization tuition, kev tiv thaiv rau ib tug neeg neeg siv configurations. Cons nyob rau hauv no system yog tsis raws li lawv cov ntsiab lus ntawm txaus los khi cov ntaub ntawv. |
| Oracle Siebel CRM | Lub Western system, nyob rau hauv uas muaj ntau tshaj daim ntaub ntawv, piv rau lub yav dhau los version. Nws kuj muaj kev muag khoom tswj, loyalty, marketing thiab thiaj li nyob. Nyob rau hauv tas li ntawd, lub system yog nws tus kheej-kev tswj. | Qhov no system yog lub feem ntau kim cov lwm tus nrov xaiv. Qhov no yuav tsum tau ntaus nqi rau tus pluses, thiab minuses. Tom qab tag nrho, ib tug zoo system yuav tsum tau muaj ib tug uas tsim nyog tus nqi, tab sis tsis yog txhua tus yuav them taus nws. |
| microsoft CRM | Lwm zoo Western system tsim rau neeg kev sib raug zoo kev tswj. Nws lub ntsiab nta xws li: kev tswj ntawm kev muag khoom thiab marketing, ib txhab ntau yam ntawm cov cuab yeej rau qhov sib txawv cov ntawv qhia, raws li nws muaj ample mus saib tau mobile pab kiag li lawm. | Lub tsuas tsis zoo feature yog hais tias lub system nws tus kheej txo nws hwj rau pem hauv ntej ib tug loj tus naj npawb ntawm complex kho vajtse uas yuav tsum tau. Thiab vim hais tias ntawm no, lub buyer yuav tau siv ntau nyiaj rau nws purchase. Tus so yog faib tsuas zoo, ua tsaug rau lub system. |
AmdocsCRM | Western system heev yooj yim mus siv interface uas tso cai rau koj mus zoo tswj qhov sib txawv muaj dab (kev muag khoom, marketing, thiab thiaj li nyob). tus hlub sib raug zoo kev tswj, kev pab thiab kev muab siab npuab kuj muab rau nyob rau ntawd. Nyob rau hauv tas li ntawd mus nws muaj peev xwm muaj xws li workflow automation. | Tu siab, nyob rau ntawm no taw tes rau hauv lub sij hawm nyob rau hauv lub hauv paus ntawm qhov kev txiav txim twb tsis tau tsim muaj ib zaug xwb loyalty kev pab cuam, uas yog lub ntsiab drawback. Ib tug interface raws li nyob rau hauv tshiab technologies, yuav muab tau yooj yim ntaus nqi mus rau ib tug loj loj plus. |
Cov kev xaiv yog koj li.
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